I talk to myself in taglines. Some days I tell myself to “Just do it,” while at other times I’ve been known to hold my stomach and moan, “I can’t believe I ate the whole thing.”
The best taglines always stick in my brain like glue. Well, technically, I don’t know what it’s like to have glue stuck in my brain, and I really don’t plan to find out, but you get the idea. Whether the slogan is “melts in your mouth, not in your hands,” or “takes a licking and keeps on ticking,” an image of the associated product flashes in my mind as soon as I hear the tagline, which is exactly what’s supposed to happen.
For bloggers, taglines have an added benefit besides helping readers remember your blog. Taglines quickly answer the “what’s in it for me?” question every new blog visitor has, which increases the chance your target reader will stick around long enough to check out your content.
Of course, you don’t have to have a tagline. Not all blogs do, and I haven’t heard of any bloggers getting late-night visits from the Tagline Police. Maybe they should though, because it’s downright criminal to squander such a great opportunity to build a memorable brand.
So, what’s the secret to writing a brain-sticking tagline? Well, who knows, really? I’m not trying to be funny here. Sometimes a tagline that seems super-catchy never catches on at all, while other times a tagline that’s on the stuffy side strikes a real chord with people. In the end, it’s up to the readers to decide what works and what doesn’t.
Meanwhile though, it’s your job to put pen to paper or fingers to keyboard and come up with a tagline that defines and enhances your brand. Here are a few tips to help you get started:
- Keep it short. Can you define your blog’s mission in 10 words or less?
- Talk to your target audience. Tell them what to expect from your blog.
- Convey an emotion. Do you want readers to feel motivated? Inspired? Smart? Creative?
And really, that’s about all there is to it other than repeatedly twisting words and phrases around until you land on the right combination.
Once you come up with a tagline, use it every chance you get. Obviously you’ll want it in the header area of your blog, but send it out in the world too. If you have a facebook fan page or a twitter page, put it there. Add it to your email signature. Get it printed on business cards and in marketing materials. Be as creative in promoting your tagline as you are about writing it.
What are your favorite taglines? One of my favorites is “Please Comment . . . because sharing is caring.” Okay, I just made that up, but it does have a nice ring to it, doesn’t it?