Review posts are the Cinderella of the blog content family. While perennially popular list posts and link posts get all the glory, the review post quietly labors to bring quality information to readers and lend authority to a blog.
What’s so great about review posts? There are tons of benefits, but basically, review posts:
- Provide a valuable service to readers.
- Boost a blog’s credibility.
- Provide money-making opportunities via affiliate links.
- Open doors to free product offers for future reviews.
- Bring in search engine traffic.
We new bloggers sometimes think we lack the knowledge or experience to write review posts, but this just isn’t true. After all, review posts are really just a way of telling readers about our experiences with products or services they’re interested in too.
Sometimes what holds us back from doing review posts isn’t a lack of confidence but rather a lack of inspiration. If you’re stuck on ideas for things to review, here are some ideas:
- Educational programs or courses.
- A customer service or shopping hot-line.
- Any niche-specific tool of the trade or product.
- Websites and blogs.
- Travel destinations.
- Coaches, guides, or experts in your field.
Secrets of Riveting Review Posts Revealed . . .
Although most review posts are for a single product, some bloggers compare two or more similar products and rank them. Whether the review post is for one product or several, the objectives are the same . . . we want to assemble the information in a format that’s both helpful to readers and beneficial to our blogs. Here’s how:
- Research. Always use the product(s) you’ll be reviewing/comparing or use polls, surveys and other reviews to provide a fair and knowledgeable review.
- Document. Take copious notes on your findings.
- Disclose. If you received the product or service for free or at a discount, are doing a paid review, or are an affiliate, be sure to let your readers know this.
- Define. Use text and images to clearly identify the product, model number, pricing, availability, and other pertinent background information.
- Relate. Share the details of your experience. Be fair, honest, and objective.
- Review. Anticipate and answer reader questions about the product. Be specific about the strengths and weaknesses.
- Rate. Let readers know your opinion at a glance by using a star-ranking system or a thumbs up or down image.
- Craft. Add keywords to the headline and post based on how potential consumers would search for information (name, price, problems, etc.)
- Invite opinions. Ask readers to share their experiences with the product.
Have you done a review post yet? Share some tips in the comment section.
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photo by Oldmaison