Eight Secrets to Writing Sexy Blog Headlines

Headlines are the come-hither look for your blog posts. Just as we’re attracted to people by a flirty smile or a hint of cologne, readers are enticed by blog headlines that offer an air of mystery or a seductive promise.

Dress up your blog post headlines with these hot tips from top copywriters:

  1. Add Numbers. Numbers lure readers with the promise of specific, measurable information (“Nine Sizzling Summer Hairstyles”).
  2. Ask a Question. Make direct contact with readers by asking a provocative question (“Why Are You Talking to Yourself on Your Blog?”).
  3. Invite Controversy. Controversial headlines make bold, daring statements, inviting passionate debate (“iPad Buyers Should be Ashamed of Themselves.”).
  4. Reveal a Secret. No one wants to be left in the dark, and when headlines offer to reveal confessions, private information, and secrets, readers are intrigued (“The Secret Spice That Will Have Him Begging for Mercy”).
  5. Go Easy. Words like simple, quick, or easy attract readers by making them feel relaxed, capable, and confident (“13 Easy Tips for a Clutter-Free Kitchen”).
  6. Use Provocative Language. Everyone likes a little drama now and then, so add it to your headlines with bold words like shocking, killer, danger, sizzling, sexy, or hot (“Eight Hot Winter Vacations for Under $500”).
  7. Tell a Story. Readers love a good story, so use your headline to let them know you’ve got a good one to tell them (“How I Won the Lottery but Lost my Underpants”).
  8. Show Them. Readers enjoy learning, so “how-to” headlines offering steps, techniques, tips, and solutions are always popular (“How to Grow Juicy Tomatoes in Your Sock Drawer”).

Final Thoughts.

When you craft your headlines, keep your target audience’s needs and motivations in mind, and make sure your blog post delivers on all those sweet promises made in your headline. Also add in a niche-specific keyword or two to attract search engine traffic too.

Got any other headline tips to share? Let us know by leaving a comment.

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6 Responses to Eight Secrets to Writing Sexy Blog Headlines

  1. GetYourBizSavvy April 7, 2010 at 3:18 pm #

    We all love being Sexy. Making headlines is so fun! I like to keep the reader guessing “What is this one going to be about.”

    “Being easy” is great sometimes too because often readers just simply want to know what the hell they are about to read. I find numbers to be a great way to get people involved too.

    Lots of great tips again Jean!

  2. virginbloggernotes April 7, 2010 at 3:31 pm #

    Writing headlines sort of feels like playing to me. It's when my imagination gets to romp all over the place. And by the way, BizSavvy, if I don't get any more work done today it's your fault because I'm reading all the great posts on your site :)

  3. GetYourBizSavvy April 7, 2010 at 9:00 pm #

    Haha, I would say I am sorry that I am keeping you from your work, but it so exciting to hear that! Please let me know if you ever want to guest post. I really like your work too!

  4. virginbloggernotes April 8, 2010 at 2:43 am #

    Well, how can anyone not spend some quality time on a site with a “haha” navigation button? That was like a magnet to me :) I will definitely contact you about guest posting. I am currently getting aweber set up and a newsletter ready to go out to email subscribers, and then I'll be ready to rock with guest posting. And I would love to have you guest post here too.

  5. willyman November 11, 2010 at 3:52 am #

    And I would love to have you guest post here too.
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