How to Write Riveting Review Posts

Review posts are the Cinderella of the blog content family. While perennially popular list posts and link posts get all the glory, the review post quietly labors to bring quality information to readers and lend authority to a blog.

What’s so great about review posts? There are tons of benefits, but basically, review posts:

  • Provide a valuable service to readers.
  • Boost a blog’s credibility.
  • Provide money-making opportunities via affiliate links.
  • Open doors to free product offers for future reviews.
  • Bring in search engine traffic.

We new bloggers sometimes think we lack the knowledge or experience to write review posts, but this just isn’t true. After all, review posts are really just a way of telling readers about our experiences with products or services they’re interested in too.

Sometimes what holds us back from doing review posts isn’t a lack of confidence but rather a lack of inspiration. If you’re stuck on ideas for things to review, here are some ideas:

  • Educational programs or courses.
  • Books.
  • A customer service or shopping hot-line.
  • Software.
  • Conferences.
  • Any niche-specific tool of the trade or product.
  • Websites and blogs.
  • Travel destinations.
  • Coaches, guides, or experts in your field.

Secrets of Riveting Review Posts Revealed . . .

Although most review posts are for a single product, some bloggers compare two or more similar products and rank them. Whether the review post is for one product or several, the objectives are the same . . . we want to assemble the information in a format that’s both helpful to readers and beneficial to our blogs. Here’s how:

  • Research. Always use the product(s) you’ll be reviewing/comparing or use polls, surveys and other reviews to provide a fair and knowledgeable review.
  • Document. Take copious notes on your findings.
  • Disclose. If you received the product or service for free or at a discount, are doing a paid review, or are an affiliate, be sure to let your readers know this.
  • Define. Use text and images to clearly identify the product, model number, pricing, availability, and other pertinent background information.
  • Relate. Share the details of your experience. Be fair, honest, and objective.
  • Review. Anticipate and answer reader questions about the product. Be specific about the strengths and weaknesses.
  • Rate. Let readers know your opinion at a glance by using a star-ranking system or a thumbs up or down image.
  • Craft. Add keywords to the headline and post based on how potential consumers would search for information (name, price, problems, etc.)
  • Invite opinions. Ask readers to share their experiences with the product.

Have you done a review post yet? Share some tips in the comment section.

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photo by Oldmaison


13 Responses to How to Write Riveting Review Posts

  1. Ms. Freeman April 26, 2010 at 3:35 pm #

    I like doing review posts as long as the product is genuinely something that I have used with success. It would be even better if I could get the products for free, try them out and write my review. Hopefully one day I'll get to that stature. :)

  2. virginbloggernotes April 26, 2010 at 7:36 pm #

    You're well on your way, Ms. Freeman :)

  3. TheInfoPreneur April 26, 2010 at 8:02 pm #

    this isn't something I have done yet, but now I have read this it's something I'm going to look at for sure

  4. Chris Guthrie April 26, 2010 at 9:06 pm #

    When I write review posts I prefer to focus on providing real data based on my own experience. i.e. I just did reviews on 3 of the major in text advertising solutions by running their ads on the same one of my tech blogs.

    I was able to prove with data which one earned the most money and I know that's of value to my readers.

  5. virginbloggernotes April 26, 2010 at 9:18 pm #

    Chris, your review post had me laughing out loud. I love your writing style and will be looking forward to future posts.

  6. virginbloggernotes April 26, 2010 at 9:21 pm #

    I'm going to be buying and reviewing a certain InfoPreneur's workbook soon, so he'd better be busy writing his InfoPreneurial fingers off :)

  7. TheInfoPreneur April 26, 2010 at 9:23 pm #

    ha ha it's ready just working on final price it's actually 340MB !

  8. Walter April 27, 2010 at 12:53 am #

    I'm itching to make a review post but I lack the confidence to do so. However, you have provided me with excellent guidelines on which I need to know about making reviews. I will make a post review one day about books and I will follow your guides here. :-)

  9. virginbloggernotes April 27, 2010 at 2:17 am #

    Walter, I can tell from looking at your blog that you have a lot of knowledge and wisdom. I'm sure you will write many fair and helpful review posts when the time feels right to you. We all have to take things one step at a time and at our own pace, but it's a fun journey.

  10. jefferysutherland April 27, 2010 at 3:41 am #

    Great site Jean, I'm following on Twitter!

  11. virginbloggernotes April 27, 2010 at 4:27 am #

    Thanks for the follow and for stopping by the blog. I look forward to future Twittering and blogging adventures with you. Give me a holler if there's anything I can do to help you out along the way.

  12. Kaizenvision April 27, 2010 at 7:53 pm #

    Great Post! I love reading great books and have thought of writing book reviews.. been hesitating though. Actually thought about it this morning, and then landed on your post -Synchronicity?? Your post gives me a lovely push :)
    and some great tips

  13. virginbloggernotes April 27, 2010 at 11:29 pm #

    Definitely synchronicity! I love reading books in your topic area, so I think I will keep giving you little nudges until you do a review :)

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