How to Drive Your Blog to Success in the Slow Lane

There sure are a lot of bloggers in a hurry these days. Skyrocketing here. Ramping up there. Just watching all that frenzied activity makes me want to lie down for a nap.

The truth is, some bloggers are built for speed, while other bloggers–such as yours truly–chug along in the slow lane, posting 1-2 times a week, writing guest posts at a snail’s pace, and taking forever-and-a-day to create subscriber incentives or get a professional blog design.

If you’re more of a tortoise than a hare when it comes to your blogging speed, it’s easy to feel you’re somehow ‘less than’ your speedy colleagues or even slip into comparathon mode. After all, getting high traffic volumes or lots of subscribers in a short period of time is what we should aim for, right?

Well, not necessarily.

The Internet highway is littered with blogs that flared up quickly and fizzled out fast. Maybe the blogger walked away when high traffic numbers didn’t convert to high sales on their first product launch. Or perhaps the blog grew faster than the blogger’s ability to keep up with the demands that come with growth.  While there’s no way of knowing that the blogs would still be going strong if the bloggers had the seasoning that comes with slow growth, a person can’t help but wonder.

Granted, my thinking is skewed because of my personal preference for blogging at a slow and steady pace and my belief that slow growth is the healthiest growth. Roots that grow deep over time have a way of keeping a blogger grounded when the winds of adversity threaten to huff and puff and blow their blog down.

If you’re a slow-lane blogger, hold your head high, and embrace your pace! Here are three tips for making the most of your travel time:

  1. Lay an unshakable foundation. Rather than trying to mirror another blogger’s energetic posting routine, build a strong content library by taking your time and writing top-notch, evergreen posts. Not only will this type of post be valuable to readers for years to come, but the quality content you create can be recycled for ebooks and other products down the line.
  2. Build solid relationships. One of the greatest benefits of tortoise-paced blogging is that slow-lane friendships tend to be short on competition and long on encouragement and support. Stay open to creative ways to boost each other with a minimal time investment such as exchanging posts on each other’s blogs.
  3. Keep your balance. If you continue to add great content and use minimal promotional methods like posting your article links on Twitter, your blog traffic and subscriber counts will gradually increase. And as fast-lane bloggers often learn the hard way, the demands on your time will also increase. Take advantage of your slower blogging speed and rebalance your time and activities regularly so you can enjoy a rich,full life as your blog grows.

No matter what blogging lane you prefer, it’s my hope you’ll travel at a pace that’s comfortable and healthy for both you and your blog. And, if circumstances change and you want to speed up or slow down, just put on your blinker and change lanes.

After all, there’s plenty of road here for all of us!

Your Turn: Are you a fast-lane blogger, a slow-lane blogger, or a lane-changer?

If you liked this post, you might also like How to Avoid Blogging Plateaus and Grow Your Blog Infinitely.

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108 Responses to How to Drive Your Blog to Success in the Slow Lane

  1. rob white September 17, 2010 at 7:15 am #

    Hi Jean,
    I love this… I think I’m in the slow lane because I don’t know HOW to get in the fast lane :). I love your principles… I think I unwittingly fell in line with them. I take great pride in laying a solid foundation because I plan on sticking around for a long time.

    • Jean Sarauer September 17, 2010 at 10:35 am #

      Rob, I’m happy to be traveling in the slow lane with you. You’re laying down a rock-solid foundation with your content. This is one reader who really appreciates that!

  2. Kiesha @ WeBlogBetter September 17, 2010 at 7:17 am #

    Hi Jean,
    I’d have to say that I’m in the slow lane – I don’t feel as if I need to get anywhere fast, I just want to get there… alive. Going to fast can end in a crash that could’ve otherwise been avoided. It might take me longer to get where I’m going, but I can live with that. :)
    Kiesha @ WeBlogBetter recently posted..WeBlogBetter’s Birthday Celebration Cash Give-away!!

    • Jean Sarauer September 17, 2010 at 10:37 am #

      Getting there alive is a good goal, Kiesha :) But you’re right that speeding too fast can be dangerous–it can lead us to the end of our blogs, our health, and our sanity.

  3. Tess Bold Life September 17, 2010 at 8:05 am #

    Hi Jean,
    After nearly two years my blog is finally picking up speed. Most importantly I’ve made life changing friends. I had no idea how blogging would effect my life. It’s changed my view about the world and wonderful people living in it. Thanks for being a part of it. Tess
    Tess Bold Life recently posted..The Art &amp Craft of Saying ‘No’

    • Jean Sarauer September 17, 2010 at 10:39 am #

      You’re an inspiration to me, Tess. Your blog (and your life!) are shining examples of the beauty of going at a slower pace.

  4. Shirls September 17, 2010 at 8:23 am #

    Hey Jean, I’m still practicing for my licence and not yet out of the parking lot. But thanks to your encouragement, I’ve started although the pieces are firmly in draft in Windows LiveWriter.

