A guest post by James King of Better Start Blogging
Twitter is a micro-blogging platform that allows users to publish 140-character messages (known as tweets) to other Twitter account holders. For many, Twitter is also a place to gather daily news and learn of events. Even broadcasting companies like the BBC and CNN use Twitter to engage their target audiences.
Regardless of whether you’re part of a multi-billion corporation, like Scott Monty who’s the head of Social Media for Ford Motor Company, or a newbie trying to develop an online presence for a blog, Twitter can be implemented to enhance your online image.
Twitter is the easiest, least time-intensive and most effective social media platform around. Plus you can benefit from using Twitter for only 5 minutes a day. In just three months you can easily develop a strong online presence while feeding your audience the rich information they crave.
How to succeed on Twitter
The key to success with any social media outlet is the mindset of the Twitter user. To be a successful Twitter user and develop a successful following you must provide more quality information than anyone else.
Social media is about sharing. Blogging is about sharing. Relationships are about sharing. Use Twitter to provide answers to peoples’ problems, help them, provide guidance, and share great blog posts. People want value and quality answers.
Twitter is a powerful networking tool
We all want more opportunities in life, right? Twitter is a convenient networking tool that opens doors to opportunities. I’ve met people face-to-face from a simple tweet. Networking is a long-term process, and the more people we know the better. I’m sure you’ve heard the old saying, “It’s not what you know, it’s who you know.” Networking on Twitter could be the start of something beautiful.
5 Powerful Twitter Tips
1. Network with one person a day on Twitter.
Just one person! Over 90 days, that’s 90 people you’ve had contact with.
Have you heard of the six degrees of separation? This theory refers to the concept that everyone is just six steps away from any other person on earth. You never know who else you’ll be introduced to whilst networking. The exciting part of networking with other people is they may know your hero or role model!
2. Retweet great content.
We all want the best from our dealings with people, right? By retweeting the useful content of others, we’re already on the path of building a strong, sharing community. You’ll notice many blogs have a button that displays the number of tweets. When you read a great post, retweet it to your Twitter community to build rapport.
You have 140 characters to share or write a clear and concise message, so use this to constantly create value for your followers–even an inspiring quote is great information to share with your Twitter audience.
3. Use Follow Friday
On Fridays you may see thousands of Twitter messages like this: #followfriday @jeansarauer
Follow Friday is a method of suggesting great people to follow on Twitter. This gives you the chance to follow people based on recommendations from friends and to point out people who you think deserve special attention. Participating in Follow Friday is an easy way to build rapport with other Twitter users.
4. Always show gratitude. A thank you goes a long way.
Gratitude can be shown in many ways including:
- commenting on a great post
- sending the user a direct message
- linking to their blog post
5. Always follow your fans
Twitter is solely about developing relationships with people. If someone wishes to follow you, follow them back. You’re showing gratitude.
Twitter can be a social media addiction if you let it be, so try to spend just 5 minutes a day on it. This is an easy way to promote yourself and others. Focus on delivering quality information, and the rest will certainly follow.
Over to you:
How do you feel about using Twitter? Do you feel it’s worthwhile or are you a social media skeptic?
James King is a web designer and blogger. His blog is Better Start Blogging – Full of useful tips for blogging and marketing.