Four Critical Components to Your Blog’s Success

A guest post by Jered Slusher of Mass Influence Leadership.

It seems like nowadays everyone’s got a different blogging philosophy: focus on SEO, focus on creating a list, focus on Twitter, focus on Facebook, success is in the content, success is in productivity, and so on.

Here’s the real truth: A successful blog can be achieved in different ways for different people. What works for one person might not work for me or you and vice-versa.

For example, some blogs don’t use Twitter, yet they’re growing. Some people haven’t written a guest post in their life, yet their traffic is phenomenal. Some people don’t even think about promoting affiliate products, yet they’re turning a profit. The problem is it’s so easy to get caught up with tactics and lose sight of our overall blogging strategy.

There are multiple ways to achieve our blogging goals, but ultimately there are just four critical components that will determine if the blog is a success or the blog fails: Content, Traffic, Guild, and Money. Each component is dependent on the previous components to succeed. Everything else is just a means to an end.

1. Content

Obviously, the goal of our blog is to have killer content that our readers love to read. The key is to give the most value we can in every single piece of content that we release on our blog.

It really doesn’t matter if it’s a list post, a story, entertainment, news, learning about something, an audio, a video, a PDF or whatever.

What matters is that we are delivering what people want to read. Understanding our audience is critical.

Everyone says that content is king, and for good reason. It is. Content is the foundation that holds everything up. The point is that we deliver the best content we can, and however we decide to do that is up to us.

2. Traffic

The next goal we’re looking to achieve is massive amounts of traffic. Like I said before, there are all sorts of different ways we can get traffic: Commenting on other blogs, guest posting, SEO, social media…

It doesn’t matter how we do it, what matters is that we get our killer content in front of people. If we have all of the best posts in the world, and no-one sees them, then we’re hosed.

A great thing to keep in mind is that the more great content that we produce, the more likely our site will be spread by word of mouth. If we’re delivering insanely useful or valuable content, people are going to flip out and be like “Wow! This is awesome, check it out!”

Which leads us to the next level of the pyramid:

3. Guild

I chose the word guild because it sounds cooler than subscribers, members, readers or society (and it fits nicely into my pyramid graphic).

Our guild is the people that have seen our killer content and want more. Basically, our guild is the group of people that are loyal to our blog. They’re signing up for our newsletter, commenting on our posts, re-tweeting, subscribing to RSS feeds, etc.

The critical part of guild building is to develop a relationship with the guild by including them as much as possible. We can do that by giving them more killer content, including them in blog decisions, and engaging them in discussion.

If we create killer content, and we get massive traffic, then we can start to build our guild and develop relationships with people who are interested in what we have to say.

4. Money

At the top of the pyramid is monetization. Many bloggers start out with the idea that they will use the blog to make money, or to compliment their business.

However, I’ve seen time after time that people are not monetizing their blogs to their full potential.

Once we have killer content that’s getting in front of a lot of people, and we have a guild of people who know, like and trust us, it’s time to provide premium products and services to provide more value and deepen our relationship with the guild.

The key to monetization is to provide as much value as possible to the guild. It’s not about being motivated by the prospect that we’re going to be making off with bagfuls of money. No.

The point is to offer or recommend products and services that will improve the quality of our loyal followers’ lives.

That’s what it’s all about: Valuable content getting in front of people that stick around and look to us for more value.

In the end, that’s blogging (and leadership) in a nutshell.

Your Turn: Which of the four critical areas of blogging are you focusing on currently, and how has that component contributed to the success of your blog?

Bio: Jered Slusher is the founder of Mass Influence Leadership, a community of leaders driven to gain control over their future, lead other people, and achieve massive amounts of success. Get your free “Stocking Your Leadership Super-Powers” e-book at http://www.massinfluence.org/free-book

72 Responses to Four Critical Components to Your Blog’s Success

  1. Sufism World September 14, 2010 at 6:53 am #

    Fantastic post and an important one too. The area where I am trying to focus on, is my in sharing my own experiences and trying to get that information into my blog with the same feeling, emotions and energy. I believe this will attract similar kind of people to my blog and people of quality who can contribute. This is my success to be able to share my experiences and to witness others alike.
    Sufism World recently posted..Love – the missing piece

    • Jean Sarauer September 14, 2010 at 9:47 am #

      Excellent focus point. It can be challenging to make our writing as vibrant as our experiences, but that’s the foundation of great blog content. Blogging is more than just supplying information – it’s about infusing that information with our unique personality/outlook.
      Jean Sarauer recently posted..Four Critical Components to Your Blog’s Success

    • Jered September 14, 2010 at 10:12 am #

      I liked your recent post about love on your blog. I really liked your excerpt from George Carlin. His words resonate with me.

