This past weekend, while I was busy planting petunias in the back yard, designer Chloe Adeline was creating a fun, colorful look for Virgin Blogger Notes.
Now, this is the part where I’d like to tell you this lovely makeover is the end result of my mind-blowing creativity and magical branding powers.
Feel free to stop reading right now and go on believing that. I won’t mind a bit
The truth is, Virgin Blogger Notes has a new look because I’m a procrastinating, indecisive cheapskate.
Yep. That’s how it is.
Now that I’ve owned up to it, I suppose I may as well tell you the rest of the story. Here’s what happened:
When I first started learning how to blog, everyone told me to create a header to enhance the overall theme of the blog. Great idea, but considering I barely knew a header from my left earlobe, I sort of tuned out that advice. Meanwhile, I set up a plain, generic header, and occupied myself with the only thing I knew how to do . . . writing content.
Okay, I may also have spent a moment or two appreciating the tights on a couple of those digital empire builders when they flew by, but mainly I stuck with writing.
A few weeks later, some well-meaning folks started dropping some not-so-subtle hints about free themes that would give the blog some style and color. The word “free” made my inner cheapskate feel sort of warm and tingly, so I looked it into it.
Five pots of coffee and two quarts of Visine later, I realized I was way too indecisive to be left alone with 10,000 free theme choices. I simply didn’t have a good sense of the blog’s personality yet, which made the whole process feel like picking out a dress for a stranger.
“Well, Jean, that’s why bloggers hire designers to create headers,” a blogging pal pointed out one day. “You’d be surprised how easy a designer would make things for you.”
I didn’t doubt that for a minute, but I had it in my brain that designers charged 1.3 gazillion dollars an hour, and my blogging budget tends to run a hair less than that. My friend suggested I get a couple of estimates, rather than conjuring up wild scenarios, but by now I’d moved into procrastination mode.
Besides, I sort of like wild scenarios.
A couple weeks later, I was scoping out the A-List Blogger Club forums, hoping to score a couple of fresh blogging clues, when I saw it . . . .
“Free Custom Logo/Header for Your Blog . . . ”
The moment I saw that thread title, an intense shiver ran through me. Unfortunately, the shiver ended up being from the glass of ice water I’d dumped on myself in my excitement, but really, I was seriously stoked.
When I dried off and read the whole post, I learned Chloe was holding a contest, with the winning blog serving as a model for an upcoming Club seminar teaching members how to design their own custom headers.
Despite my propensity to procrastinate, it took me all of a half second to enter, and a few days later I learned Virgin Blogger Notes was the lucky, lucky, (did I mention, lucky?) winner!!!
Well, things just buzzed right along after that. I knew absolutely zero about working with a designer, but Chloe made it easy and fun. She asked all sorts of questions, like how I wanted readers to feel when they visited the blog, what colors I liked, and what types of images I’m attracted to, and then she went to work. She drew up sketches, shared them with me, got my input, and kept coming up with her own amazing ideas and tweaks until we had a winner.
Turns out, this is the look I’ve wanted since the blog was born. I just didn’t know it until Chloe imagined it and brought it to life.
And that’s how the new look happened.
When it came to getting a custom blog header, I was an indecisive, procrastinating cheapskate, but it worked for me
Please join me in thanking Chloe for her beautiful work. I am so grateful to you, Chloe, and I wish you all the success in the world.
Your turn: Have you ever put off doing something and ended up being glad you waited?