I’ve been in a bit of an unsubscribing frenzy lately. Maybe it’s just hormones, but when it comes to the tall stack of blogs in my Google Reader, I’ve had an urge to purge.
Most of us pour our hearts and souls into growing our subscriber base. For newish bloggers especially, the thought of being jilted by our precious readers makes us feel sad and a little bit queasy.
Some readers are going to unsubscribe though, and that’s just a fact of life. Maybe they’re just not that into us anymore or they have better things to do with their time.
Hard to imagine, I know
On the other hand, what if we’re actually driving those readers away?
Unpleasant as that thought is, it seems smarter to look into it than to look away.
So, I’ve been thinking about this, and the way I see it, I’m an average blog reader in my niche. Chances are, the same holds true for you and your niche. That means the things that trigger us to unsubscribe are probably also things that would make our own readers unsubscribe.
Is it possible that by paying attention to what makes us click that little trash icon we’ll learn how to avoid tripping those same triggers in our readers?
I’m willing to give it a shot, so I’ve started keeping track of what pushes me into unsubscribing. Here’s what I’ve got so far:
- Being bombarded with multiple posts by the same blogger every day of the week.
- Constant bashing of other bloggers and their products.
- Excessive problogger name dropping and sucking up.
- Morphing into a clone of a popular blog.
- Too many know-it-all posts insisting there’s only one path to blogging success.
- Posting only when there’s a new product or affiliate link to promote.
- Frequent “I’m so awesome in every way,” posts.
When I look back at my list so far, what stands out is that the root cause of all these issues is the same. The blogger has clearly forgotten all about me as a reader, so why the heck should I bother to stick around?
So, that’s my story.
What trips your unsubscribe trigger?