The 3 Secrets to Mass Influence Blogging

A guest post by Jered Slusher of Mass Influence Leadership.

OK. So everybody wants the answer to the million dollar question: How do I create a successful blog?

You wouldn’t believe the number of people I’ve watched over the years run blog after blog into the ground (including myself).

The majority of failures occur because the blogger fails to provide enough value to keep the readers coming back for more.

Think about it for a second. If you don’t have something of value to offer your readers, who will want to come to your blog?

It’s like opening a restaurant that doesn’t serve food. It doesn’t make much sense.

People want value. That’s what it comes down to.

When your readers are surfing the net, they want to find something that’s going to add value to their lives.

You have to provide your readers with the value that they want.

Why do you think so many people get addicted to Farmville and Mafia Wars? Trust me, people wouldn’t be playing those games if there wasn’t some kind of payoff.

So the questions you have to ask yourself are: what value does my blog give readers? What will keep them coming back? What do my readers have to look forward to?

If you look at the most successful blogs, you’ll find three things that they all have in common:

1. Strong Purpose.

Why does your blog exist?

Take ProBlogger for example. ProBlogger exists to help bloggers succeed. Everything that ProBlogger does is geared towards providing valuable blogging resources. People who are interested in blogging flock to ProBlogger because the blog offers such great insight into their passion.

What about, the celebrity gossip site? Their purpose is to provide coverage of the latest celebrity news. People are glued to their computers trying to figure out which celebrity got arrested and who checked themselves into rehab.

And, of course there’s, the video game news site. Kotaku exists to deliver the latest and best coverage of video game news and reviews. The gaming crowd devours every post because they can’t get enough video games.

It’s not just that these blogs tout a strong purpose. Their blog’s purpose matches the wants of their readers and they go to great lengths to provide massive value that relates to that purpose.

Every successful blog has a purpose that corresponds with a reader’s desire, and the blog lives the purpose, providing the greatest value in the chosen topic.

2. Strong Vision.

Where has your blog been, where is it now, and where is it headed?

Every successful blog has a past, present, and future that the blog owners use to their advantage.

One of my favorite examples of a blogger with a strong, constantly developing vision is Leo Babauta of Zen Habits. Leo is one of the most famous productivity blogging gurus ever, and for good reason: Leo Babauta is a master of The 3 Secrets to Mass Influence Blogging.

Everyone that follows Leo knows that he preaches living a minimalist lifestyle and doing things in their simplest form. He uses that guiding principle to shape his blogs.

For example, Leo accepted advertising on his blog in the past. In fact, his sidebar used to be cluttered with multiple advertisements and affiliate links. Don’t believe me? Check out what Zen Habits looked like on October 12, 2007, courtesy of The Internet Archive.

Along the way, Leo got a new minimalist blog design and accepted fewer and fewer advertising links. In fact, in 2009 he was down to just one accepted advertisement, a tiny 125 x 125 ad square below his links.

Now Leo doesn’t accept any advertising on his site, making the site even more minimalist, directing the reader’s sole focus on his content and keeping visitors on his site.

The evolution of Leo’s advertising strategies are a true testament to someone with a strong vision. When it came time to eliminate the ads all together, Leo could see where he had been, where he was at the moment, and where wanted to be.

Leo knew he had previously used a cluttered advertising strategy that wasn’t in tune with his minimalist beliefs and that he wouldn’t support returning to that stage ever again.

Leo knew that he was accepting one advertisement at the time. He also knew that he would gain a serious advantage if he eliminated the ads altogether.

So, Leo saw into the future that his blog could be ad free, and as a result he worked towards that goal until it happened.

Bloggers like Leo Babauta have the ability to leverage what they know about the past and the present to create the idealized future they dream of. They have a clear map of where they’ve been, where they are, and the direction that they are headed.

Every successful blog has a vision that is shaped by the desires of the blogger and the readers.

3. Strong Integrity.

How does your blog provide consistent value?

The third secret to Mass Influence Blogging is to have tremendous consistency in your blogging efforts. People return to your site because they know that the value you provide is consistent.

It’s not enough to have a home run post every couple of months and fill the rest of your blog with a bunch of garbage that has nothing to do with your purpose. You have to continuously provide high quality content so that your readers are practically knocking down your door to get more.