      I think you are right on to want to share a piece of yourself, and develop the best content that you can.

      Thanks for your comment.
      Jered recently posted..Leading with an Open Mind

      • Sufism World September 15, 2010 at 9:47 am #

        Jered,

        Thank you for your comment, George Carlin words lifts you every time – its a master piece and does not fail anyone.
        Sufism World recently posted..Love – the missing piece

  2. Leon Aldrich September 14, 2010 at 8:52 am #

    When I saw GUILD in your graphic, I waited for the World of Warcraft horns to sound…

    SUBSCRIBER is right up there with COLLECTIVE, huh?

    How about TRIBE? LIKEMINDS? SYNERGISTS? JEANISTS? VBNITES?

    • Jean Sarauer September 14, 2010 at 9:49 am #

      Leon, I’m currently working on an oath and a secret handshake for all VBN-ites. I’ll let you know when it’s in preview mode :)
      Jean Sarauer recently posted..Four Critical Components to Your Blog’s Success

    • Jered September 14, 2010 at 10:16 am #

      Jeanists! How could I have missed that one? lol

      I think you draw an interesting parallel to World of Warcraft, actually.

      It amazes me how they have been able to capture so many loyal “guild” members that continue to purchase the ongoing service month after month.

      I remember when I was younger spending my nights after school playing Warcraft 2 on Microsoft’s “Zone” network.

      I think that the Warcraft series is an excellent case study in providing excellent content, getting it in front of people, developing relationships with customers, and making money.

      Thanks for the comment, Leon.

  3. Karen September 14, 2010 at 8:52 am #

    Hi Jered and Jean,

    I couldn’t agree more with this statement: “A successful blog can be achieved in different ways for different people. What works for one person might not work for me or you and vice-versa.” You see people all the time trying various methods and running after to follow their guru’s methods and find that it doesn’t work for them. Everyone has strengths and weaknesses, which is why people can be doing the exact same thing and yet yield different results. No one method or even the four in your pyramid will work for everyone. Some people may have a square that works for them, others may have a diamond with the four components. The important thing is to be persistent and not to give up. If one thing isn’t working, try something else that gets you the results you desire.
    Karen recently posted..You Don’t Have To Travel Far To See The World

    • Jean Sarauer September 14, 2010 at 9:54 am #

      Hi Karen. Just yesterday I was reading a post which essentially said, ‘your blog will forever suck if you don’t do things my way.’ Gotta love that :)
      Jean Sarauer recently posted..Four Critical Components to Your Blog’s Success

    • Jered September 14, 2010 at 10:27 am #

      Karen,

      I think you bring up a great point about trying a bunch of different things and getting caught up in the process.

      It’s so easy to see someone who has had success and want to “follow the prophet” so we can see similar success.
      Jered recently posted..Leading with an Open Mind

  4. Ryan Biddulph September 14, 2010 at 8:54 am #

    Hi Jered,

    I like the word “guild”, nice change up.

    I focus more on networking these days. I used to post daily but now I post three to four times per week and devote more time to visiting blogs and leaving thoughtful comments. So far, so good as my traffic is increasing daily.

    Thanks for sharing your insight.

    Ryan Biddulph
    Ryan Biddulph recently posted..Use These 17 Proven Tips to Kill Anxiety on Contact

    • Jean Sarauer September 14, 2010 at 9:56 am #

      Ryan, I think you’ll continue to see good results with your change up in strategy. There’s a lot of power in getting out and connecting with others. Plus, just having your link out there on a lot of blogs will bring you in a steady stream of new readers.
      Jean Sarauer recently posted..Four Critical Components to Your Blog’s Success

    • Jered September 14, 2010 at 10:22 am #

      Hey Ryan,

      It’s amazing the success we can have with comments.

      The great thing about comments is that you’re working all 3 of the first level of the pyramid to achieve your goals.

      1. Comments provide content for people to read.

      2. People like what they read and say “hey, this guy knows his stuff, is cool, etc.” and click through to your site.

      3. You’re developing a relationship with the community that you are commenting in. When they click through to your blog they are more likely to “check you out.”