    • Jean Sarauer September 17, 2010 at 10:40 am #

      Congrats on reaching the LiveWriter stage, Shirl! Every forward motion is worthy of celebration. Just keep having fun and enjoying the view :)

  5. Linda September 17, 2010 at 8:34 am #

    Hi Jean-

    Haven’t finished Driver’s Ed, and that’s fine with me. I’m busy observing the rules of the road, and focusing on safety-for now. Well, mostly safe :)

    Nice post!

    • Jean Sarauer September 17, 2010 at 10:42 am #

      Hi Linda. I’ve crashed a few times even at my slower pace, but at least you can walk away from a slow-speed crash. Take your time and pull out on the road whenever you feel ready. We can travel together!

  6. Walter September 17, 2010 at 8:51 am #

    An old mantra says that success takes time. Quality does not come by being rush but with the slow tempering of time. I count myself in the slow-lane because I treasure quality over quantity. Though I may not please the mechanics Google, my work is for the flesh and bones. :-)
    Walter recently posted..What do you think makes a person powerful

    • Jean Sarauer September 17, 2010 at 10:43 am #

      Google doesn’t think so much of me either, Walter :) That’s okay though. I’m totally with you on the quality being more important than quantity!

  7. Meg September 17, 2010 at 9:24 am #

    I’m a slow-laner that takes the fast lane when necessary, so that makes me a lane-changer, I guess. If I had less pressing financial concerns, I would sloooooooooooooowly drive and pull off to take pictures, etc. Definitely a lot of Sunday Driver and Scenic Route in me, not much of a commuter. Now I’m hitting the metaphorical potholes, so better take the exit and get some more coffee ;D
    Meg recently posted..Cooking up the Cooking eBook- an Update

    • Jean Sarauer September 17, 2010 at 10:44 am #

      I’ve met a few of those potholes myself, Meg. I do switch lanes now and again too when I have a chunk of free time or a big deadline is on my bumper, but I love going at a more relaxed pace.

  8. Paul Novak September 17, 2010 at 10:07 am #

    Very nicely put. What you describe is the best method for establishing a strong blog. There is nothing that will do more for building your authority and ranking than time, consistency, and content.

    You can get there a little faster through heavy promotion and rapid paced posting, but then you have to balance quality and avoid shortchanging your content and thus your audience.

    A slow steady pace with good content will eventually build you to a solid position and keep you there more reliably than anything else. Much of what you see in the blogosphere is copycat antics and metoo’s who see great blogs and lots of traffic and completely fail to realize that those were built, piece by piece, bit by bit, over a long period of time.

    Consider this.
    Google will not even give true ranking till a domain has matured.

    High ranking and SERP results gained in a short time period through intense marketing and link building get you to the top fast, but without the authority built by maturity, will fade away almost overnight as soon as you stop your efforts.

    Just plug away, stay consistent, and work on the quality of your content. That’s the best recipe.

    • Jean Sarauer September 17, 2010 at 10:46 am #

      Hi Paul. When I first started blogging I really did expect I’d be a more prolific poster, but it just wasn’t fun for me to push myself. And fun matters a lot to me! It’s been an eye opener for me to hear the stories behind the big blogs and see how much time and effort have gone into them. Like you said, it’s been piece by piece. Thank you for your insightful comment!

  9. Adrienne September 17, 2010 at 10:17 am #

    Hi Jean, this is very encouraging! When I first decided I wanted to start my own blog, I had no idea what I was getting myself into. In fact, I hadn’t really read many other blogs before getting started, I just kinda dove in head first. Once I realized all the incredible things that can be done with a blog, I felt like I had to speed along to catch up. After a couple of weeks I realized I didn’t “have” to do anything. I work full time and attend grad school part time…this is supposed to be my something fun on the side. Maybe someday it can be more than that, but for now, I realized I need to settle for the slow lane. The fast lane will still be there if and when I’m ready. If your wonderful blog is the result of taking the slow lane, then I’m perfectly fine with that. :-)
    Adrienne recently posted..The Seventh Principle- Be Open to Possibilities

    • Jean Sarauer September 17, 2010 at 10:49 am #

      Adrienne, I can so relate to having ‘no idea what I was getting myself into’ with blogging. And now I’m glad because I would have been scared off and missed out on so many good things. I’m so glad to hear that you have really claimed blogging to be your ‘something fun.’ I love the sound of that.

  10. Ryan Biddulph September 17, 2010 at 10:23 am #

    Hi Jean,

    This is money advice. I like this quote:

    “Roots that grow deep over time have a way of keeping a blogger grounded when the winds of adversity threaten to huff and puff and blow their blog down.”

    I’ve switched lanes a few times. Now I take the slow and steady approach. I write a post every 2-3 days, network extensively and think in terms of a yearly/permanent time frame instead of day.

