According to conventional blogging wisdom, fresh content should appear on a blog at least 3-5 times a week. Some blogging gurus say that isn’t nearly enough and recommend posting several times a day. Yep, you read that right . . . several times a day. Ouch.
I can tell you right now I won’t be joining that particular club any time soon, or any time later for that matter.
I’m not saying there isn’t a place for Energizer-Bunny style posting. Multiple posts a day make sense if you have a breaking-news style of blog or if your blog features quick tips or other short snippets of content. I also won’t deny there are search engine advantages to a frequent posting rhythm. Heck, when I add in the reality that rapid-fire posts help a blog look well-established faster, and frequent posts increase the odds of a post going viral and sending a stampede of traffic to a blog, I could almost convince myself that posting multiple times a day is an awesome idea.
Then I remember what got me started writing this post in the first place . . . .
I just unsubscribed to a couple great blogs that were bombarding me with posts. Their more-is-better posting frequency drained me until I couldn’t take it any more. It reminded me of having a friend who suddenly starts taking over your life by dropping by all the time or calling every 15 minutes. No matter how much you used to like them, pretty soon you start pretending you’re not home when they ring the doorbell and you thank God for the miracle of caller i.d. when they call. Or maybe it’s just me who does that.
Anyway, as I was unsubscribing from these blabby bloggers’ feeds today, I felt a little sad because, like I said, I really did like their blogs. I just couldn’t keep up with the amount of content they were volleying at me. I felt like they were more interested in search engines than me, their up-til-now-loyal-reader. Chances are they’re following some guru’s traffic-building strategy, and chances are it will work for some of them. I wish them well, really I do, but I’m not going to recommend a multiple-times-a-day posting strategy to you because . . . . .
I have a life and so do your readers. We don’t sit around reading blog posts all day. Well, most days we don’t anyway. We have jobs and kids and hobbies and all sorts of other things to do. Plus, some of us are blog-whores and read quite a few blogs other than yours. Sorry if you didn’t know that, but it’s true. Anyway, we really want to read your posts. We not only want to read them, we want to savor them and learn from them. Please give us the time to do that.
So, returning to the question in the title of this post . . . can you post too often on your blog? I say yes. And from this reader’s perspective, it’s annoying, obnoxious, and a sure way to get me and other busy readers to unsubscribe.
What do you think? Is more better? When you get multiple posts from a blogger in the same day do you actually read them all?
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