      Right on.
      Jered recently posted..Leading with an Open Mind

  5. Evelyn September 14, 2010 at 9:25 am #

    Hi Jered,

    This is a very good post!

    These days, I’m trying to focus more on content. I’ve been dibbling and dabbing with monetizing, but I really want to build a readership. I do however, have a page of products I recommend and these products are all products that I use and books I have read.

    I agree with you that different things work for different people. Ultimately we must do what works best for us.

    Thanks for this good read!

    Take care,

    Evelyn
    Evelyn recently posted..Staying on Your Path to Self-Improvement

    • Jean Sarauer September 14, 2010 at 9:59 am #

      Hi Evelyn. Blogging is definitely not a one-size-fits-all sort of deal. I think you’re smart to focus on content building. Your subject is one where people like to poke around and research/explore so it will serve you well to have a strong library of content. As time goes on, I think that will also give you lots of money-making opportunities too (using post excerpts for ebooks, putting more ads on older content, etc.)
      Jean Sarauer recently posted..Four Critical Components to Your Blog’s Success

      • Jered September 14, 2010 at 10:29 am #

        I couldn’t have said it better.

        I really think it’s smart to focus on providing the best content we can.

        If you look at any of the top 100 Technorati blogs, or the blogs that have the most traffic and are making the most money, one thing they all have in common is that they produce quality content on a regular basis.
        Jered recently posted..Leading with an Open Mind

  6. Keith Davis September 14, 2010 at 11:20 am #

    Hi Jered
    Guess I started with content and am now working hard on traffic.
    For most of us the content is easy… because we all blog about things that we have a passion for.
    As for traffic, we soon learn that you have to get out there and support other bloggers if you want them to support you.

    That’s where I am.
    Two down two to go.
    Keith Davis recently posted..Two way traffic

    • Jean Sarauer September 14, 2010 at 12:01 pm #

      You’re doing a great job of getting out and about, Keith. And it really does make a difference. I’m challenged a bit now that the blog is growing because I’m not able to do as much commenting on other blogs as I once did, but that’s part of the process. All this balancing and rebalancing gives me more to write about because we all go through it.
      Jean Sarauer recently posted..Four Critical Components to Your Blog’s Success

      • Jered September 14, 2010 at 4:27 pm #

        Time.

        I think someone said it’s one of our greatest resources… and if they didn’t, they should have.

        Getting traffic through commenting and guest posting takes a lot of patience and diligence.

        The trick is to keep working at it.
        Jered recently posted..Leading with an Open Mind

  7. Alex Yong September 14, 2010 at 11:33 am #

    The meaning of success is too abstract. I’ve seen some blogs which have minimal monetization and have phenomenal traffic and its owners consider them as successful blogs as success is not only confine to materialistic wealth.

    Initially when I started to blog about half a year ago, I made a mistake of focusing on on seo and building traffic. I read a lot of articles on these two subjects till I neglected on my content. I was overwhelmed and got myself confused about seo and traffic building. As you mentioned, what works for one person might not work for another. I failed miserably. Now I’m beginning to focus on my content.

    Your pyramid is presented excellently and right on the point : content should be the base and foundation of a blog. Then follow by traffic building, guild (I like this term) and monetization.

    Thanks for this excellent post which I’ll use as a guide for my blog.
    Alex Yong recently posted..Do You Have Realistic Goals

    • Jean Sarauer September 14, 2010 at 12:09 pm #

      Alex, I’m in total agreement about success being different things to different people. Thanks for sharing your experience about going the traffic building/SEO route. It’s easy to fall into those traps, especially when we’re new.
      Jean Sarauer recently posted..Four Critical Components to Your Blog’s Success

      • Jered September 14, 2010 at 4:31 pm #

        Alex,

        I think you are absolutely right when you say it doesn’t take making money to have a successful blog. It’s all in how we define success.

        Great insight.

  8. Preeti @ Heart and Mind September 14, 2010 at 11:41 am #

    Jered,

    This guest post really spoke to me! There are many ways to achieve success, and success means different to different people.

    I for example not on twitter, while I am not calling my self successful, many are and my blog has continued to grow so far!
    Preeti @ Heart and Mind recently posted..What if you had Golden Touch

    • Jean Sarauer September 14, 2010 at 12:13 pm #

      We sure are on the same wave length, Preeti, because I think I just used the same words in my reply to Alex that you shared here :) Your blog is definitely a success because it’s enjoyed and read by so many people–all because of the authentic content you provide and your warm personality. You’re an original!
      Jean Sarauer recently posted..Four Critical Components to Your Blog’s Success

    • Jered September 14, 2010 at 4:42 pm #

      Preeti,

      Twitter is an amazing resource, but it’s not the make or break element of your blog.