    Thanks for sharing your wisdom. See you in the Slow Lane 😉

    Ryan Biddulph
    Ryan Biddulph recently posted..7 Dingbat Network Marketing Mistakes Which I Made

    • Jean Sarauer September 17, 2010 at 10:54 am #

      I have the long-term picture in my mind too, Ryan, and that’s really helped me be comfortable with my slower pace. The road leads to the same place no matter how fast we travel!

  11. Katie September 17, 2010 at 10:35 am #

    Jean, I guess I’m a bit of both. I ramp up to full speed sometimes when I really need to focus or when I’m super excited about a post or project, but I also try to balance my life and not be on my computer day and night – so I’ve learned to slow down, relax about progress and move steadily and purposefully towards my next post, or next idea. This is when I’m most effective. I’m learning to ease my foot off the gas pedal and enjoy the “sites” along the way. Thanks for your constant inspiration.
    Katie recently posted..Do You Have a Chair of Your Own

    • Jean Sarauer September 17, 2010 at 10:57 am #

      Hi Katie. I think you’re an expert lane changer. Glad to hear you’re enjoying the ‘sites.’:) Love that!

  12. Alex@nichesitemarketing September 17, 2010 at 10:47 am #

    Great post Jean, and I think what it touches on is something that plagues all of us – and that is the deadly comparison game.

    I think if you lay a solid foundation, both with your blog and your relationships then you definitely put yourself into cruise control – slow lane or fast.

    How are you anyway? my pop up not making you too ill? You still love me right :)
    Alex@nichesitemarketing recently posted..4 Essential Blogging Tools to make life easy

    • Jean Sarauer September 17, 2010 at 10:58 am #

      I’ve been in one too many comparathons–what a waste of time!

      I did need to wear an eye patch after being assaulted by your PopUp, but I’m fine now. I’ll always love you, Alex, PopUp or not :)

  13. Karen September 17, 2010 at 11:40 am #

    I love this post. And I love Rob’s comment. I don’t think I’ve got any idea how to get into the fast lane either!

    Also the fast lane scares me. I am already quite overwhelmed with the comments, emails and messages I get. I enjoy connecting with everyone but I want to be able to do that properly and if it was a lot busier I wouldn’t be able to.

    And I really enjoy writing. I want to be able to carry on investing the right amount of time in producing good quality posts. (Assuming they are already!)

    Anyway, who needs to hear from me daily. I’m just not that interesting…;-)
    Karen recently posted..Desperately seeking Kudos

    • Jean Sarauer September 17, 2010 at 11:47 am #

      Karen, I know just what you mean about feeling presently overwhelmed with your comments, messages, etc. This is something that it takes time to adjust to and figure out how to manage. How a person can do that when they’re speeding down the blogging road at 200 mph is beyond me!

  14. Will September 17, 2010 at 11:41 am #

    Hi Jean,

    Some very nice pieces of advice for those in the slow lane – and I like Alex’s comment about the deadly comparison game.

    I think whichever blogging lane you’re in the most important thing is to enjoy the ride … and if you can’t do that then maybe it’s best to park up, get out of the blogging car and enjoy a non-blogging time somewhere else,

    As you say “a pace that’s comfortable and healthy for both you and your blog” is the best way to travel the blogging highway


    Will recently posted..Noaspa News – 08092010

    • Jean Sarauer September 17, 2010 at 11:48 am #

      Hi Will. It’s all about enjoying the ride! I’ve had to remind myself of that a few times. Thanks for pulling over to comment :)

  15. Angela Artemis September 17, 2010 at 11:48 am #

    Jean, I actually left this exact comment on one of Katie’s posts a few weeks back – calling myself the turtle though! I cannot go any faster – 2 posts a week is a lot for me. I feel sometimes I’m stretched as thin as pastry dough that’s about to crack! To write really well I need time to ruminate and contemplate – which is hard to come by. I often feel my posts are rushed and not as good as they could be. Slow and steady – will be the way I win my race.

    Thanks so much for reading my mind again. Are you sure you’re not a psychic? lol!
    Angela Artemis recently posted..You Become What You Think About

    • Jean Sarauer September 17, 2010 at 11:51 am #

      Hi Angela aka ‘the turtle blogger.’ Have you ever seen Mary’s Tortoise and Hare video in the A-List content section? It’s stellar! I’m a slow writer too. I can draft quickly but I love to take my time with revisions and do that ruminating and contemplating you speak of. Why give up that pleasure? I’m not psychic but have been asked about being psych-o before :)

  16. {Grow With} Stacy September 17, 2010 at 12:40 pm #

    I really enjoyed this post.

    I really don’t think that there is one answer for all bloggers, everyone needs to decide for themselves what is going to work for them.

    Personally for me I am not up to the task of daily blog posts. I run a full time home business, I have a family, and I am pregnant. I am happy with 2-3 posts per week and I am active commenting on other blogs and responding to the comments left on my blog.

