I don’t know if there really is a blog post fairy, but there should be. Creating fresh, quality content on a routine basis is a downright daunting task, and life would be sweet if some sparkly-winged creature wafted into the room, waved a magic wand, and provided an easy solution to the challenge.
Unfortunately, the blog post fairy hasn’t been spotted hovering over the laptops of any of the bloggers I’ve talked with lately. That’s okay though because even without a magic wand, we can still create a spitload of content in a flash.
Prewriting blog posts gives us the power to build up a tidy reserve of drafts that just need some prettying and polishing before we hit ‘Publish.’
Here’s how it’s done:
Schedule it. Set aside time each week exclusively for prewriting. Once you get the hang of things, you’ll likely crank out post drafts in 15 minutes or less, but plan on double that your first time out of the gate.
Be prepared. If you keep a running list of post ideas or use an editorial calendar as part of an overall content strategy, bring these tools with you to your session. No tools or ideas? No problem. Think of a few solutions for your readers’ common problems and challenges, and use these as foundations for your posts.
Think. When I sit down to prewrite, I spend a moment or two pondering the main point I want to make and deciding which format (pillar, list, etc.) will work best to convey that information.
Write the headline. The writing process begins by drafting a working headline to define the main idea of the post. Don’t worry about making it pretty or catchy. For example, the prewritten headline for this post was, “How to Prewrite Blog Posts.” Alright, you can stop that snickering now
Create a crappy intro. Trying to craft an enticing lead eats up time, so don’t even go there. Just throw down a few rough and tumble sentences to illustrate the point of your post, such as a personal anecdote or how the situation affects readers.
Jot down subpoints. Using your headline as a guide, brainstorm a few subpoints to deliver on the promises it makes. In the case of this post, I knew I needed to demonstrate how to prewrite posts, so I outlined the steps in my draft.
Flesh it out. Writing quickly and without concern for pesky details like proper grammar or punctuation, flesh out each subpoint with a couple descriptive sentences. If you think of any quotes, research, etc., that will add substance to your final post, make a note of it by the appropriate point.
Wrap it up. Dash off a quick conclusion by sharing any final thoughts you’d like to convey or by adding a sentence or two about how the information you’ve provided has worked to benefit you or others.
Granted, these prewritten drafts won’t win any blog post beauty contests, but they’ve got great bones and a solid shape. Stack up enough of them and you’ll realize you really are your own blog post fairy.
Just remember to take off those sparkly wings before you leave the house!
Your turn: Do you prewrite your posts? Have you spotted the blog post fairy lately?
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