Eating Live Leeches, Kissing Dick Cheney, and Marketing

What do the three things listed above have in common? The thought of doing any one them sends a shiver up my spine and not in a good way.

Fortunately, the odds of me ever having to devour a live leech or lock lips with Dick Cheney are pretty much zero. Marketing, however, is something I must do regularly with skill and passion.

Like it or not (and most of us don’t), the dreaded day eventually arrives where we have to stop quivering behind our, “I’m still building my blog,” excuse and get out and promote our ourselves, our blogs, and our products.

When that day comes, we can choose to let our fears and limiting beliefs stop us dead in our tracks, or we can move forward.

I’ve chosen the “move forward,” option and hope you will too.

First though, we’ll need to recognize and shed our limiting beliefs.  I used to believe:

  • All internet marketers are spammy sleaze-monkeys.
  • I’m just not any good at promoting things.
  • People will get mad at me if I talk about my products.
  • It’s better if I let people find me through search engines or word-of-mouth.
  • I’m sort of above all that marketing stuff.

When I decided to look at the reality of marketing versus my false, fear-based preconceptions, I found:

  • When I point people towards blog content and products that will help, entertain, and inspire them, I’m doing them a favor.
  • My life has been vastly improved by products and services because someone took the time to market them.
  • I’m really good at sharing the benefits of things I believe in.
  • What I have to offer isn’t going to appeal to everyone, and that’s fine. My job is to find those who will truly benefit.
  • Every day I sit back and wait for people to find me is another day I deprive them of information that will help them reach their blogging goals.

Now that we’ve got the right attitude about marketing, what can we do as beginning bloggers to build our marketing muscles? Here are some easy ways to promote ourselves, our blogs, and our products with integrity:

  • Encourage readers to share their problems, questions, and goals. Build content and create products designed around that feedback.
  • Ask readers to share new blog posts on social media and bookmarking sites.
  • Become an active member of niche-related forums, not to promote our links, but to be helpful and build a credible presence.
  • Ask readers to subscribe to our blogs.
  • Leave thoughtful comments on our favorite blogs to support the good work of the blogger and to build visibility within the community.
  • Join social networks, build our profiles, and be an active participant. Again, the thought is not to push our products but to create connections.
  • Tell readers about a product that has helped us, and include an affiliate link in a post or newsletter.
  • Ask readers to subscribe to our newsletter or download a free report.
  • Point out the benefits of a product we have for sale.
  • Make it easy for people to act by prominently displaying subscription, follow, and download widgets and forms.
  • Ask readers to connect with us on Twitter or Facebook.

Your turn. What are your limiting or empowering marketing beliefs?

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15 Responses to Eating Live Leeches, Kissing Dick Cheney, and Marketing

  1. TheInfoPreneur April 23, 2010 at 10:34 pm #

    This was my biggest hurdle in the transition into a business is to think like a marketer!

  2. Angela Artemis April 23, 2010 at 11:22 pm #

    Hi Jean, Great post. In my “other” life I'm a commissioned sales person so marketing myself is vital to my business, but in my “blogging” life I feel conflicted since I'm offering spiritual mentoring and other services related to spirituality. I'm going to have to get over it though!

  3. virginbloggernotes April 23, 2010 at 11:56 pm #

    I'd say you've done a good job of clearing that hurdle, James :)

  4. virginbloggernotes April 24, 2010 at 12:01 am #

    What a boost to have that sales background! I get where you'd feel conflicted about marketing spiritual-related services, but try to remember that your job is to find those who really need your services. They need you!

  5. Angela Artemis April 24, 2010 at 1:47 am #

    You're right Jean. Now to find them…

  6. Kaizenvision April 24, 2010 at 3:17 am #

    WOW! Great Post! I love how you spell out the limiting beliefs and then address the truths. Fear of self promotion is big deal. I'm thrilled you hit this one on the head today. Very poignant!!

  7. virginbloggernotes April 24, 2010 at 12:43 pm #

    Some days I think I'm an expert on limiting beliefs :)

  8. kiesha_WeBlogBetter April 29, 2010 at 4:55 pm #

    Hi Jean,
    I was reading this on my phone in the doctors office and you had me totally cracking up!

  9. virginbloggernotes April 29, 2010 at 5:33 pm #

    Hmmm . . . cracking up at the doctor's office . . . I think they have pills for that sort of thing :)

  10. Dave Doolin May 16, 2010 at 1:46 am #

    I'm not doing everything on your list yet, so getting all that handled would be a good start for me.

  11. Gurl May 16, 2010 at 1:51 am #

    ROFLMFAO I love the way you started this out. And the title surely is an awesome one! I am slowly doing MOST of this list… up next is getting a email autoresponder and offering my free ebook (which needs revising…guess that goes on tomorrows to do list!).

  12. virginbloggernotes May 16, 2010 at 2:57 am #

    Well, you just better get cracking on getting these things done, Dave :) I'll cut you some slack because you were on here commenting though.

  13. virginbloggernotes May 16, 2010 at 3:02 am #

    Hey, get off the floor and get back to work :) I put off the email service quite awhile too, but that was because I was a big, fraidy-cat wuss. Hurry up and get that ebook done so then you can officially yell at me for not having mine done. I have no excuse for not having one written, although I'm sure I can come up with a good excuse by morning if necessary.

  14. Gurl May 16, 2010 at 3:21 am #

    LMFAO You could try the dog ate it…wait its an ebook..hrm… the worm ate it 😉 Seriously tired out tonight… 4 blog posts done today, but all except one were outlined a bit so it wasn't so bad. Tomorrow…Editing ebook, at least 2 guest posts (possible 3), and…oh yeah, homework! LOL

    I am waiting on some money I am expecting to come in then I will be going full force with my email services..OH lord, more content to write…*hopes the idea fairy has lots of gifts for her*

  15. Dan June 22, 2011 at 8:42 pm #

    I’m getting a lot from your site here. I’ve been off and on blogging for a few years now, and lately I think I’ve got some direction. Really interesting reads, helpful. Thanks.

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