Every visit to your site should give the reader a sense of “wow” so that they continue to come back for more time and time again.

If you look at any of the most successful blogs online today, you’ll find that they’re consistently current in their communication with their readers. That’s no accident. People want fresh, valuable content on a daily basis.

Why do you think Copyblogger has over 100,000 subscribers? They’re so popular because they consistently deliver high quality content. Readers return because they know that they’ll be treated to the best copywriting and marketing tips. In fact, Copyblogger even states that “the first rule of Copyblogger is you do not publish content that sucks.

I wonder why? Maybe because content that sucks drives people away from your blog.

I mean, honestly. Who wants to waste their time on a blog that, for lack of a better word, sucks?


Every successful blog provides a consistent high quality experience to its readers.

The Dirty Secret About Mass Influence Blogging:

Mass Influence Blogging is about becoming a leader in the blogosphere. Unfortunately, that doesn’t happen overnight.

A successful blog takes time, and every successful blog owner knows that there’s an intense engineering process that occurs behind the scenes to manufacture a blog with a strong purpose, vision, and integrity.

To become a massive influence in your own blogging niche, you must develop your blog’s purpose, vision, and integrity over time to reflect the wants of your readers.

The reality is that not everyone will be able to turn their idea into the next greatest internet blog. But if you’re able to satisfy an intense desire of a large group, if you have a keen vision of the blog’s direction, and if you’re dependable in providing highly valuable content on a regular basis, then I’d say you might have a shot at achieving a successful blog.

Your Turn: Are you clear on your blog’s purpose?

Bio: Jered Slusher is the founder of Mass Influence Leadership, an elite community of leaders driven to gain control over their future, lead other people, and achieve massive amounts of success. For more information, visit Mass Influence Leadership at


72 Responses to The 3 Secrets to Mass Influence Blogging

  1. Scott McIntyre August 4, 2010 at 6:46 am #

    Hi Jered,

    This is a fascinating analysis of how having strong purpose, vision and integrity underpins successful blogging.

    In the blogosphere – as in life in general- positive personal values matter. People appreciate authenticity and, if your blogging approach truly reflects this, they will respond with their precious trust and attention… which is the ultimate compliment.

    Thanks for suggesting ways to achieve this.

    • Jean Sarauer August 4, 2010 at 10:52 am #

      Hi Scott, Jered will be by in a bit but I just had to say I wholeheartedly agree with you. Some people think ‘authenticity’ is an over-used buzzword, but I think it’s central to success.

    • Jered August 4, 2010 at 12:40 pm #

      Thanks, Scott.

      You make a great point about authenticity. I think that if all of what you say and do comes from a congruent place, you have a far better chance of developing that bonding and trust and creating mass influence.

      And, Jean, you make an interesting point about ‘authenticity’ being a buzzword. I think a lot of that stems from fake Rollexes. lol.
      Jered recently posted..The Payoff of Persistent Vision

      • Jean Sarauer August 4, 2010 at 1:57 pm #

        What? You mean my Rolex isn’t real???

  2. Andrew @ Blogging Guide August 4, 2010 at 8:33 am #

    The vast majority of bloggers need to read this post…especially the ones who ask, “How long will it take me to make some money?”.

    In my early days of blogging, Leo helped me…he did a little interview with me and I advertised on his blog (in the days when you could!).

    I love the way you talk about integrity and the fact that we should provide ‘wow’ content.

    I’ve had a few clients who ask, “Why should I give all my ideas and tips away for free?”.

    You do…because it brings in the crowds.

    Andrew @ Blogging Guide recently posted..Having A Bad Day Then Just Smile

    • Jean Sarauer August 4, 2010 at 10:54 am #

      I loved that Jered had the archived link so we could see what Leo’s blog looked like with ads.

    • Jered August 4, 2010 at 12:47 pm #

      Hey Andrew.

      Great insight into giving away your content for free.

      I get asked “why give away so much for free” as well. “Why give it away for free, when you can get people to pay for it?”

      When you give away so much for free, you give them a taste of honey… If they get a taste of honey, and they like the honey you’ve got, they’re going to come running for the beehive.

      I’ve found that the trick is to give away some of the best you’ve got up front, that way your sample is accurate of what they can expect when they purchase something from you.

      Thanks Andrew, you got my wheels turning!

