If You Host It, I Can Digg It

This is a guest post by Brandon Connell

Guest posting and social networking go hand in hand with a marketing strategy. What is the first thing you do after a guest post of yours gets published on another blog? You retweet, digg, post a link on your Facebook wall, and submit it to every other social network and bookmarking site you have a membership with.

A proper guesting and social strategy consists of the following:

Start your guest posting on small blogs with only 2 or so comments per post. These blogs will be more eager to get fresh content on their site, and you benefit from them when their blog takes off. You will benefit because their old posts will appear in the related posts section of their blog, and the older posts are likely to have the highest PageRank aside from the homepage later on.

Once you get a few smaller blogs out of the way, it is time to expand your journey to guest posting on medium-sized blogs. These are blogs that usually have a 200-300k Alexa Traffic Rank, and by then they should get regular comments on every post they publish. These medium-sized blogs tend to transfer a lot of commentator traffic over to you because the people that visit those blogs do so most of the time in order to leave comments and drive traffic to their own websites. This is when you should start seeing your referral traffic overtake your direct and search engine traffic. I used to get the majority of my traffic from search engines, but when I guest posted many times, I got referral traffic not only from those blogs, but other sites that like to link to those blogs and the guest posters blog if they love the article you wrote.

The medium-sized guest posting strategy will take precedence over anything else at that point short of posting on your own blog. It would be nice to land a large blog guest post, but it is like playing the lottery and should not be your only investment strategy. If you do land a big blog, you want to have an article handy already or at least be able to write a high quality one on short notice. I never submit articles to large blogs because they will only tie up that article so it cannot be published elsewhere. What happens if you tie it up and never get a reply? Or worse, you tie it up and assume it will never be published so you use it elsewhere only to find out that they decided to publish it after a few months. It is best to direct larger blogs to other guest posts you have written as well as articles on your blog and 3rd party article directories such as Associated Content, or EzineArticles.

No matter what size the blog is that you are guesting on, you need to submit the link of the article to every single social network and social bookmarking site you belong to. This will generate tons of traffic to the guest blog, and it will trickle on down to your own blog in the process. You also establish a great relationship with that blog owner because you are providing them with not only a quality article but free marketing as well.

The trick with social networks isn’t really a trick at all. It is to use that network as it was intended to be used. Create a Facebook Fan Page and invite friends. Digg articles that are not yours, and compliment the original writer on it. This will make them take interest in you and your articles. They will be more likely to follow your articles if they see you have taken an interest in theirs. This can become a viral process and less work for you in the future.

I have recently noticed that when I subscribe to StumbleUpon users who have thousands of favorites, they are likely to StumbleUpon some of my articles. Because of this, I have seen my StumbleUpon referral traffic increase ten-fold from when I was simply Stumbling a few things here and there. You really have to make use of the network, and set aside a time to do nothing else but network. My Facebook Fan Page just started a couple of days ago, and I already have 24 likes and growing daily. This happened with very little effort on my part, by the way. And the great thing is that when someone decides to like my page, their friend network will see it and potentially follow the link back to my fan page to like it themselves. Again, it becomes a viral marketing strategy.

You might find yourself looking to target potential friends by their interests. When I am marketing on Facebook, I search for the word “blogging,” and groups, people, and pages come up. You can join and like these things which will bring you traffic. You can take part in these groups and pages for even more traffic. During my marketing, I came across an event called “blogging comment circle” which was sort of like a friend train, but their primary purpose was to have attendees go to the blogs listed and leave a comment on an article. They would go down the list, and include their own link to get comments on their own blog.

The possibilities are just enormous when you combine your guest posting and social networking strategies. If done right, your blog traffic will explode!

Brandon Connell is an internet marketer with over 15 years of experience. He teaches readers how to make money blogging on his blog at http://www.brandonconnell.com and has a free marketing newsletter which entitles you to a free copy of his ebook titled “Step by Step Guide to Making One Million Dollars“.

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38 Responses to If You Host It, I Can Digg It

  1. Dev | Technshare June 15, 2010 at 3:15 pm #

    Hey Brandon,

    Glad to see you here. Nice article. I think this is great idea doing first guest post on small and .than medium.. ! I have to agree with you on submitting your post to social bookmarking sites, that's what i did on my first guest post and i got more than 150+ visits from a single guest post. I think guest posting is one of the easiest and most effective way to get targeted traffic, backlinks.. etc etc. !

    Thanks for sharing this great Post.