    I want to remain balanced in all areas of my life and if I overdo one area the rest will get neglected.
    {Grow With} Stacy recently posted..How to Create Affirmations for Success!

    • Jean Sarauer September 17, 2010 at 1:28 pm #

      I totally agree that there is no one right size or speed for bloggers. You are doing an amazing job to be able to post as often as you do with your present life circumstances. Good for you for making balance a priority!

  17. Evelyn September 17, 2010 at 12:41 pm #

    Hey Jean,
    Great post, I love it!

    I’m a slow lane blogger. I believe that “slow and steady wins the race.” But there are some bloggers that are fast lane bloggers and that’s okay. I’m learning to do what works best for me and if it means going slowly then that’s what I’ll do. 😉

    I totally agree with you about building a library of articles that will stand the test of time. I always ask myself with each post, will this help someone?

    Thanks for such a wonderful and timely post!

    Have a great weekend!


    P.S. I love your writing style. It truly is a breath of fresh air. :)
    Evelyn recently posted..To Guest Post- or Not to Guest Post- That is the Question

    • Jean Sarauer September 17, 2010 at 1:31 pm #

      It takes a bit of courage sometimes to go at our own pace, especially for slow-lane types. I’m glad you’re committed to blogging in the way that works for you. There’s power in that. Hope you have a great weekend too!

  18. caren gittleman September 17, 2010 at 1:11 pm #

    Not only did I like this post I LOVED IT!!
    Wow were you peering into my head, reading my thoughts?
    I try not to compare what the bigger and better “boys” er “blogs” are doing but it is only human nature to do so.
    I am more of a “slow lane” blogger…..I tell myself that “slow and steady wins the race”…there is so much I need to do (but I am proud I have come a looong way since I first started my blog almost a year ago)
    Thanks for the encouragement that your post today brought to me!
    caren gittleman recently posted..Be The Change! Adopt-A-Less-Adoptable Pet Week- Sponsored By Petfinder- Is Sept 19th-25th

    • Jean Sarauer September 17, 2010 at 1:33 pm #

      Hi Caren. I think we all have those voices in our heads that tell us we should speed up, and in my case, those voices come from reading too many blog posts that tell me exactly that! What a breath of fresh air to hear you give credit to yourself for how far you’ve come in a year. We all need to do that more often!

  19. Srinivas Rao September 17, 2010 at 1:43 pm #


    I would say I’m in the slow lane despite a high volume of content production. It took me quite some time to break the 1000 subscriber mark and people who started their blogs after me accomplished that goal sooner. But one of the things that stood out to me when I interviewed Robb Sutton was the idea that “fast rises are often followed by fast falls.” After I heard that I never really worried too much about how fast I was growing. The last month has been really interesting for me because my growth has accelerated a bit and I’m seeing some really amazing things happening. I’m getting included in lots of lists, asking to be interviewed, and more important than anything else building lots of new relationships. I think that slower growth and a foundation based on relationships is where the answer lies in terms of blogging success.

    • caren gittleman September 17, 2010 at 1:47 pm #

      “1000 subscribers???” OMG! I would DIE if I ever reached that many! I am all excited because I have 84 lol….so much for THAT!! lol!
      caren gittleman recently posted..Be The Change! Adopt-A-Less-Adoptable Pet Week- Sponsored By Petfinder- Is Sept 19th-25th

      • Srinivas Rao September 17, 2010 at 3:06 pm #


        Just so you know it took me a year and a half to actually get there, and it’s funny because I set that goal in q1 and q2 and didn’t reach it. Here’s links to my q1 and q2 reports on how I actually caused the growth. The Q3 one I’ll release at the end of this month or First week of october

        People have actually said these are some of my most helpful posts since i outline in explicit detail what I do. So my advice to you is set the goal and do what you can today, and don’t worry about the future too much. You control the future by focusing on the only thing you’re really in control of, what you are doing today.

        • Jean Sarauer September 17, 2010 at 5:50 pm #

          These posts are awesome. I love how you set goals, yet if the end result isn’t what you planned on you can still celebrate your overall progress. With a mindset like that, you’ll always be a success!

    • Jean Sarauer September 17, 2010 at 2:00 pm #

      I’m with you on developing that foundation built on relationships, Srinivas. It takes time to grow authentic relationships but there’s deep fulfillment and joy to be found in those friendships. Not to mention, our relationships are powerhouses for growth. And speaking of growth, congratulations on yours!

  20. Andrea DeBell - britetalk September 17, 2010 at 1:46 pm #

    Hi Jean! Thanks for this refreshing post. I’ve been cautiously driving on the slow lane. I have to admit that I’ve been considering changing lanes lately. The time demand that may come with a faster lane scares me a bit. :) For now, I’ll continue driving with abandon. We’ll see where the wind takes me.