      And, Jean, I really enjoy going back through the archive of posts to see what blogs used to look like. It’s an interesting trip through time, and I can start to get a sense of how some of the top bloggers have optimize their pages for success.
      Jered recently posted..The Payoff of Persistent Vision

  3. Evelyn August 4, 2010 at 8:57 am #

    HI Jered,
    This post is spot on. If we keep our minds focused on our purpose and reason for creating the blog and create great content, then our blogs should be not fail. The only way is up! :)

    I learned some valuable lessons from this post. Each and every time, I post, I will ask myself, does this add value and is it following the purpose of my blog.

    Great article and thumbs up too! :)

    Take care!
    Evelyn recently posted..Going Outside the Box Can Open Doors

    • Jean Sarauer August 4, 2010 at 10:55 am #

      I’m giving Jered two thumbs up on this too. He practiced what he preached with this post!

    • Jered August 4, 2010 at 1:00 pm #

      Thanks Evelyn,

      You put forth a great suggestion about checking your articles before you post them to make sure it adds tremendous value and that it follows the purpose of the blog. It made me think that a checklist to respond to of some sort would be beneficial. Such as

      “This post adds value to my blog because…”

      “This post fits the purpose of my blog because…”


      By the way, I respect that you write about healthy eating on your blog. And, for some reason, I love your headline “Raw and live, plant-based style.” :)
      Jered recently posted..The Payoff of Persistent Vision

  4. Dev - August 4, 2010 at 11:37 am #

    Hey Jered,

    Great Post. Very useful.
    “To become a massive influence in your own blogging niche, you must develop your blog’s purpose, vision, and integrity over time to reflect the wants of your readers.”

    I’m totally agree with you. Super awesome post jered.
    Really great work here.

    Thanks for sharing this great Post.

    and Jean you’re doing kick-ass work everywhere. Keep at it :).

    Dev – recently posted..6 Unique Ways to Come up with Killer Content Ideas

    • Jered August 4, 2010 at 1:14 pm #

      Thanks, Dev.

      Good job assembling a great team on Technshare.
      Jered recently posted..The Payoff of Persistent Vision

    • Jean Sarauer August 4, 2010 at 1:59 pm #

      Thanks, Dev. Right back at you :)

  5. Well… “Mass Influence Blogging” to me is all about creating a fame in your blogging niche, am I right? I’m not sure, but I think strong vision is damn important because it will show your reader where you are heading which in other terms the reader can know if you are heading the same way as you.
    It’s like creating “know, like and trust” you type of Mass Influence.
    I believe to create this “Mass Influence Blogging”, social proof is very important.
    The Bad Blogger – Down & Dirty Secrets Not For Losers recently posted..The 9 Amazing Marketing Story Of You And A Gorgeous Girl That Will Blow-Your-Mind Off ! Is True- Don’t Laugh

    • Jered August 4, 2010 at 1:24 pm #

      Thanks for your insight.

      I agree with you that social proof is one element to get people interested in you, and desire what you have to say.

      I think the know, like, and trust comes from you providing something of value to your readers, as well as building a relationship with them through your story and character.

      As far as fame goes, fame might be a consequence of Mass Influence Blogging, but it’s not the purpose of why you blog.

      In my estimation, blogs that achieve massive amounts of influence have a purpose that adds specific value to other people’s lives.
      Jered recently posted..The Payoff of Persistent Vision

      • Jean Sarauer August 4, 2010 at 2:02 pm #

        I love listening to Leo when he talks about this because he’s still really focused on providing value and enjoying the process. He believes in his heart that if you provide massive value on your blog (and in guest posts) and enjoy what you’re doing, that you will always be a winner. I totally agree!

  6. Alien Ghost August 4, 2010 at 11:56 am #

    Hi Jered and Jean

    “Strong Purpose, Vision and Integrity”

    Looks so easy yet so difficult and, at the same time that this post clearly explain what a blogger suppose to do to succeed, it also let bloggers analyze if they are cut out for a successful blog or not, even if they have already been blogging for a while; so this is huge advice and also a self test.

    Double thank you to you both! :)

    Alien Ghost recently posted..Five Cents of Happiness

    • Jered August 4, 2010 at 1:26 pm #

      Hey Alien Ghost,

      I agree with you on the fact that blogging with vision, purpose and integrity might seem easy on the surface, but it takes hard work and commitment to really follow through.

