Celebrating Competition

When I first started my freelance writing career, I spent hours obsessing over what topics to write about. Every time I was certain I’d landed on a winning idea I’d be disappointed when I learned the topic had already been covered.

What I didn’t know back then is that it’s good news when a lot of people are covering the same subject.

Here are some reasons why starting a blog around a popular topic is a good thing:

  • There is already high interest in the subject
  • You can give your readers access to a broad spectrum of information by linking to other blogs
  • Leaving thoughtful comments on related blogs helps people get to know you
  • The other blogs can be a source of creative inspiration for your own blog
  • Competition blogs present future guest posting opportunities
  • The other bloggers may offer books, courses, and other products you can promote as an affiliate
  • When  you prove yourself to be a stand-up blogger, other bloggers will usually point their readers your way

If your chosen blog topic is in a crowded market sector, don’t despair. Your blog will still stand out if you blog in an authentic voice, sharing your personal experiences and ideas. For example, if most competing bloggers are pro’s in the field, then be the amiable amateur if that’s who you truly are. There may be lots of people talking about your topic, but there’s only one person who can talk about it your way.

Take some time getting to know other blogs in your topic area. Find them by Googling your topic name, followed by a backslash, and the word “blog.” For example, if you want to find blogs about tea, type “tea/blogs” in the search window. When you visit the other blogs, check them over to see:

  • Who is their target audience? Beginners? Experts? A general audience?
  • How do they stand out from other blogs covering this topic?
  • Are they selling information or other products from their blog?
  • Do they have advertising on their blog?
  • What do you like about their blog?
  • What don’t you like about their blog?

Let yourself be inspired by other blogs, thinking about how you can put your own special slant on the topic and what products you might eventually offer.


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