How to Create an Unforgettable Blog

Use Color to Define Your Brand

When I first researched how to start a blog, I kept bumping into the term “branding.” At first, I thought branding only applied to established, professional bloggers. As it turns out, an effective branding strategy makes sense for bloggers at all levels.

Branding basically means defining yourself with a consistent image so readers remember you and know what to expect. When done right, branding builds reader trust and loyalty.

The key word in the definition of branding is “consistent.” Sure, readers want fresh content, but they want it delivered in a package that feels familiar, and things need to make sense to them. If they subscribe to a blog about vegetarian cooking, they don’t want to find a picture of someone gutting an elk.

How does a blogger go about building a strong brand and creating an unforgettable blog?

Even though this blog is new and has a long way to go before it falls into the unforgettable category, I’ll use it as an example and share my strategy. The Virgin Blogger Notes brand is about providing useful information and products to beginning bloggers. Here’s how the various elements of the blog tie together to support that concept:

  • Domain name – the domain name “virginbloggernotes” ties into the beginning blogger theme.
  • Tagline – “information and inspiration for the beginning blogger” defines the blog and supports the brand concept.
  • Design – I’ll stick with an uncluttered layout, a clean looking font, and the color green for a fresh, clean feeling.
  • Logo or Header Image – I don’t have anything up yet, but these are things I can add to further support the brand.
  • Content – Information will be shared (posts, videos) in plain language, with “geek speak” held to a minimum.
  • About page – Tells the Virgin Blogger Notes story.
  • Personal photos – When I add these, I’ll stick with photos of things like my home office, me with other bloggers at conferences, etc.
  • Social media presence – I’ll remain helpful, friendly, and encouraging in interactions with others.
  • Advertising, affiliate links, and products offered on the blog – I’ll offer products that are useful for beginning bloggers.
  • Business cards – I don’t have business cards, but when I do, they’ll fit in with the colors and overall feel of the blog.
  • Mugs, caps, pens, etc. – If I eventually have these products, they’ll also tie in with the colors and feel of the blog.

Now that you’ve got an idea of how to implement branding, check out other blogs to see how they do it. I think zen habits and pc mech both do a great job of staying consistent to their brand.

In my next post I’ll share some thoughts to help you choose a domain name that supports your brand. Meanwhile, if you want to read more about branding your blog, check out this series of posts from chris garrett.

5 Responses to How to Create an Unforgettable Blog

  1. Victor March 13, 2010 at 3:04 am #

    One thing I never thought about was a header image. I’ve always used a default “text” version of my website name, thinking it was better for SEO. I’ll try creating a catchy header image.

  2. Jean March 13, 2010 at 8:17 am #

    I need to get one up on here too, Victor. My to-do list is a little long at the moment, though, so it will be awhile before it happens :)

  3. virginbloggernotes March 27, 2010 at 8:08 am #

    Since I wrote this post, I changed the color scheme from green to blue. Green clashed big time with the blues in the facebook widgets, banner ads, etc. So, how does the color change affect the brand? I think it still works . . .

  4. virginbloggernotes May 29, 2010 at 11:44 pm #

    And, since I wrote that last comment, I've had a custom header designed which fits even better with the Virgin Blogger Notes brand. Remember, your blog is always a work in progress!

Trackbacks/Pingbacks

  1. Choosing a Domain Name That Fits - March 16, 2010

    […] I’ll cover the advantages and disadvantages of various blog platforms and hosting options down the road, but for now, let’s run with the notion that you’re going to need a domain name that fits and enhances your overall brand. […]

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