When I first researched how to start a blog, I kept bumping into the term “branding.” At first, I thought branding only applied to established, professional bloggers. As it turns out, an effective branding strategy makes sense for bloggers at all levels.
Branding basically means defining yourself with a consistent image so readers remember you and know what to expect. When done right, branding builds reader trust and loyalty.
The key word in the definition of branding is “consistent.” Sure, readers want fresh content, but they want it delivered in a package that feels familiar, and things need to make sense to them. If they subscribe to a blog about vegetarian cooking, they don’t want to find a picture of someone gutting an elk.
How does a blogger go about building a strong brand and creating an unforgettable blog?
Even though this blog is new and has a long way to go before it falls into the unforgettable category, I’ll use it as an example and share my strategy. The Virgin Blogger Notes brand is about providing useful information and products to beginning bloggers. Here’s how the various elements of the blog tie together to support that concept:
- Domain name – the domain name “virginbloggernotes” ties into the beginning blogger theme.
- Tagline – “information and inspiration for the beginning blogger” defines the blog and supports the brand concept.
- Design – I’ll stick with an uncluttered layout, a clean looking font, and the color green for a fresh, clean feeling.
- Logo or Header Image – I don’t have anything up yet, but these are things I can add to further support the brand.
- Content – Information will be shared (posts, videos) in plain language, with “geek speak” held to a minimum.
- About page – Tells the Virgin Blogger Notes story.
- Personal photos – When I add these, I’ll stick with photos of things like my home office, me with other bloggers at conferences, etc.
- Social media presence – I’ll remain helpful, friendly, and encouraging in interactions with others.
- Advertising, affiliate links, and products offered on the blog – I’ll offer products that are useful for beginning bloggers.
- Business cards – I don’t have business cards, but when I do, they’ll fit in with the colors and overall feel of the blog.
- Mugs, caps, pens, etc. – If I eventually have these products, they’ll also tie in with the colors and feel of the blog.
In my next post I’ll share some thoughts to help you choose a domain name that supports your brand. Meanwhile, if you want to read more about branding your blog, check out this series of posts from chris garrett.