  2. prolificliving June 15, 2010 at 3:26 pm #

    Hey Jean, what an honestly written article – and tips that I will use because they seem truly sincere and genuine. I don't like to Stumble Upon my own articles a lot – In fact I do it very rarely but I will focus on adding others more often than I do. The Facebook Fan page made a difference to me too…..I have only 105 fans but I only started it a few weeks ago and it's been an organic growth. It was mainly because I was getting lots of Add as Friend and I like to keep my own account only for friends and family but not to push away fans from connecting with me. Not a big fan of Facebook but it is a medium that people use. Anyway, lady, keep up the great content work because your readers love ya!!!

  3. Brandon Connell June 15, 2010 at 4:07 pm #

    Thank you for the comment Dev. Not only can you get that massive amount of visits from a guest post, but that amount will increase as time goes by and that blog gets bigger. There are many ways of growing that amount including “related posts” features and interlinking by that blog to the old guest post article.

  4. virginbloggernotes June 15, 2010 at 4:41 pm #

    Thanks, Farnoosh. I can't take any credit here because Brandon did all the work and is the true expert on the inner workings of these things. I have yet to really 'get' social bookmarking sites, but that's on my list. I'm really enjoying Twitter though and am finding that to be more effective than Facebook. Just like we all have our own writing style, we all have our own promotional styles too. Thanks for stopping by today!

  5. k0zm0zs0ul June 15, 2010 at 5:22 pm #

    Definitely a great post Brandon and Jean. :0) I use stumbleupon myself, but know I need to get more active in the community than I currently am. So I'll definitely be implementing a few of these strategies. :)


  6. Katie Tallo June 15, 2010 at 5:54 pm #

    Feeling overwhelmed by Facebook and Twitter already so I can't imagine adding more social media, but maybe someday I'll want to or need to. I like to keep things simple, but I do want to grow. Tough to gauge when and how to do all of this, but advice like this goes a long way towards clearly the muck out of my eyes.

  7. Brandon Connell June 15, 2010 at 6:07 pm #

    Hi Katie. Thanks for stopping by. It is necessary to get past your inhibitions when it comes to marketing. Just do it is not only the Nike motto, but mine too.

  8. Brandon Connell June 15, 2010 at 6:08 pm #

    StumbleUpon makes it a bit easier with the toolbar. I don't visit them daily, but a few times a week would do wonders for your traffic.

  9. k0zm0zs0ul June 15, 2010 at 6:12 pm #

    Yeah, I use su.pr currently, as well as the toolbar. But I don't often
    visit the site or follow new people. :) So I need to engage more in that
    respect I think.

  10. Dia June 15, 2010 at 6:43 pm #

    Thanks Brandon for the post. It helps to break blogs into 3 categories like you have done here. We all want traffic after all. Thanks for sharing

  11. Norton7420 June 15, 2010 at 7:11 pm #

    Hey Great post i got alot of useful information from your post really good ideas on social netwroking thanks alot
    keep up the good work


  12. Brandon Connell June 15, 2010 at 7:12 pm #

    Hi Dia. I saw no other way to break them up. It just makes sense that when they first start, they are small with no traffic. The huge ones like ProBlogger obviously have no problems with traffic or monetization. Then there are the medium sized ones that are about to crossover with a bunch of heavy marketing pushes. I believe the medium is the hardest to get past.

  13. virginbloggernotes June 15, 2010 at 7:15 pm #

    Cori, you can give me a nudge to get on there and then I can help promote your posts. And I'll nag at you too :)

  14. Brandon Connell June 15, 2010 at 7:20 pm #

    Hi Davy, thanks for the read. Catch you later…

  15. k0zm0zs0ul June 15, 2010 at 7:29 pm #

    Lol.. OK.. we can stumble each other, lol. Boy that sounds a bit painful
    doesn't it? :) And definitely, I need a nag. Almost tempted to hire
    ProNagger! Lol

  16. Kaizenvision June 15, 2010 at 7:33 pm #

    Jean, this is another great guest post you have on on this site!!!!

    Brandon, thanks for the tips and strategy!! I know little to nothing about internet marketing and would love to learn more – so I just went to website :)

  17. Brandon Connell June 15, 2010 at 7:39 pm #

    You will definitely learn a lot on my site while you are there then. Thanks for the read and comment!

  18. Sally_Neill June 15, 2010 at 10:17 pm #

    Hey Jean and Brandon,

    Loved the guest post, it was so detailed, concise and easy to follow.

    I have never done a guess post before so this was really helpful for me, yet another post on Jean's blog added to my favourites!

