Can You Post too Often on a Blog?

According to conventional blogging wisdom, fresh content should appear on a blog at least 3-5 times a week. Some blogging gurus say that isn’t nearly enough and recommend posting several times a day. Yep, you read that right . . . several times a day. Ouch.

I can tell you right now I won’t be joining that particular club any time soon, or any time later for that matter.

I’m not saying there isn’t a place for Energizer-Bunny style posting. Multiple posts a day make sense if you have a breaking-news style of blog or if your blog features quick tips or other short snippets of content. I also won’t deny there are search engine advantages to a frequent posting rhythm. Heck, when I add in the reality that rapid-fire posts help a blog look well-established faster, and frequent posts increase the odds of a post going viral and sending a stampede of traffic to a blog, I could almost convince myself that posting multiple times a day is an awesome idea.

Then I remember what got me started writing this post in the first place . . . .

I just unsubscribed to a couple great blogs that were bombarding me with posts. Their more-is-better posting frequency drained me until I couldn’t take it any more. It reminded me of having a friend who suddenly starts taking over your life by dropping by all the time or calling every 15 minutes. No matter how much you used to like them, pretty soon you start pretending you’re not home when they ring the doorbell and you thank God for the miracle of caller i.d. when they call. Or maybe it’s just me who does that.

Anyway, as I was unsubscribing from these blabby bloggers’ feeds today, I felt a little sad because, like I said, I really did like their blogs. I just couldn’t keep up with the amount of content they were volleying at me. I felt like they were more interested in search engines than me, their up-til-now-loyal-reader. Chances are they’re following some guru’s traffic-building strategy, and chances are it will work for some of them. I wish them well, really I do, but I’m not going to recommend a multiple-times-a-day posting strategy to you because . . . . .

I have a life and so do your readers. We don’t sit around reading blog posts all day. Well, most days we don’t anyway. We have jobs and kids and hobbies and all sorts of other things to do. Plus, some of us are blog-whores and read quite a few blogs other than yours. Sorry if you didn’t know that, but it’s true. Anyway, we really want to read your posts. We not only want to read them, we want to savor them and learn from them. Please give us the time to do that.

So, returning to the question in the title of this post . . . can you post too often on your blog? I say yes. And from this reader’s perspective, it’s annoying, obnoxious, and a sure way to get me and other busy readers to unsubscribe.

What do you think? Is more better? When you get multiple posts from a blogger in the same day do you actually read them all?

Are you a Virgin Blogger Notes subscriber? Click the orange RSS button or subscribe by email in the upper right hand corner of the page. You’ll never get more than one post a day :)

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7 Responses to Can You Post too Often on a Blog?

  1. Ralph April 21, 2010 at 8:38 am #

    Thanks for this post! I can't stand getting updates from a blog that posts more than 3 times a week because chances are the content is great.

    During my highest traffic months, I was writing twice a week and posting once a week. The last few months I've been posting once a month and my traffic hasn't really suffered as much as I thought it would. Now I committed to going back to once, maybe twice a week. Lets see what happens….

  2. virginbloggernotes April 21, 2010 at 12:16 pm #

    You've got truly helpful, high quality content on your site, and I think posting just a couple of times a week gives readers a chance to take it in, think about it, and comment on it. It does seem to be a matter of a experimenting and seeing what works best for the particular audience and for our own writing styles too.

  3. Kim July 20, 2010 at 7:54 pm #

    I totally agree with this post wholeheartedly!! Often it isn’t the fact I don’t like a blog’s content, but the fact that I just can’t handle and digest all the information that I am given through my RSS feed!

    I have just started my blog (last Saturday) and as I am a student, posting even every day will be too much for me when I am school. I am thinking once or twice a week for myself.

    Thanks again for the awesome post! I am finding your site very helpful for me! :)

    • Jean Sarauer July 20, 2010 at 11:03 pm #

      Hi Kim. Congratulations on starting your blog. I’m glad you found your way here. Yes, trying to post too much when you’re a student could make your head explode :) Seriously, have fun and take your time. I think there’s a lot to be said for just going at your own pace. I only post 2-3 times a week myself, and things are going just fine. Which is good because I wouldn’t be posting any more even if they weren’t :) Thanks for stopping by and good luck with your blog!

  4. CS July 29, 2010 at 4:24 pm #

    Well stated! The only overflowing parts of my feed reader are newspaper headlines and financial info. I kill anything older then a day and the skim the remaining subjects. It bothers me but I often have to pass over blogs that post content I am interested in because they post more often then once a day and I want to have a diverse agitator. Has anyone ever seen a program/extension/code/website that will limit over posted feeds? I imagine it would be easy to do “limit to one post” or even better “only allow posts with tag ‘foo'”.
    In fact Googling for something like that is what brought me here!

    • CS July 29, 2010 at 4:29 pm #

      a diverse agitator is very important to me. Almost as important as a diverse aggregator! Sorry everyone

    • Jean Sarauer July 30, 2010 at 10:04 am #

      I don’t know of anything that limits the feeds – cool concept though! I would like a diverse agitator too :) You made me laugh with that, and laughter is always a good thing!

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