There sure are a lot of bloggers in a hurry these days. Skyrocketing here. Ramping up there. Just watching all that frenzied activity makes me want to lie down for a nap.
The truth is, some bloggers are built for speed, while other bloggers–such as yours truly–chug along in the slow lane, posting 1-2 times a week, writing guest posts at a snail’s pace, and taking forever-and-a-day to create subscriber incentives or get a professional blog design.
If you’re more of a tortoise than a hare when it comes to your blogging speed, it’s easy to feel you’re somehow ‘less than’ your speedy colleagues or even slip into comparathon mode. After all, getting high traffic volumes or lots of subscribers in a short period of time is what we should aim for, right?
Well, not necessarily.
The Internet highway is littered with blogs that flared up quickly and fizzled out fast. Maybe the blogger walked away when high traffic numbers didn’t convert to high sales on their first product launch. Or perhaps the blog grew faster than the blogger’s ability to keep up with the demands that come with growth. While there’s no way of knowing that the blogs would still be going strong if the bloggers had the seasoning that comes with slow growth, a person can’t help but wonder.
Granted, my thinking is skewed because of my personal preference for blogging at a slow and steady pace and my belief that slow growth is the healthiest growth. Roots that grow deep over time have a way of keeping a blogger grounded when the winds of adversity threaten to huff and puff and blow their blog down.
If you’re a slow-lane blogger, hold your head high, and embrace your pace! Here are three tips for making the most of your travel time:
- Lay an unshakable foundation. Rather than trying to mirror another blogger’s energetic posting routine, build a strong content library by taking your time and writing top-notch, evergreen posts. Not only will this type of post be valuable to readers for years to come, but the quality content you create can be recycled for ebooks and other products down the line.
- Build solid relationships. One of the greatest benefits of tortoise-paced blogging is that slow-lane friendships tend to be short on competition and long on encouragement and support. Stay open to creative ways to boost each other with a minimal time investment such as exchanging posts on each other’s blogs.
- Keep your balance. If you continue to add great content and use minimal promotional methods like posting your article links on Twitter, your blog traffic and subscriber counts will gradually increase. And as fast-lane bloggers often learn the hard way, the demands on your time will also increase. Take advantage of your slower blogging speed and rebalance your time and activities regularly so you can enjoy a rich,full life as your blog grows.
No matter what blogging lane you prefer, it’s my hope you’ll travel at a pace that’s comfortable and healthy for both you and your blog. And, if circumstances change and you want to speed up or slow down, just put on your blinker and change lanes.
After all, there’s plenty of road here for all of us!
Your Turn: Are you a fast-lane blogger, a slow-lane blogger, or a lane-changer?
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