I love meeting new people. I especially love meeting friendly people who smile, introduce themselves, and tell me a little bit about themselves. When people interact with me like this, it makes me feel warm and fuzzy inside. A well-written “About” page on a blog has the same effect on me. And, when the “About” page gives me a warm and fuzzy vibe, odds are I’ll hit the subscribe button.
Some blogs don’t have an “About” page. When I visit one of those blogs, I get a little bummed out. A blog without an “About” page has sort of an empty house feel to it. The light may be on, but nobody’s home.
I can’t make you have an “About” page on your blog, but I would if I could, and so would your readers. And speaking of your readers, here are some ways you can write a seriously good “About” page that will leave them feeling warm and fuzzy about you and your blog:
Remember who you’re talking to. Who is your target audience? Try picturing just one person from that group and imagine yourself sitting across from them enjoying the beverage of your choice together. Now, keep that image in mind as you write your “About” page.
Show them your smile. I’m not a stalker (unless you’re Johnny Depp, and then I am) but I do like to sneak a peek at my favorite bloggers. Your readers want to see you too. If you need an extra incentive to post a picture or two on your “About” page, remember that a picture is worth a thousand words (two thousand if you’re Johnny Depp), and a well thought-out picture can do a lot to enhance your blog’s brand.
Tell them about yourself. It’s called an “About” page for a reason. Readers really do want to know something about you as a person. Not too much though. I’m pretty sure there are several things they’d rather not know at all, so please don’t tell them those things. Just tell them enough to give them a sense of you and why you’re writing this blog.
Tell them about the blog. What can they expect to find here? What’s the point? What’s the plan? This is also a good place to provide links to other pages, extra contact information, and even to sell things. You don’t want to be an annoying sleazebag about it, but there’s nothing wrong with telling readers about what you have to offer and making it easy to find those things through affiliate links.
Be conversational. Remember that image of you and your reader sharing a tasty beverage? Remember to talk with that reader and not at them. No one wants to have a drink with Ms. Know-it-All or Mr. Stuffy Pants.
Here are a couple basic web-writing basics to help you out in writing your “About” page:
- Shorter paragraphs are easier to read on a computer screen than long ones.
- Breaking up text with subheadings, bold text, and bullet points helps with readability too.
Just like you and your blog, your “About” page is a work in progress and will evolve over time. Check on it now and again to see if needs some freshening up.
Meanwhile, if you need a little inspiration, here are a few “About” page links:
Want to share a link to your blog’s “About” page or to an “About” page you especially like? Post it in the comments.