      I think those that are willing to do the work will reap the rewards.
      Jered recently posted..The Payoff of Persistent Vision

    • Jean Sarauer August 4, 2010 at 2:05 pm #

      Hi Raul. You’ve got a point that not everyone is cut out for blogging. It’s more work than most people realize, and if they come in thinking they’ll make a big stack of money right away, they aren’t going to last long. Or maybe it’s just me that didn’t have that big stack of money appear? :)

  7. Dia August 4, 2010 at 12:05 pm #

    Hi Jered and Jean,

    Very nice post. Providing value and having a purpose are 2 important aspects for the success of any blog/site. If there is no value, no one would bother to read and comeback to your blog. Thanks for sharing
    Dia recently posted..How to overcome fear permanently

    • Jered August 4, 2010 at 1:30 pm #

      Hey Dia,

      I agree with you that if there is no value in the content, then people are not going to want to come back to the blog.

      And if you are delivering content that people want to read, and providing tremendous value, then readers are more likely to come back for more.

      I think it’s all about finding that purpose of why you’re doing something, and then fulfilling that purpose to the best of your ability.
      Jered recently posted..The Payoff of Persistent Vision

    • Jean Sarauer August 4, 2010 at 2:10 pm #

      Exactly, Dia. There has to be a draw, or a reason. That’s different for everyone . . . . someone might have hilarious cartoons, or gaming tips, or a tasty recipe – value is different things to different people – but there needs to be more than a bunch of ads, a box with html that says ‘link to me!’ and a short post saying ‘i’m the coolest blogger you’ve ever seen.’

      • Jered August 4, 2010 at 7:02 pm #

        I agree, Jean. I think that different people are looking for different things, and the trick is matching the blogs purpose with what they want, and then getting the word out that “Hey, I’ve got a blog… and it’s regularly updated with what you want to read!”
        Jered recently posted..The Payoff of Persistent Vision

  8. Angela Artemis August 4, 2010 at 2:18 pm #

    Super article – super informative and helpful!
    My blog focuses exclusively on how to use your intuition to create your best life and the best opportunities in your life. It’s not as glamorous as making money online w/your blog, but it’s a great niche.
    Thanks for all your great tips!
    Angela Artemis recently posted..For Spiritual Growth – Keep it Simple

    • Jered August 4, 2010 at 2:49 pm #


      Thank you for being a spiritual leader.

      I think the make money online niche has special appeal because a lot of people are looking for ways to become better leaders in their finances. Squeezing some money out of the Internet is a very attractive proposition. So, naturally, when people claim they can help other people make money online, people listen and want to know more.

      I think that how to use your intuition to create your best life is an excellent niche that you are rocking at the moment. Even though it may not be as glamorous as the making money online niche, I think it’s very useful to be in tune with the spiritual aspects of your life.
      Jered recently posted..The Payoff of Persistent Vision

    • Jean Sarauer August 4, 2010 at 7:17 pm #

      I love your niche and your blog, Angela. You’re awesome. And yes, I’m ready to be President of your fan club :)

  9. Brandi August 4, 2010 at 3:08 pm #

    Great post! I wonder too, if these three secrets are something that develops over time. That a blog can continue to grow and flourish if we continue to stick with it. Maybe the goals are to keep going, aim high, but continually to evolve as we go along.
    Brandi recently posted..Setting Yourself Apart from the Competition- Give it All You Got- Give it All You Got…

    • Jered August 4, 2010 at 4:51 pm #

      Thanks, Brandi!

      I agree with you and think that developing purpose, vision, and integrity can happen over time. Persistence is a key ingredient to success, and I think that is right along the lines with integrity and being consistent in your efforts.

      Great insight.
      Jered recently posted..The Payoff of Persistent Vision

    • Jean Sarauer August 4, 2010 at 7:20 pm #

      I agree that we can develop these things over time. Heck, when we first start out most of us are so focused on just trying to get things set up and write some posts that it’s hard to see the forest with all the trees in the way!