    Loving blessings!
    Andrea DeBell – britetalk recently posted..Are We All Connected Take a Fool Proof Test

    • Jean Sarauer September 17, 2010 at 2:01 pm #

      Hi Andrea. There’s no harm in pulling out into that fast lane and seeing how it feels. I do that once in awhile although I’m not one to stay there long :) Wishing you a joyful ride!

  21. Arvind Devalia September 17, 2010 at 1:54 pm #

    Jean, I have been in the slow lane for a while, building up momentum and now I am gathering speed, slowly but surely:-)

    Laying down the foundations has been key for me, but the most important is creating supportive friendships with other bloggers. Otherwise, why bother?!

    And thanks Jean for your support and encouragement.
    Arvind Devalia recently posted..Clear a Heavy Head in 10 Minutes- Get a Haircut

    • Jean Sarauer September 17, 2010 at 2:03 pm #

      Hmmm, wonder what kind of car you’re driving Arvind? :) It’s my privilege to be your friend!

  22. Bob@retirementlover September 17, 2010 at 5:47 pm #

    I’ve been blogging for just over 3 months. When I first started I was overwhelmed by all the hints and “secrets” that others blogs wanted to tell me about. I plunged in to the deep end of the pool and tried to sign up for every offer and read everything available.

    A few weeks ago I realized that is silly. I love to write and interact with others but I’m not tying to make a living at this. I don’t need to be super-blogger. I have had a few guest posts on one of the larger blogs and that has been fun. But, I want to stay in the slow, steady lane.

    I’m glad your post makes it clear that is OK !
    Bob@retirementlover recently posted..Living a Simpler Life – 9 Places to Start

  23. Sandra Lee September 17, 2010 at 5:48 pm #

    This really needed to be said! Thanks you. From a tortoise. :)
    Sandra Lee recently posted..Change- the environmental crisis- and the average Joe and Jill

  24. Jake LaCaze September 17, 2010 at 6:34 pm #

    In the blogging world, I’m the guy who got the ticket for going way slower than the MINIMUM speed limit. :)
    Jake LaCaze recently posted..Should All Customers Be Treated Equally

  25. Sue Mitchell September 17, 2010 at 6:51 pm #

    Thanks for the validation on this. So many bloggers and marketers assume that we all have nothing else going on in our lives and that we’re hell-bent on making six figures within 2 weeks. :)

    I love what you said about establishing a great foundation of quality content. I have unsubscribed from several blogs because their posts show up every day or so, and the consistent quality just isn’t there.

    There’s a parallel phenomenon where people think you have to have thousands of Twitter followers ASAP. I like growing my following slowly so that I can have some standards about who I’m interacting with and then build a real relationship with them over time.

    • Jean Sarauer September 17, 2010 at 7:36 pm #

      I need to change my Twitter settings, as I ended up putting things on auto follow. Holy spam! I think we should take at least 2.5 weeks to make those six figures :) Hope you have a great weekend, Sue.
      Jean Sarauer recently posted..How to Drive Your Blog to Success in the Slow Lane

  26. Preeti @ Heart and Mind September 17, 2010 at 7:33 pm #


    I am slowest blogger I know with very laid back approach to part time blogging that I do. I actually rank for “slow blogger zengirl”, on Google #1 and #2! I am kind of proud of it!

    Slow, fast blogger it is a personal choice, I love Trent from Simple dollar, and he write 2 posts each day, I think it quality content is there and I am learning something from him always. I like all bloggers and read them all! equal oppurtunity blogger that I am ! :-)
    Preeti @ Heart and Mind recently posted..Top 10 reasons why I am not on Twitter

  27. Charlie September 17, 2010 at 7:39 pm #

    I have found that it is not speed that gets you places on the internet. You have to work a little on it each day and then several years down the road, all of the sudden, you see your hard work, working for you. I love this business.

  28. Aileen September 17, 2010 at 8:11 pm #

    I love this celebration of the tortoise!!!!!!!!! When I tried to run as a blogger I fell – then I got up and started walking. There are times I’d love to hit my stride in a good run and perhaps one day I will when my blogger body gets strong….. but maybe slow is the just the right pace for blogging and speed can be left to other things like speed cleaning and speed grocery shopping.

    Thank you for encouraging slow blogging!!! ahhhhhhhh
    Aileen recently posted..Dare to be Awkward!

    • Jean Sarauer September 20, 2010 at 8:06 am #

      Hi Aileen. I don’t think I’ll ever get too far as a speed cleaner either :)

  29. Farnoosh September 17, 2010 at 9:01 pm #

    What? You are the tortoise, Jean? You with all the growing fans who love and adore you and the comments that grow every post because of your fantastic writing and story-telling…Nah, you are no tortoise to me, you are just a very calculated hare! I admire your personal and authentic approach to blogging – and I really struggle with getting all business-minded about my blog too because the passion just leaves such little room for those things! So long as we have a way to keep the momentum moving forward, I think we are writing our own successful story – or blog – no matter what the statistics say! Great post, dear Jean, as ALWAYS!
    Farnoosh recently posted..Travel like a Pro- 21 Smart and Efficient Packing Tips

    • Jean Sarauer September 20, 2010 at 8:09 am #

      I’m even slower than a tortoise these days, Farnoosh, due to being gone so much helping out my Dad. I’m good with that though! And I agree that if we can keep even a little momentum going forward (like me finally catching up with these comments two days later!) all is well. It’s all about the passion!