    My coach Alex Jeffreys said that you can make more friends in 3 months by paying attention to them, than you can in 3 years trying to make them pay attention to you, or something like that.

    I am guilty of not using social networks and book marking to their full potential, time to knuckle down and get that sorted asap by the sounds of things.

    Thanks for such great tips, you are the master of guest posting!

    Sally :)

  19. Angela Artemis June 15, 2010 at 11:29 pm #

    This was an excellent post. So informative. I will definitely follow your tips.
    Thank you!

  20. virginbloggernotes June 15, 2010 at 11:29 pm #

    I think Brandon simply has to write a lot of guest posts. There is so much knowledge in his brain that his head will explode if he doesn't release massive quantities of info. on a regular basis. Maybe if we ask nice he will start a place on his new forum where we can encourage each other to use social media more and promote each other's articles? We all need to get on the stick with this. Me especially!

  21. Brandon Connell June 15, 2010 at 11:56 pm #

    Thank you Angela. I have more guest posts coming with more tips, and lots of stuff on my site too.

  22. Brandon Connell June 15, 2010 at 11:57 pm #

    Thanks Sally. I wasn't trying to be the master. I was just trying to milk other people's traffic 😉

  23. Brandon Connell June 15, 2010 at 11:57 pm #

    Good idea about the forum category Jean.

  24. Scott Barron June 16, 2010 at 1:44 am #

    Hi Brandon,

    Is there an easy way to see if anyone dugg, stumbled or delicious an article? It's nice that retweet has a live counter. I don't think the others are as user friendly as retweet/twitter.

  25. Brandon Connell June 16, 2010 at 1:56 am #

    When I submit my article, I can then see how many people Dugg it, and who. Social networks allow this sort of tracking so that you can network.

  26. mark June 16, 2010 at 2:03 am #

    Hi Brandon,

    It seems like I am responding to something you said on about 10 different blogs today. Oddly, this is the first on which Scott commented first!

    I think that this is really great advice – and as usual with your posts, I learned something that I did not expect.

    Anyway, I stumbled and dugg this. :) Have a great day!

  27. Tom Derry June 16, 2010 at 3:23 am #

    Nice article. When you put it this way, blogging seems more like a “regular” job – so you'd better bulk up your resume with relevant experience (i.e.: guest posts on smaller blogs).

  28. Brandon Connell June 16, 2010 at 5:06 am #

    Thanks Mark. Today has been a slow day actually. Bad storms, and my internet was down for a good part of the day. Thanks for the article sharing.

  29. Brandon Connell June 16, 2010 at 5:07 am #

    Yeah. Guest posts are your way of showing others that other bloggers respect you enough to display your work on their site.

  30. Sally_Neill June 16, 2010 at 6:57 am #

    Hey Jean, I didn't know he had a forum, if I ask nicely can I join ha ha Sally :)

  31. Joe Boyle June 16, 2010 at 10:40 am #

    Nice post, Brandon.

    I agree that you do need to start off small. For me, I only allow people to guest post on my site if I know they can actually write something decent. Starting off small will allow you to say “I've done this, this, and this.” Rock on! 😀

  32. virginbloggernotes June 16, 2010 at 12:13 pm #

    Yep, it's brand new and it would be great to get that place hopping. Just go to Brandon's site and click “forum” in the navigation bar. You can bring the donuts, Sally.

  33. Brandon Connell June 16, 2010 at 4:06 pm #

    Hi Joe. I would never allow a guest post with bad English, or something where I knew that the writer was wrong on their facts. These are major issues for me with allowing guest posts on my blog. Strangely though I don't get many requests to guest post on my blog :(

  34. Brandon Connell June 16, 2010 at 4:07 pm #

    WOO HOO! It's jumpin off now! We are up to 5 members!

  35. virginbloggernotes June 16, 2010 at 4:12 pm #

    Brandon, do you have any special Twitter promo/link for the forum? If so, post it here and I'll be happy to Tweet it for you and others likely will too. We need to spread the word and make the most of this great resource you're providing.

  36. Telemarketing August 19, 2010 at 8:55 pm #

    Guest posting and social networking go hand in hand with a marketing strategy. Certain agree to this statement, indeed social posting can make a good advertisement.

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  1. Guest posting gone crazy! | Brandon Connell - June 18, 2010

    […] I wrote about social media and guest blogging and how to use them together. I wrote it to take advantage of the large amount of commentary that Jean seems to thrive on – If You Host It, I Can Digg It […]

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