  10. rob white August 4, 2010 at 4:00 pm #

    Hi Jered,

    I love the genius in the simplicity of your “Big Three.” I believe my blog upholds these tenants or is on the right path to realize them. What we can’t predict is the evolution of it… and that is what makes it fun and exciting. When we are zig-zagging our way to success we end up at solutions that we never would have deliberately planned. It’s that process of creativity that keeps me excited.
    rob white recently posted..The Ultimate Money Secret But It’s Not Just About Money

    • Jered August 4, 2010 at 5:02 pm #

      Hey Rob,

      I think you are right on target when you say that we are zig-zagging our way to success and sometimes we find solutions that astonish ourselves.

      What I find exciting is that we do have the ability to plan for the evolution of our blogs by looking into the future and imagining what our ideal blog looks like, and then working towards achieving it.
      Jered recently posted..The Payoff of Persistent Vision

    • Jean Sarauer August 4, 2010 at 7:20 pm #

      Love that ‘zig-zagging’ idea. That’s the truth!

  11. Steve Scott Site August 4, 2010 at 7:22 pm #


    Great post!

    Having a sense of purpose and direction sounds deceptively simple. But it seems to me it is very easy to also be lead away from your core ideal with all the little shiny doodads that could distract you from time to time.

    Thanks for a great post that reminded me of the importance of having a strong vision and integrity.

    Steve Scott Site recently posted..Info Income Coaching Class Week 5

  12. Brandon Connell August 4, 2010 at 8:32 pm #

    TMZ is filled with crap. They spew a bunch of rumors, and non-relevant information. The problem is that the population loves to read that crap, so it took off pretty fast. You can start a new gossip site with “fake” news and have it take off just as fast.

    Funny you mentioned Farmville and Mafia Wars because I am developing a new game on Facebook and I am banking on the idea that it will be addictive and bring in traffic. I think the big allure in that case though is the size of Facebook and how much traffic they get. You can develop an app for a clone of FB and never see a single usage of it. So the thing to learn about that is that you have to go where the demand is. The same concept applies to the topic of your blog.
    Brandon Connell recently posted..Did you see Debra Opri on CNN tonight

    • Jered August 4, 2010 at 11:44 pm #

      Hey Brandon,

      I agree with you about finding a niche that has a lot of demand. I think that falls under the “vision” category, and having a clear view of what is possible in a given niche.
      Jered recently posted..The Payoff of Persistent Vision

    • Jean Sarauer August 5, 2010 at 10:03 am #

      Good luck on your game development, Brandon. I love how you’re always up to something new.

  13. Donna August 4, 2010 at 8:33 pm #

    Just stopping by – interesting about how to build your blog for the long term. Focus on the purpose, vision, and integrity. Thanks …

    • Jered August 4, 2010 at 11:49 pm #

      Hey Donna,

      Thanks for your comment. I think starting a blog with a long term mindset, or re-evaluating a current blog with a long term mindset, is a great way to keep you focused on fulfilling your blog’s purpose and vision.
      Jered recently posted..The Payoff of Persistent Vision

      • Jean Sarauer August 5, 2010 at 10:02 am #

        Plus, I think focusing on the long-term keeps us from losing our minds in the short-term :)

  14. Preeti @ Heart and Mind August 4, 2010 at 11:52 pm #


    Good points. All these famous blogger have evolved, making changes as needed. Some hard work and some luck is required.


    Another good guest post! always.
    Preeti @ Heart and Mind recently posted..No Spend Month Challenge- Update and Take away from the experiment

    • Jean Sarauer August 5, 2010 at 10:01 am #

      Hi Preeti. It’s fascinating to me to listen to interviews with bloggers and hear about how they and their blogs have changed over time.

      Yes, this is the place to find fabulous guest posters :)

    • Jered August 5, 2010 at 2:12 pm #

      Hey Preety,

      I think “evolve” is a great word to describe what is happening. Here’s the really cool thing: The evolution process occurs in specific ways when the environment is manipulated (i.e. the blogger has a clear sense of purpose, vision, and integrity).

      I think these three traits allow the blogger to adapt and survive, and move towards the right kind of evolution for their blog.
      Jered recently posted..The Payoff of Persistent Vision

  15. John Sherry August 5, 2010 at 2:00 am #

    Jered this is strong stuff! Blogging calls to action. I like it! I think a lot of blogs are fluffy and the author writes about their love of poodles or cup cake living but it’s not going to be a critical mass blog. Your questions and points really zero in on specifics we need to be sure of if we want our blog to go into the blogosphere stratosphere. I thought I had my finger on the pulse but maybe I have homework to do or get it marked pretty soon. My thanks and the same to Jean for inviting Jered to post such a fabulous piece of work. You rock girl!!
    John Sherry recently posted..How To Be The Author Of Your Life……With Just One Piece Of Paper!