  30. Alex Yong September 18, 2010 at 12:38 am #

    I am a slow-lane blogger as I prefer things at a pace comfortable to me. Like speeding on highways, hurrying can kill me! :-)

    Thanks for this useful guide.

    • Jean Sarauer September 20, 2010 at 8:10 am #

      I hear you, Alex. Speed would kill me right about now too!

  31. Keith Davis September 18, 2010 at 6:01 am #

    Hi Jean
    Good news at last… Slow and easy gets the job done. Sounds like my blogging style.

    I know that short attention spans etc dictate short posts at regular intervals, but I’ve stuck with useful articles at long intervals.

    Next time you’re motoring along that integrity highway, take a look in your rear view mirror. If you see an old and slow motor behind you, please wave because it could be me.

    BTW – love your use of imagery.
    “Roots that grow deep over time have a way of keeping a blogger grounded when the winds of adversity threaten to huff and puff and blow their blog down.”
    Keith Davis recently posted..Two way traffic

    • Jean Sarauer September 20, 2010 at 8:11 am #

      Hi Keith. I love your articles–they’re timeless resources. I’d much rather have one of those rolled out at lengthy intervals than 20 balls of hare fluff thrown my way at a rapid pace :)

  32. Kate September 18, 2010 at 9:39 am #

    Hi Jean,

    I am currently reading The Seven Habits of Highly Effective People, it talks about everything having a natural order and going through processes – and that is impossible to outwit these and jump ahead – I kind of see blogging like this.
    And I love the pic!
    Have a great weekend,

    • Jean Sarauer September 20, 2010 at 8:13 am #

      That’s a great book, Kate. There’s a lot of wisdom in there!

  33. Brandon Connell September 18, 2010 at 11:30 am #

    I believe everything comes in time on it’s own. For example. I get regular newsletter subscribers now automatically. It is mostly from the many guest posts I have done, articles, and natural search engine traffic that brings them to an article that has helped them. Eventually it all catches up to you. Even when you do things slowly.
    Brandon Connell recently posted..Should you stop at just blogging

    • Jean Sarauer September 20, 2010 at 8:14 am #

      Good point, Brandon, about things catching up to you. And I’ve heard it’s the same with search engines–that rankings improve with time. So much of blogging is about just keeping on, no matter what the pace.

  34. Jason Burnett September 18, 2010 at 12:00 pm #

    Even though I’m only 2 weeks into my blogging adventure, I can already tell that I’m cut out to be a slow-lane blogger. For one thing, I’ve got too many other things that I need and want to do to be able to throw myself as whole-heartedly into my blog as it takes to be a fast-lane blogger. For another, while I was trying to learn more about the process of blogging before I started, all the things I read about how to grow my blog just left me cold – I didn’t (and don’t) want to try to write my entries so as to optimize my search engine rankings. I just want to write what I want to, the best way I can, and trust that the people who want or need to hear what I have to say will find their way to my blog.
    Jason Burnett recently posted..Every family needs one

    • Jean Sarauer September 20, 2010 at 8:16 am #

      Welcome to blogging, Jason! I had that same experience when I first started blogging–I didn’t give two hoots about writing for search engines and I still don’t. Now that I’ve got things rolling, I am going to get better about doing a few common sense things that won’t affect the readability of the posts, but that’s it. Have fun!

  35. Allan Douglas September 18, 2010 at 12:51 pm #

    Before turning more fully to my skills as a writer for a living, I was a custom furniture maker (and part time writer). In that trade I found that haste makes waste through lots of do-overs. In reading about blogging and on-line writing, so many “experts” seem to emphasize a hurry-hurry-hurry frenzied pace.

    I’m glad to know that at least one successful blogger has done it without sacrificing her sanity on the alter of income.

    Now that the promises of “big money fast” has been exposed as a hoax – it takes time to build traffic even when working at a frenzied pace – I’ll just settle in and put down some roots before I get into a major growth spurt.

    Allan Douglas recently posted..Drainage Ditches to Simplify Our Lives

    • Jean Sarauer September 20, 2010 at 8:19 am #

      Hi Allan. Well, my sanity may have been sacrificed somewhere, but it definitely wasn’t on the altar of income :) I think your background as a custom furniture maker will continue to serve you well as a blogger. It takes craftsman-like skills, including patience, to build a blog and create great content.