      If you have people that are enjoying your content, and you’re getting traffic, then that’s something to be grateful for.
      Jered recently posted..Leading with an Open Mind

  9. Katie September 14, 2010 at 11:45 am #

    A simmering cup of reality from Jered and Jean. Ahhh, yummy advice to sip on. Blog the way that works for you. I like it. Currently, I’m working on content and traffic but my guild is definitely growing. Thanks for the soothing advice, J-team!
    Katie recently posted..A Simple Guide to Joy Riding

    • Jean Sarauer September 14, 2010 at 12:16 pm #

      Hey, I like the sound of the ‘J-Team.’ :) You’ve got a heck of a guild gathering around you, Katie. You’re doing a great job on your content, and with your awesome new giveaway (Jered, hop over and look at her stellar opt-in graphic!) I predict a flood of traffic is headed your way.
      Jean Sarauer recently posted..Four Critical Components to Your Blog’s Success

    • Jered September 14, 2010 at 4:47 pm #

      Wow. This is really inspiring to see so many people are actually growing their blogs.

      Wow. That is a really cool opt-in graphic, Katie. It blows my blog pyramid out of the water. lol. Sorry I still got Kiesha’s boating metaphor in my mind.

      And, J-Team… I kinda like that.
      Jered recently posted..Leading with an Open Mind

  10. Angela Artemis September 14, 2010 at 12:52 pm #

    Hi Jared,
    Great advice. I love the concept of the pyramid. It really helps to see what what we should be doing. Thank you~
    Angela Artemis recently posted..5 Books to Blow Open Your Intuitive Mind

    • Jered September 14, 2010 at 4:55 pm #

      Thanks Angela! I personally like the simplicity of the pyramid. It’s 4 simple things I can remember. It helps me to add structure to focus on what really matters.
      Jered recently posted..Leading with an Open Mind

      • Jean Sarauer September 14, 2010 at 5:48 pm #

        I was sort of hoping the pyramid would have a layer of chocolate, a layer of naps, a layer of excuses for why things didn’t get done . . . oh wait, those are the critical components of a blogger’s ruin . . . never mind :)
        Jean Sarauer recently posted..Four Critical Components to Your Blog’s Success

        • Jered September 14, 2010 at 8:50 pm #

          lol. You crack me up.

          I might just have to make a “Jean Pyramid.”
          Jered recently posted..Leading with an Open Mind

  11. Srinivas Rao September 14, 2010 at 2:33 pm #

    Jered,

    This is a really solid post and I think you’ve really dissected the whole idea how to blog successfully very well. The thing that I see over and over is people spend a lot of time reading tons of advice and not implementing most of it. In fact when I talk to people tell them to spend a week on each new strategy they are thinking about. I’m going to break down my thoughts on each section you mentioned.

    Content: Producing content is of course the glue that holds everything together. ONe thing people forget is that written content is just one part of the equation. A blog is a multi-format platform where you can post, video, audio, and photos. Content production is something that is challenging, but once you find a groove it becomes fairly second nature.

    Traffic: This is the one I think people really waste way too much time on. Just to be clear I’m not saying it’s not important but people don’t do this efficiently. The thing is that there are multiple traffic strategies, but the effectiveness of each one varies. I’ve ranked them below in order of effectiveness.

    Comments: Let’s face it. Commenting is a really time consuming way to do things, and the result is minimal. I don’t comment for traffic, but I do it to build a relationship with the author of a blog.

    Guest Posting: I like guest posting as a traffic strategy because it’s easy, it’s effective, and there’s really no limit to it. You don’t have to know much beyond what you already know from running your own blog.

    SEO: SEO is fantastic if you know how to do it. I know people say it’s simple, but I think that it’s more challenging than guest posting especially if you don’t know jack about SEO. That being said extremely effective SEO can bring in boatloads of traffic.

    One last thought on traffic: quality over quantity ALWAYS. I’d rather have 100 visitors who love me than 1000’s who stick around for a few seconds. I guess that’s more or less the guild.