    • Jean Sarauer August 5, 2010 at 9:57 am #

      Shoot, there goes my idea for the cupcake post tomorrow.

    • Jered August 5, 2010 at 2:24 pm #

      Hey John,

      Thanks for your comment.

      I agree with you that finding the right purpose that solves the desires of the masses is critical.

      Great insight.
      Jered recently posted..The Payoff of Persistent Vision

  16. Jovan August 5, 2010 at 8:05 am #

    This message is right on target. In my search to find “how to have a successful blog” this theme is repeated again and again. But very few people have learned and understand it. I thought I could just write about what I’m passionate about and expect others that are just as passionate to be interested. Wrong. Great content with clear benefits to the reader are what count.

    • Jean Sarauer August 5, 2010 at 9:58 am #

      Right, Jovan. Once we get the hang of it, we can channel our passion in a way that ignites reader interest and brings value.

    • Jered August 5, 2010 at 2:27 pm #


      I think you are right on. People want solutions to their most intense desires, and that’s why they are searching the web. I think that providing those people with tremendous value will get them to know, like and trust you, and want more.
      Jered recently posted..The Payoff of Persistent Vision

  17. Blog Angel a.k.a. Joella August 5, 2010 at 10:14 am #

    Hmmm… Blog purpose? Blog purpose? What was that now? Where did it stick that post-it note on blog purpose.

    Oh yeah, my blog purpose is to help bloggers create a successful blog, no matter how they define success. And to have a good time doing it.

    Mostly, I have a good time by pestering Jean and leaving rowdy comments to drive her mad!

    How am I doing so far?

    Angel hugs for all! (Especially Jean) :)
    Blog Angel a.k.a. Joella recently posted..How Dofollow And Nofollow Links Impact Blog Success

    • Jered August 5, 2010 at 2:36 pm #

      Hey Joella,

      Thanks for your rowdy comment!

      If I were building a house, I think the purpose is the foundation of the house, the vision is the blueprint of what we want the house to look like, and the integrity is having the wherewithal to stick to the plan and build what we want to build.

      In other words, without a strong foundation, there is no use in building a house. Without a blueprint, we’re just putting up boards, and nailing them every which way. And, if we don’t have integrity, we may build the house exactly as planned in some areas, and slack off in other areas.
      Jered recently posted..The Payoff of Persistent Vision

    • Jean Sarauer August 5, 2010 at 6:24 pm #

      Joella, you can leave all the rowdy comments you want :) I’m so grateful for you for writing a post about my questions that you can get by with a lot around here!

  18. Arvind Devalia August 5, 2010 at 11:42 am #

    Thanks Jered for an excellent insight into what makes a blog “successful”.

    I started out my blog post as “Arvind Devalia’s words and thoughts” – but soon realised that no one was that interested in my words and thoughts!

    Over time, the mission has evolved to what it is now – to help others become better people and also make the world a better place at the same time.

    This really resonates with me and I would like to think my readers.

    And it feels “authentic” to me, even though as Jean says above being authentic may be an over-hyped phrase.

    Thanks again.
    Arvind Devalia recently posted..How You Too Can be the Oldest DJ in Town!

    • Jered August 5, 2010 at 2:51 pm #


      You have a noble purpose that I respect.

      Thank you for your kind words.
      Jered recently posted..The Payoff of Persistent Vision

    • Jean Sarauer August 5, 2010 at 6:25 pm #

      Arvind, I would subscribe to your words and thoughts :)

  19. Moki's Fanfiction Blog August 5, 2010 at 12:15 pm #

    My first blog was started on a whim, with no real purpose behind it other than to write about stuff I wanted. The second blog I started with a strong purpose in mind and the proof is in the pudding as the “baby” of the two is now outperforming its older sibling.

    So to me, there’s no doubt about it. We must blog with a purpose if we want our blogs to succeed.

    Great post!

    • Jered August 5, 2010 at 4:38 pm #

      Thanks Moki,

      I think part of having a clear purpose is in the blog design. When a new reader comes to the blog they will immediately assess the purpose of the blog.