  36. Jered September 18, 2010 at 4:29 pm #

    Being stuck in the slow lane can be frustrating if you want to be in the fast lane.

    If that’s the case, I think the key is finding what’s blocking you, and then finding a way around it.


    Jered recently posted..Leading With Perspective

    • Jean Sarauer September 20, 2010 at 8:21 am #

      Good point that some slow-lane bloggers might actually want to be in the fast lane, Jered. And you’re right, then it’s good to figure out what’s slowing a person down.

  37. mark September 18, 2010 at 4:46 pm #

    hi jean – you know they say you can tell something about a person by the car they drive, maybe the same thing applies to the blog they write. anyway, my car only has a 1 litre, 3 cylinder engine and I’m totally happy with that. slowing down is the best thing i have ever done in life and any time i feel acceleration arising, all the tics and stresses reappear. thanks for your timely reminder that speed and pace are not the only path!
    mark recently posted..the easy way to magnify your joy a hundred-fold

    • Jean Sarauer September 20, 2010 at 8:22 am #

      Hi Mark. I’m glad that you’re tuned into those tics and stresses and respond to them when they show up! You’re a wise motorist.

  38. Peter J September 19, 2010 at 1:11 am #

    I’ve always stuck by the slow lane. Give everything a shot, see where it takes you in a months time and then start on something new if it doesn’t work out.

    • Jean Sarauer September 20, 2010 at 8:23 am #

      And with blogging, giving it 6-18 months time is worthwhile. So many successful bloggers say it took over a year for things to really take off for them.

  39. Dia September 19, 2010 at 9:19 am #

    Hi Jean,

    Very excellent article. For me persoanlly, I try to post one article every two days once, as the more content we have, the more value we give for our readers. Thanks for sharing
    Dia recently posted..Stages of a relationship and marriage

    • Jean Sarauer September 20, 2010 at 8:24 am #

      I think whatever pace works best for you and readers is the best way to travel, Dia. Happy travels to you!

  40. Bamboo Forest - Tick Tock Timer September 19, 2010 at 1:57 pm #

    Good post.

    In many ways I’m more of a tortoise.

    That could change at any time, though.

    But I will always focus on quality. Perhaps we often blog, at least on some level, the way we would want to receive other blogs.

    When you really think about it… there are SO MANY blogs out there. And the less frequent we post, the higher quality the posts are going to be. For the most part. And for most people.

    On the other side of the spectrum, there is no doubt in my mind that the more you write, not only do you become a better writer, but ideas seem to sail into your mind more often.

    But you can write every day without posting every day. You can, for example, spend more time on each post you write. And write lots of guest posts that can go on other sites that aren’t necessarily in your niche.

    Either way… as a reader quality is the most important thing to me. And that is why, as a writer, I try to implement for my readers, what I would appreciate as a reader myself.

    The golden rule of blogging? I think I’ll write an article on that.

    • Jean Sarauer September 20, 2010 at 8:26 am #

      I never thought about how we might blog in the same fashion as how we’d like to receive other blogs. I can see the truth in that.

      You’ve got a winning post idea there!

  41. Joshua Noerr September 19, 2010 at 2:08 pm #

    Oh Jean, what a fantastic metaphor. I am definately a slow lane blogger. I’ve only done two guest posts (one at this blog, in fact) and I put most of my energy in launching new projects this month.

    I’m in this for the long haul though, so I don’t stress about it!

    • Jean Sarauer September 20, 2010 at 8:27 am #

      Your guest post here was a good example of how a tortoise can shine, Joshua! Great writing. I’m like you–here for the long haul and if things are especially slow for a stretch now and again, it’s no big deal.

  42. Donald September 19, 2010 at 9:11 pm #

    I never realized the slow lane was so crowded! I’m going on five years with very consistent but verrrrry gradual growth; it’s working well for me, for all the reasons you describe. Thanks for the reassurance!

    • Jean Sarauer September 20, 2010 at 8:28 am #

      There’s a lot of great company to be found in the slow lane, Donald. Congrats on being a blogger for almost five years!

  43. J.D. Meier September 20, 2010 at 2:28 am #

    Relationships are key … it’s a way to fan the flames, fuel the fire, and help catch you when you fall … or crowd surf with style.
    J.D. Meier recently posted..Top 10 Lessons on How to Make a Living on the Internet

    • Jean Sarauer September 20, 2010 at 8:29 am #

      Hi JD. Relationships make the slow-lane journey much more enjoyable. Thanks for dropping in!

  44. Ali September 20, 2010 at 9:51 am #


    Your advice and insight is always great. I love that you move at a “snail’s pace”. Where I’m from we call that “doing you”!

    Everyone is always doing what is expected of them and not what makes their heart content. I’m happy for you that you find happiness and joy through your own eyes. More people need to take notes!

