What do the three things listed above have in common? The thought of doing any one them sends a shiver up my spine and not in a good way.
Fortunately, the odds of me ever having to devour a live leech or lock lips with Dick Cheney are pretty much zero. Marketing, however, is something I must do regularly with skill and passion.
Like it or not (and most of us don’t), the dreaded day eventually arrives where we have to stop quivering behind our, “I’m still building my blog,” excuse and get out and promote our ourselves, our blogs, and our products.
When that day comes, we can choose to let our fears and limiting beliefs stop us dead in our tracks, or we can move forward.
I’ve chosen the “move forward,” option and hope you will too.
First though, we’ll need to recognize and shed our limiting beliefs. I used to believe:
- All internet marketers are spammy sleaze-monkeys.
- I’m just not any good at promoting things.
- People will get mad at me if I talk about my products.
- It’s better if I let people find me through search engines or word-of-mouth.
- I’m sort of above all that marketing stuff.
When I decided to look at the reality of marketing versus my false, fear-based preconceptions, I found:
- When I point people towards blog content and products that will help, entertain, and inspire them, I’m doing them a favor.
- My life has been vastly improved by products and services because someone took the time to market them.
- I’m really good at sharing the benefits of things I believe in.
- What I have to offer isn’t going to appeal to everyone, and that’s fine. My job is to find those who will truly benefit.
- Every day I sit back and wait for people to find me is another day I deprive them of information that will help them reach their blogging goals.
Now that we’ve got the right attitude about marketing, what can we do as beginning bloggers to build our marketing muscles? Here are some easy ways to promote ourselves, our blogs, and our products with integrity:
- Encourage readers to share their problems, questions, and goals. Build content and create products designed around that feedback.
- Ask readers to share new blog posts on social media and bookmarking sites.
- Become an active member of niche-related forums, not to promote our links, but to be helpful and build a credible presence.
- Ask readers to subscribe to our blogs.
- Leave thoughtful comments on our favorite blogs to support the good work of the blogger and to build visibility within the community.
- Join social networks, build our profiles, and be an active participant. Again, the thought is not to push our products but to create connections.
- Tell readers about a product that has helped us, and include an affiliate link in a post or newsletter.
- Ask readers to subscribe to our newsletter or download a free report.
- Point out the benefits of a product we have for sale.
- Make it easy for people to act by prominently displaying subscription, follow, and download widgets and forms.
- Ask readers to connect with us on Twitter or Facebook.
Your turn. What are your limiting or empowering marketing beliefs?
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