      They will ask consciously or subconsciously “What’s in it for me? Do I want to read this?”

      And, if they can’t get a real purpose, or the purpose of the blog has nothing to do with what they’re interested in, they are more likely to run away very, very fast.

      Or, if you have a magnetic personality, and they like you a lot, they might stick around. :)
      Jered recently posted..The Payoff of Persistent Vision

      • Jean Sarauer August 5, 2010 at 6:26 pm #

        I’m one of those shallow, ‘what’s in it for me?’ visitors, so I sure can’t argue with your logic, Jered!

  20. Sean Sabourin August 5, 2010 at 1:10 pm #

    These are some great thoughts. Thanks for sharing them.
    Sean Sabourin recently posted..Who’s in the Blogosphere

  21. Sandra August 5, 2010 at 2:23 pm #

    This is so true. I like to visit a blog that I can keep getting something that will help me out. I like to learn about the ever changing things that are happening on the internet. I do not want to be left behind.

    • Jean Sarauer August 5, 2010 at 6:28 pm #

      We’re all going to a blog in hopes of finding something to help us (a laugh, entertainment, connection), so you’ve got lots of company, Sandra.

  22. Aileen August 5, 2010 at 5:55 pm #

    purpose, vision & integrity
    what I love about this post is …although it’s about Mass influence for bloggers, the 3 principles apply to quality living, quality blogging, quality in whatever we do. – and for those who may not pursue mass influence it’s still a strong choice & valid path.

    Aileen recently posted..Survival Tips to Beat the Heat

    • Jean Sarauer August 5, 2010 at 6:29 pm #

      What a great point, Aileen. It all does carry over into other life areas.

  23. Neil August 5, 2010 at 11:25 pm #

    Thanks Jered, Hi Jean,
    Interesting post I agree on all of the points you made, and would add one more.
    Be original, a few months ago when I was first looking around, it was “10 essential pluggins”. Now it’s “Personal Branding”.
    Ok, if your first in and want to share great, but it is hard to comment on blogs, if they’re all the same.
    I know I don’t read them. Be original, share what your doing. It’s much more interesting, for me anyway.



    • Jean Sarauer August 9, 2010 at 9:06 am #

      Hi Neil. I know what you mean about everything sounding the same. I think the key thing is that we can cover the same things, but we have to put our totally unique spin on it so it doesn’t have the same feel as any of the other work out there.
      Jean Sarauer recently posted..What Are You Doing to Yourself

  24. Prince August 7, 2010 at 6:13 pm #

    Good information.

    Moreover, these three simple things are helpful in other facets of life, not just blogging.

    Anytime we have all three, remain true to our own identities and mix with with ironclad drive, success is sure to find us someway, somehow.

    Thanks for the contribution.

    His Royal Badness™

    Prince recently posted..Its Not How Good You Are- Its How Good You Want To Be

    • Jean Sarauer August 9, 2010 at 9:00 am #

      I love how almost everything that creates a successful blog translates over into life as a whole. Now, if only we had plug-ins that would help us make healthy choices!
      Jean Sarauer recently posted..What Are You Doing to Yourself

  25. J.D. Meier August 7, 2010 at 9:43 pm #

    > reflect the wants of your readers
    A little empathy goes a long way to shaping the path.

    It is all about flowing value — to grow your awareness, usage, and sat.
    J.D. Meier recently posted..Day 6 – Friday Reflection – Identify Three Things Going Well and Three Things to Improve

    • Jean Sarauer August 9, 2010 at 9:04 am #

      Empathy is always a good thing. It doesn’t take long to stop and consider what the reader might be thinking when they arrive on our blogs, but it sure does make a big difference in what we create.
      Jean Sarauer recently posted..What Are You Doing to Yourself

  26. August 8, 2010 at 12:46 pm #

    Thank you for a great valuable post. I am trying to develop my new blog into something worthwhile. Sometimes I have a hit, other times I am not so sure.
    Your insight is very helpful to me! recently posted..Stop 22 – Inspiration Station

    • Jean Sarauer August 9, 2010 at 9:03 am #

      Well, we never know exactly what is going to catch on and truly be a hit so we have to keep testing and tweaking. Sounds like you’re headed in the right direction though!
      Jean Sarauer recently posted..What Are You Doing to Yourself

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