    Thank you for being you (o:
    Ali recently posted..Alkaline-Forming Foods List- How to Eat to Help Cure Most Diseases

    • Jean Sarauer September 20, 2010 at 7:33 pm #

      Thanks, Ali. I figure we’re only here for a little while and if I don’t travel slowly, I miss so much. This earth has it’s share of problems, but overall, it’s a beautiful place. I love your positive spirit!
      Jean Sarauer recently posted..How to Drive Your Blog to Success in the Slow Lane

  45. Jeffrey September 20, 2010 at 12:35 pm #

    Yeah, I’m a slow lane Blogger alright! I’m the one that Blogs from a set of Crutches. Doesn’t get any slower than that I’m afraid.

    • Jean Sarauer September 20, 2010 at 7:36 pm #

      I’ve been wondering how you’re doing. I’m in the midst of helping my Dad move and am so out of the loop with everyone. I need crutches for my brain :) Hoping you’re feeling better these days!
      Jean Sarauer recently posted..How to Drive Your Blog to Success in the Slow Lane

  46. Linda September 20, 2010 at 1:16 pm #

    Just what I needed to read, Jean. I met the ‘stress factor’ demon this week end, fretting about how well, or not, I thought I was doing. The dreaded ‘comparathon’ goblin visited me too.
    How silly. Now I’ve had a good sleep and stepped away from my lap top for a day or so, I feel so much better.
    I must learn to go at my own pace, doing the best I can, as often as I can, but not so often that I get all stressed out. The slow lane is the best lane for me, for a while anyway.

    • Jean Sarauer September 20, 2010 at 7:39 pm #

      Linda, you tell that comparathon goblin that it’s not Halloween yet so it can’t come out and play :) I’ve played all those games too. Right now I’m gone a lot due to helping Dad–this will be going on for many weeks yet because of all the clearing out that needs to get done. Needless to say, I’ve had to make my peace with just doing what I can with blogging during this time. The thing is, we’re all the same good people no matter what our ‘numbers’ say or how often we post. But we all need to remind ourselves of that!
      Jean Sarauer recently posted..How to Drive Your Blog to Success in the Slow Lane

  47. Ricardo Bueno September 21, 2010 at 10:29 am #

    I love your point about writing “evergreen content”. That’s a great way to lay a good foundation for a blog. If you’re a newbie, that’s the type of content I recommend you start with first. To take it a step further, you might add a “Best Of” page to your navigation.

    Then the second point, is finding that good balance and remaining consistent. Some bloggers start off really, really well. They’re writing, they’re connecting and them bam! A whole month goes by without writing anything new. That’s a good way to lose an audience’s attention quickly. And it’s much harder to earn them back than it is to earn their attention the first time.

    As for me… I’m neither in the slow-lane or the fast-lane. I’m just cruising along :-)
    Ricardo Bueno recently posted..Make It Easy To Connect

    • Jean Sarauer September 22, 2010 at 9:43 am #

      Hi Ricardo. Having that evergreen content and making it easy to find is definitely a big boost to slow lane bloggers. When I added ‘reader favorites’ to my sidebar, the time readers spend on the site and the number of pages viewed rose dramatically.

      Happy cruising :)

  48. David September 21, 2010 at 9:17 pm #

    I like the way you write. This is exactly how I do mine. I still have to work a full time job and sometimes it is very hard for me to come up with something great to write about. I do not want to make my work harder for me because I want to enjoy what I do on the internet because I do not like what I am doing at work.

    • Jean Sarauer September 22, 2010 at 9:45 am #

      Hi David. You hit on something so important here–blogging is a creative outlet and a pure joy for so many who have stressful jobs, demanding lives, etc. If a person starts pushing too hard, then the joy will fade. I love how you ‘get’ that and honor it with your own blogging.

  49. Comic Mummy September 23, 2010 at 7:55 am #

    I love this post too Jean – though I’m a little late in coming to the party, I just like to look at it as commenting in the slow lane! :)

    This is really encouraging, I think it’s great to remind ourselves that slow and steady really is worth pursuing and to not give up! I’ve just started going to Weight Watchers (just to digress a little) and am learning even then that the most lasting changes are the slowest. It’s just hanging in there and staying committed in the mean-time.
    Comic Mummy recently posted..A love affair with getting better- the love of your life or an unhealthy relationship

    • Jean Sarauer September 23, 2010 at 8:25 am #

      Yes, hurrying over to comment on a post about traveling in the slow lane just seems goofy, doesn’t it? :)

      Congrats on joining WW. They’ve got a great program and I applaud their slow and steady approach.

  50. Daryl Williams September 25, 2010 at 3:27 am #

    Hi Jean, I’m no tortoise… I’m a snail when it comes to blogging. I really appreciate this blog as motivation to hang in there. Yes I agree, if you go slow, you can pick up the pace as growth increases allowing you to pick up speed and keep up with the demands.
    Daryl Williams recently posted..How To Get Started In Podcasting


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