A guest post by Andrew Rondeau of We Build Your Blog.
I’ve been looking at a few blogs in my travels around the net lately and have noticed a bit of uniformity among a lot them.
I know it’s hard coming up with original things sometimes, but individuality isn’t just measured in terms of your subject matter. There are a number of ways to retain professionalism yet use your unique personality to engage your readers and customers.
It doesn’t hurt to be yourself when you write.
Having a strong, individual voice throughout your posts makes you stand out from the crowd. There are hundreds of blogs on hundreds of subjects all over the web. By giving yours its own distinctive voice you stand a chance of being one of the elite who gains popularity.
Writing posts in your own style makes a big difference in how readers perceive you and your blog. People know you wrote it; they know what to expect from you and your brand. If you’re passionate about your subject, your readers can see that.
Develop a more conversational style to stand out.
Writing is about striking a happy balance between having a friendly, open style and retaining the professionalism you want to be known for. Personality helps, but don’t let it take over. Try writing as you would speak to make posts sound like they’re really coming from you and not from a textbook. Visitors are ultimately there to hear your thoughts and opinions.
Have a go at reading your posts to yourself out loud to review what you’ve written. Does it sound natural to you? Is it the sort of thing you’d say? Some people have an auditory style of working, which means they find information easier to absorb if they hear it. Reading your work back to yourself to see if it sounds right could make a difference in what you write and support your universal appeal as a blog writer.
Who are you writing for?
Something that may help you write is to imagine who you are actually writing for. Try to picture your intended audience. Are you writing for a corporate reader or perhaps an enthusiast? A business owner or a hobbyist? Your ideal writing style depends on these factors. Putting a bit of your personality in a purely business post will make it stand out, but becoming overly familiar could make you look unprofessional, so be careful with what you say and how you say it.
Striking the Right Balance for Your Readers.
Putting your own voice into your blog doesn’t mean forgetting proper writing conventions. Don’t let your grammar and spelling lapse or the only comments you get may be corrections of the mistakes you’ve made in your post! Using the English language effectively can make all the difference to what you write and the way it’s perceived.
Good communication plays a big role in what we do. Without it, we can’t get our message across successfully. It’s a key element to writing a good blog, and by developing your own communication style and your own voice, your blog will stand out from the crowd.
Then, simply have fun when you write and be confident in what you’re writing about and how you write.
Your turn: How do you give your blog an individual voice?
If you enjoyed this article, you might also enjoy How to Find Your Authentic Blogging Voice.