When I was a little girl, my parents took me to church every Sunday morning. Even though the better part of those hours were spent wiggling in the pew and making googly eyes at other kids, a few nuggets of wisdom penetrated my youthful noggin.
More importantly, they penetrated my heart.
One of the brightest nuggets to stick with me was the principle of treating others as I’d like to be treated myself. In fact, these words have done more than just stick with me–they’ve become the foundation for my blog and my life.
When it comes to blogging, we don’t have to look far for opportunities to show kindness. We might retweet a newbie’s quality post, offer a guest post to a blogger up to her earlobes with a product launch, or be supportive and encouraging in our comment replies.
The truth is, no matter what our acts of kindness may be, the positive energy we release into the world comes back to us in ways we can’t envision.
Here’s an example:
A couple months ago, Katie Tallo asked me to write my first guest post for her newish blog, Momentum Gathering. Conventional wisdom says to aim guest posts at larger blogs, but Katie was a friend. I wanted to support her blog, and this guest post arrangement felt right in my heart no matter what the logical side of my brain said.
I put my all into writing that guest post, A Slacker’s Guide to Getting Things Done, and I had a grand time interacting with readers in the comment section. That was that. Or so I thought anyway until I got an email from Katie telling me the post had been linked to in the Zen Habits ‘Simple Links‘ section. That ‘Simple Link’ led to a flood of traffic on Katie’s blog, which ultimately spilled over to this blog from the link in my guest post bio.
But that’s not all.
A few weeks later, Katie, that fresh-out-of-the-box blogger, was named Managing Editor at The Daily Brainstorm. It was Katie who ultimately suggested Virgin Blogger Notes be considered as a contributor to that publication, and later, when there was a need to bring another Managing Editor on board, Katie recommended me for the position.
Pretty amazing stuff from a post that most blogging gurus would consider ‘wasted’ on a smaller blog.
Would some of these things have happened even if I hadn’t guest posted on Katie’s blog? Maybe. But posting there got my article in front of people who likely never would have seen it on a ‘blogging’ blog. And sharing the guest posting experience with Katie let her see how I work and interact in a professional exchange.
Granted, not every act of kindness yields such magical results, but when kindness is adopted as a core business value and is coupled with high-quality work, I’m convinced that growth inevitably follows.
- Because you generously retweet other bloggers’ posts, your own posts get tweeted more than they otherwise would.
- Rather than struggling to compete with others, you seek to add value to their work by collaborating with them, thus reaching a broader audience.
- You often include links to other bloggers’ articles in your posts, which leads them to share those posts with their followers.
- Because you only promote the highest quality products and market them with integrity, readers trust you, buy from you, and recommend you.
- You have a reputation for being a positive, supportive person, and your name often comes up when bloggers seek a joint venture partner.
- New visitors quickly see the extra care you take to produce helpful content, and they become subscribers.
- Successful bloggers want to mentor you and introduce you to their peers because you’ve been helpful, plus they’ve noticed how you boost others.
Whether you’re a new blogger struggling to gain traction or a more experienced blogger wanting to gain subscribers or sell more products, practice shifting your focus from what you want to get to what you can give.
As the analytics of your heart show upticks in kindness, encouragement, and support, the analytics of your blog will also improve.
Your turn: How do you practice kindness in your blogging?
Related Post: When Bad Things Happen to Good Bloggers