    The Money: Finally comes the evil M-word. There are some people who will call you a sell out, but the fact is at some point you have to think about this. I think really what it comes down to is starting to see your blog as a business, not a hobby. Businesses do a few things and bloggers should follow suit:

    1) Do a monthly or quarterly report on your blog: I do this every quarter to show exactly what I did, what the results were, and how I plan to change things. I do this not only to share with my readers, but so I can look back at this and keep adjusting

    2) Make/Sell Products: While some people might be not be quite there yet, this is going be truly fundamental to developing some passive income streams.

    3) Sell Other people’s products: I’m not great at affiliate marketing and I don’t really like it that much, I think multiple income streams are important so I do a small amount of affiliate work.

    4) Sell your skills/knowledge: This is more in a consulting fashion and probably the quickest monetizaiton method. I got my first few clients by posting ads on craigslist for my services.

    Anyways, now that I’m done writing an essay I’ll get back to work :).

    • Jered September 14, 2010 at 5:24 pm #

      Wow. A lot of interesting things to think about Srinivas.

      I really like your suggestion about selling your skills and knowledge. The difficult part is taking the initiative to develop a mini-marketing plan to begin with.

      Thank you for you well thought out comment.
      Jered recently posted..Leading with an Open Mind

    • Jean Sarauer September 14, 2010 at 6:01 pm #

      I think your essay rocks, Srinivas :) I loved hearing your take on things. I’m totally with you on quality of traffic mattering more than quantity. And your idea of a quarterly report is excellent. Even though most bloggers may not wish to share their information, reviewing the blog’s performance (as well as our own!) is just plain good business. I really appreciate you sharing your insight!
      Jean Sarauer recently posted..Four Critical Components to Your Blog’s Success

  12. Kate September 14, 2010 at 4:12 pm #

    Hello,

    I think I am trying to focus on all four areas, but possibly jumping around a little too much…..I think is is a really useful post to give structure to how I spend my time, and ensure I cover all bases:)
    Kate recently posted..Overcoming Fear and Taking Action

    • Jered September 14, 2010 at 5:34 pm #

      Kate,

      I’ve found that so many times it’s easy to get sidetracked and dabble in a little of each (a little twitter, a little facebook) instead of creating a solid plan of attack to build in one area at a time.

      I find things work much better when I set aside scheduled blocks where I work on one section of my blog at a time.

      As a blogger, I wear so many different hats. it’s easy to get sucked in by the variety of choices.
      Jered recently posted..Leading with an Open Mind

    • Jean Sarauer September 14, 2010 at 6:03 pm #

      It’s a challenge, Kate, because we do need to give some measure of attention to all areas–if for no other reason than to know exactly where we’re aiming our blogs. But the pyramid is spot on in terms of how to spend our time and attention overall.
      Jean Sarauer recently posted..Four Critical Components to Your Blog’s Success

  13. Pete Stean September 14, 2010 at 4:54 pm #

    I think you have to be careful about that little symbol at the top of the pyramid, particularly if you’re running a personal blog as I do – pick the wrong monetisation method and you’ll turn off all those loyal ‘guildies’! I’ve got one paid ad on the site at the moment and I’m going to let it sit there for a month or two to see if I get any adverse comments (I’ve not been serving ads previously) – if not I might add one or two more discreet ones. Goodness knows I’d like to see some monetary benefit for all of the effort that I put in – I’m sure we’re all in that particular boat!
    Pete Stean recently posted..Smirnoff Nightlife Exchange Project

    • Jered September 14, 2010 at 5:37 pm #

      I agree that making money with a blog can be a very touchy subject.

      I think that the best plans for making money occur when the thing that makes the money adds tremendous value to the guild.
      Jered recently posted..Leading with an Open Mind

    • Jean Sarauer September 14, 2010 at 6:06 pm #

      I agree with Jered on this (darn it, I was hoping to disagree on something and get into a huge flare up on here!)-Really though, offering quality products is an extra layer of value you provide to readers. But you’re smart to introduce things slowly.
      Jean Sarauer recently posted..Four Critical Components to Your Blog’s Success

  14. Jered September 14, 2010 at 9:25 pm #

    By the way, Jean, thank you for allowing me the opportunity to write posts for “the guild.”

    There are so many smart and kind bloggers that visit VBN and really add to the community here.

    *bows down*

    Thank you.
    Jered recently posted..Leading with an Open Mind

  15. Devesh September 14, 2010 at 9:37 pm #

    Hey Jered,

    Really great Post. Very Solid points.

