This is a guest post by Brandon Connell
Guest posting and social networking go hand in hand with a marketing strategy. What is the first thing you do after a guest post of yours gets published on another blog? You retweet, digg, post a link on your Facebook wall, and submit it to every other social network and bookmarking site you have a membership with.
A proper guesting and social strategy consists of the following:
Start your guest posting on small blogs with only 2 or so comments per post. These blogs will be more eager to get fresh content on their site, and you benefit from them when their blog takes off. You will benefit because their old posts will appear in the related posts section of their blog, and the older posts are likely to have the highest PageRank aside from the homepage later on.
Once you get a few smaller blogs out of the way, it is time to expand your journey to guest posting on medium-sized blogs. These are blogs that usually have a 200-300k Alexa Traffic Rank, and by then they should get regular comments on every post they publish. These medium-sized blogs tend to transfer a lot of commentator traffic over to you because the people that visit those blogs do so most of the time in order to leave comments and drive traffic to their own websites. This is when you should start seeing your referral traffic overtake your direct and search engine traffic. I used to get the majority of my traffic from search engines, but when I guest posted many times, I got referral traffic not only from those blogs, but other sites that like to link to those blogs and the guest posters blog if they love the article you wrote.
The medium-sized guest posting strategy will take precedence over anything else at that point short of posting on your own blog. It would be nice to land a large blog guest post, but it is like playing the lottery and should not be your only investment strategy. If you do land a big blog, you want to have an article handy already or at least be able to write a high quality one on short notice. I never submit articles to large blogs because they will only tie up that article so it cannot be published elsewhere. What happens if you tie it up and never get a reply? Or worse, you tie it up and assume it will never be published so you use it elsewhere only to find out that they decided to publish it after a few months. It is best to direct larger blogs to other guest posts you have written as well as articles on your blog and 3rd party article directories such as Associated Content, or EzineArticles.
No matter what size the blog is that you are guesting on, you need to submit the link of the article to every single social network and social bookmarking site you belong to. This will generate tons of traffic to the guest blog, and it will trickle on down to your own blog in the process. You also establish a great relationship with that blog owner because you are providing them with not only a quality article but free marketing as well.
The trick with social networks isn’t really a trick at all. It is to use that network as it was intended to be used. Create a Facebook Fan Page and invite friends. Digg articles that are not yours, and compliment the original writer on it. This will make them take interest in you and your articles. They will be more likely to follow your articles if they see you have taken an interest in theirs. This can become a viral process and less work for you in the future.
I have recently noticed that when I subscribe to StumbleUpon users who have thousands of favorites, they are likely to StumbleUpon some of my articles. Because of this, I have seen my StumbleUpon referral traffic increase ten-fold from when I was simply Stumbling a few things here and there. You really have to make use of the network, and set aside a time to do nothing else but network. My Facebook Fan Page just started a couple of days ago, and I already have 24 likes and growing daily. This happened with very little effort on my part, by the way. And the great thing is that when someone decides to like my page, their friend network will see it and potentially follow the link back to my fan page to like it themselves. Again, it becomes a viral marketing strategy.
You might find yourself looking to target potential friends by their interests. When I am marketing on Facebook, I search for the word “blogging,” and groups, people, and pages come up. You can join and like these things which will bring you traffic. You can take part in these groups and pages for even more traffic. During my marketing, I came across an event called “blogging comment circle” which was sort of like a friend train, but their primary purpose was to have attendees go to the blogs listed and leave a comment on an article. They would go down the list, and include their own link to get comments on their own blog.
The possibilities are just enormous when you combine your guest posting and social networking strategies. If done right, your blog traffic will explode!
Brandon Connell is an internet marketer with over 15 years of experience. He teaches readers how to make money blogging on his blog at http://www.brandonconnell.com and has a free marketing newsletter which entitles you to a free copy of his ebook titled “Step by Step Guide to Making One Million Dollars“.