A guest post by Kiesha Easley of WeBlogBetter.
I was sitting by the river on such a beautiful day – so sunny, it looked like someone had sprinkled glitter on the water’s surface.
A perfect breeze carried the sounds of jazz and the buzz of a pontoon boat as it floated by. I wanted to trade in my limited access to the shore and join the boat party.
A blog is a lot like a boat. It enables you to reach places you couldn’t otherwise. It is a connector. It’s a VIP pass to the hidden parts of the globe – uninhabited islands and cool caverns. A boat allows you to do the impossible – try stepping into a pool of water and see how well you stay afloat.
My blog gives me that kind of access. It allows me to reach the unreachable without ever leaving my home. It gives me direct access to people I wouldn’t be able to meet otherwise.
But, just like a boat, it can sink rather quickly without the proper care.
I’ve seen blogs come, skyrocket rapidly and then disappear even faster. In the year in a half that I’ve been blogging I’ve been hit by bushels of tumble weeds as popular blogs turn into ghost towns over night.
I’ve had my share of times when I question why I bother at all. Times when I’ve run aground and got stuck in the muck of too many bloggers blogging about blogging in the blogosphere.
Those are the times when I have to pull out my little row of creativity and unique personality to help me dislodge myself from the crowd.
Okay, I’ll admit, that might be stretching it, but to keep your blogging boat afloat, sometimes you’ve got to stretch things – stretch your imagination; stretch your brain; and anything else that can get you beyond the limits of the shore.
To keep your blog afloat, you’ve got to do what you do best.
For me, that’s writing in creative and fresh ways. I might not be able to come up with some new and unheard of way to drive massive traffic, but I can create a fun reading experience that inspires others to think in new ways.
Throw unnecessary weight overboard.
If you’ve been blogging about a little bit of everything, stop and start focusing one area. If you’ve been writing blog posts that are long enough to be an ebook, think about ways to break it up into more manageable parts.
Don’t be afraid to get more than your feet wet.
Sometimes you have to get out of the shallows and move into deeper territory. If you haven’t already, try guest posting. There are more benefits than link building – you can build some of the best relationships with some of the best bloggers, simply by guest posting.
So what will you do to keep your blog boat afloat? Where will your blog take you?
Bio: Kiesha is the author of A Step by Step Guide to a Better Blog and blogs at WeBlogBetter. She’s a technical writer, writing instructor, and blog consultant. Connect with her on Twitter and subscribe to her newsletter.