    I’m currently focusing on 2 things.

    1) Traffic – I’m doing guest posting, Forum Posting, blog commenting to get targeted traffic and links. And i’ve also started working my seo.
    I think guest posting is the most easiest and effective way to get targeted traffic.
    I’ve done 5-6 guest posts so far and i’m really happy with the results.

    2) List Building – It is something that no blogger should. My biggest mistake was not building list from beginning.

    Anyways, Thanks for sharing this awesome Post Jered.

    Keep up the awesome work.
    Devesh recently posted..7 Sure-Fire Ways to Put Your Blog on Fire

    • Jered September 15, 2010 at 3:09 pm #

      Devesh,

      Thank you for your kind words.

      I think traffic is something that all bloggers wish there was just a big red button they could push, and get all the best traffic in the world.

      Finding traffic from a variety of sources follows the same logic as “don’t put all your eggs in one basket.”

      Thanks for your insight.
      Jered recently posted..Leading with an Open Mind

    • Jean Sarauer September 16, 2010 at 11:23 am #

      Glad you’re getting good results with your guest posts! You’re a hard working guy and I wish you every success.

  16. James King September 15, 2010 at 6:21 am #

    Excellent philosophy.

    In comparison to Abraham Maslow’s hierarchy of needs, money and survival are usually at the bottom. However, in this case you find that money is located at the top of the period.

    Just like any other business you need to market first.

    • Jered September 15, 2010 at 3:12 pm #

      I think one of the coolest things about the pyramid is that we can hop up and down the different levels, depending on what our main focus is at the time.

      Thanks for your comment, James.
      Jered recently posted..Leading with an Open Mind

    • Jean Sarauer September 16, 2010 at 11:24 am #

      Interesting to look at this in light of the hierarchy of needs. In our case, content is really key to our survival.
      Jean Sarauer recently posted..Four Critical Components to Your Blog’s Success

  17. John Sherry September 15, 2010 at 7:41 am #

    Solid stuff Jered and all very well thought out and I like the guild approach. I would add one thing and that is ‘Contribution’. Blogs where the writer contributes to helping others improve their lives, be entertained or solve problems will get a greater following. Helping out is always an appreciated skill. Plus there is also contributing to other blogs in the form of guest posts (like yours!) and comments thus adding to the greater blog community. Such people/blogs will thus get out as much as they put in and be viewed as something not to miss.
    John Sherry recently posted..Go On Have A Go

    • Jered September 15, 2010 at 3:17 pm #

      Right on, John.

      I think your suggestions of helping out and contributing would fall under guild building.

      Guild building is all about connecting with people, providing them value, and developing relationships.

      I think guest posting and commenting are so effective because they both serve as traffic generation and guild building.

      Great ideas.
      Jered recently posted..Leading with an Open Mind

    • Jean Sarauer September 16, 2010 at 11:26 am #

      The strongest guilds are those where there’s a sense of contribution and collaboration, and really kindness/contribution draw tons of traffic too. Hmm, what smart blogger wrote a post called, How to Grow Your Blog With Kindness. Hey, that was me :)
      Jean Sarauer recently posted..Four Critical Components to Your Blog’s Success

  18. Tess Bold Life September 15, 2010 at 7:28 pm #

    Hi Jared,
    This is a fresh look on some old ideas. I like “guild.”
    My first year I focused on content and knowing my readers. This year it’s traffic. I’ll be turning two on Halloween. I guess I better get to planning to step up to the next level soon.

    Jean,
    Thanks for your info on the photos. I think you just gave my blog a shot in the arm;)
    Tess Bold Life recently posted..The Art &amp Craft of Saying ‘No’

  19. Suzy September 16, 2010 at 12:04 am #

    I do not fully know how to monetize my sites. I have learned so much in the past few months but, I have not learned this, yet. I guess I am looking for, too much, too fast. I will keep tweeking and reading for more information. Your site is helping alot.

    • Jean Sarauer September 16, 2010 at 11:29 am #

      Hi Suzy. One step at a time, slow and steady, is a good way to go and grow. I think everything, including the right way for you to monetize, will become clearer as you keep moving forward.
      Jean Sarauer recently posted..Four Critical Components to Your Blog’s Success

  20. TheInfoPreneur September 16, 2010 at 8:42 am #

    Jered,
    You are right on point with your four points…though I didn’t know what part GUILD represented by looking at your picture. After reading further…I liked how you put a unique spin on it.

