Headlines are the come-hither look for your blog posts. Just as we’re attracted to people by a flirty smile or a hint of cologne, readers are enticed by blog headlines that offer an air of mystery or a seductive promise.
Dress up your blog post headlines with these hot tips from top copywriters:
- Add Numbers. Numbers lure readers with the promise of specific, measurable information (“Nine Sizzling Summer Hairstyles”).
- Ask a Question. Make direct contact with readers by asking a provocative question (“Why Are You Talking to Yourself on Your Blog?”).
- Invite Controversy. Controversial headlines make bold, daring statements, inviting passionate debate (“iPad Buyers Should be Ashamed of Themselves.”).
- Reveal a Secret. No one wants to be left in the dark, and when headlines offer to reveal confessions, private information, and secrets, readers are intrigued (“The Secret Spice That Will Have Him Begging for Mercy”).
- Go Easy. Words like simple, quick, or easy attract readers by making them feel relaxed, capable, and confident (“13 Easy Tips for a Clutter-Free Kitchen”).
- Use Provocative Language. Everyone likes a little drama now and then, so add it to your headlines with bold words like shocking, killer, danger, sizzling, sexy, or hot (“Eight Hot Winter Vacations for Under $500”).
- Tell a Story. Readers love a good story, so use your headline to let them know you’ve got a good one to tell them (“How I Won the Lottery but Lost my Underpants”).
- Show Them. Readers enjoy learning, so “how-to” headlines offering steps, techniques, tips, and solutions are always popular (“How to Grow Juicy Tomatoes in Your Sock Drawer”).
When you craft your headlines, keep your target audience’s needs and motivations in mind, and make sure your blog post delivers on all those sweet promises made in your headline. Also add in a niche-specific keyword or two to attract search engine traffic too.
Got any other headline tips to share? Let us know by leaving a comment.
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