    Monetization is ultimately what you need to focus on. No money, no drive to continue blogging, in my opinion.
    Not saying traffic, and the guild don’t count…they absolutely do. But if you can’t eventually create a paycheck from your blog, it just leads to discouragement.

    Brandon
    TheInfoPreneur recently posted..CPA Instruments Review – A REAL Review

    • Jean Sarauer September 16, 2010 at 11:32 am #

      I hear you Brandon, but some folks aren’t super-motivated by money. I’m one of them. My husband’s job pays the bills and provides our insurance so my blogging goals look different than many peoples. I have a strong (HUGELY STRONG) desire to create something of value that will make the blogging journey easier and more enjoyable for others. So, my drive comes from a desire to create and connect. That said, I enjoy money and welcome it :)
      Jean Sarauer recently posted..Four Critical Components to Your Blog’s Success

  21. Henway September 16, 2010 at 9:59 am #

    I think content is obviously the most important part, as it drives everything else. Without content, you won’t get traffic (or keep it), and you won’t be able to monetize very well if you aren’t getting loyal visitors.

    Right now, I’m focusing on building relationships with other bloggers through guest blog posting, and conversing thru Twitter. It’s the best return in investment.. because guest blog posting gets your blog out in the blogosphere, helps with SEO, and builds traffic.
    Henway recently posted..My Review Of Colonix

  22. Henway September 16, 2010 at 9:59 am #

    I think content is obviously the most important part, as it drives everything else. Without content, you won’t get traffic (or keep it), and you won’t be able to monetize very well if you aren’t getting loyal visitors.

    Right now, I’m focusing on building relationships with other bloggers through guest blog posting, and conversing thru Twitter. It’s the best return in investment.. because guest blog posting gets your blog out in the blogosphere, helps with SEO, and builds traffic.
    Henway recently posted..My Review Of Colonix

  23. Aileen September 16, 2010 at 12:39 pm #

    You give some great points to keep in mind!
    “A successful blog can be achieved in different ways for different people. What works for one person might not work for me or you and vice-versa.”
    “The problem is it’s so easy to get caught up with tactics and lose sight of our overall blogging strategy.”
    It easy to get overwhelmed and try so many things that no real strategy occurs. Your pyramid gives a clear illustration of what to focus on.
    Aileen recently posted..Dare to be Awkward!

    • Jean Sarauer September 16, 2010 at 12:57 pm #

      All the different options of how to do things were overwhelming to me at first. I felt like I needed to do them all or my blog would croak. Actually, trying to do everything almost made me croak :)
      Jean Sarauer recently posted..Four Critical Components to Your Blog’s Success

  24. Dave Lucas September 16, 2010 at 12:40 pm #

    The rules are changing! SEO and PageRank were the king and queen of blogging prestige (and traffic) since Technorati was dethroned around 2005, when t-rati made the huge mistake of defining MySpace pages as blogs!
    But now, all bets are off! I explain below, and would like your feedback!

    • Jean Sarauer September 16, 2010 at 12:59 pm #

      Well, what the heck is this comment system doing to your links? I’ll go see if anything ended up in the spam bin–otherwise, you’ve left us good instructions for finding the info. thanks!
      Jean Sarauer recently posted..Four Critical Components to Your Blog’s Success

  25. Dave Lucas September 16, 2010 at 12:42 pm #

    Here’s the link (click on my name above)!

  26. Dave Lucas September 16, 2010 at 12:45 pm #

    Well, you’ll just have to hunt for the post on my blog, entitled ” The Blogosphere Stops Here! Better Blogging For Bloggers NOT!”

  27. Dia September 16, 2010 at 8:52 pm #

    Hi Jered and Jean,

    I agree with you that those 4 components are crucial for any blog to succeed. I think getting massive traffic is the hardest of all. Thanks for sharing
    Dia recently posted..Stop Procrastinating

  28. Harriet September 17, 2010 at 4:11 am #

    This was really interesting (as are all of your blog posts!) thanks for sharing!
    Harriet recently posted..Sell Your Mobile

Trackbacks/Pingbacks

  1. Why and How to do a Quarterly Report for Your Blog | Virgin Blogger Notes - September 29, 2010

    […] through the archives and writing essays in the comments of a couple of posts. When I looked at the 4 critical components to a blog’s success and my ridiculously long response about some of the things that have helped the growth of my blog, […]

Powered by WordPress. Designed by Woo Themes