The 10 Most Terrifying Blogging Statistics of All Time

A guest post by Jered Slusher of Mass Influence Leadership.

You know why some bloggers stay virgins? Because they’re scared to death. They’re scared that they’ll be standing in the middle of the blogosphere with their pants around their ankles while other bloggers point and laugh.

And, why shouldn’t they be scared? After all, they’ve got a lot to worry about with the 2012 apocalypse coming down the pike. What if a twister picks up their house and they land in the middle of Munchkin City?

You want to know their biggest fear? The lack of significance. They’re afraid that they are not going to “measure up” to the competition. They’re afraid that they won’t be able to swim in a pool of money. They’re afraid that they won’t have friends. They’re afraid that they’re going to fail.

So, these people hold onto the fence for dear life, watching everyone else swing, slide, and cross the monkey bars, all the while thinking about broken arms, cracked skulls, and the ear-piercing sirens of the ambulance.

Simply put: They’re paralyzed with fear.

As a result, they remain eternal blogging virgins. They might fantasize about doing it, and they might have all the opportunity in the world, but ultimately they fizzle out and abstain. And, they’re uncomfortable taking the advice of experienced bloggers because they’re afraid of what they might have to do to “get busy.”

On the other hand, you have the bloggers that are getting down and dirty. They’re wiping the sweat from their brow, and pushing forward. They’re willing to do what it takes to get the job done, and will do what’s necessary to get what they want.

The one difference between being paralyzed with fear and doing the wild thing: Perspective.

For some, the following are the 10 most terrifying blogging statistics of all time. For others, these are the 10 most encouraging and supportive blogging statistics of all time. It all depends on how you look at it.

1. “Up to 80% of Blogs are Abandoned Within The First Month”

Pessimist: “I can’t be a blogger. I’ll just fail like everyone else.”

Optimist: “My blog is going to be successful. I’m going to keep going no matter what.”

2. “68% of Bloggers Have Been Blogging for 2 Years or More”

Pessimist: “I don’t have enough experience to be a blogger.”

Optimist: “I’m going to visit other blogs and learn all I can about blogging to improve my blog.”

3. “20% of Bloggers Update Their Blog(s) Daily”

Pessimist: “I don’t have enough time or ideas to update a blog on a regular basis.”

Optimist: “I’m going to make time to publish exceptional content on a regular basis.”

4. “Over 133 Million Blogs on the Internet”

Pessimist: “There’s no way my blog would stand out in the never-ending sea of blogs.”

Optimist: “My blog is going to be special. My blog will offer a unique experience that no other blog can duplicate.”

5. “Over 27.3 Million Tweets on Twitter Every Day”

Pessimist: “There are so many tweets on Twitter. No-one would read mine if I tried to promote a blog.”

Optimist: “Twitter is a useful tool that can help me keep in touch with my readers. I’ll provide them with useful tweets so that they’ll want to read more of what I have to say.”

6. “Over 247 Billion E-mails Sent Every Day”

Pessimist: “E-mail marketing for a blog would be pointless. No-one would read my e-mails.”

Optimist: “I am going to send e-mail updates that are useful so that people will look forward to receiving e-mails from me.”

7. “More than 500 Million Active Facebook Users”

Pessimist: “Nobody will care about my blog if I promote it on Facebook. Nobody reads my status updates anyways.”

Optimist: “I can use Facebook to keep up with my readers, and provide even more value to them.”

8. “Over 187 Million Domain Names Registered”

Pessimist: “There’s so many places to visit on the web that no-one will be able to find my blog.”

Optimist: “My blog will be unique, and I’m going to connect with lots of readers to make sure I get lots of traffic and that my blog is a gathering place that people like to visit.”

9. “Over 1.73 Billion Internet Users Worldwide”

Pessimist: “I can’t speak any foreign languages, and people probably don’t want to hear about what I have to say anyways.”

Optimist: “Out of 1.73 billion people worldwide, I’m sure that a good portion would be interested in what I have to say.”

10. “Over 12.2 Billion YouTube Views per Month”

Pessimist: “Everyone is on YouTube. Nobody cares about blogging anymore.”

Optimist: “People like to watch videos. Perhaps I might include some on my blog…”

Your Turn: What other things have you read that might have given virgin bloggers limiting beliefs on blogging?


Pingdom: Internet 2009 in numbers

Caslon: Blogging Statistics and Demographics

Phil Bradley: Great Blog statisics

Bio: Jered Slusher is the founder of Mass Influence Leadership, a community of leaders driven to gain control over their future, lead other people, and achieve massive amounts of success. Get your free “Stocking Your Leadership Super-Powers” e-book at

57 Responses to The 10 Most Terrifying Blogging Statistics of All Time

  1. Karen October 4, 2010 at 7:58 am #

    Well, Jared, if I wasn’t pessimistic before reading these stats, I am now! :-)

    I try really hard to ignore statistics about blogging otherwise I would get stuck in fear and not press the Publish button. They can drive you crazy and seriously affect your thinking. If you were scared before, these stats will just prove to you that it can’t be done. And, yet, someone is overcoming the stats every day and are succeeding. That’s the important part – to be aware of the numbers but to not let them or your fear get in the way of what you really want to do in life. Everyone has experiences and wisdom that they can share and help others.
    Karen recently posted..The Victim Myth

    • Jean Sarauer October 4, 2010 at 10:48 am #

      Hi Karen, I really liked the pessimist/optimist points of view here. Regardless of the statistics, our inner pessimist seems to speak up first and use the numbers to tell us we suck in some way. All of us have an inner optimist, as well, and I sure like listening to that voice a whole lot better!

      • Jered October 4, 2010 at 1:23 pm #

        Thanks Karen.

        I agree with Jean that I think everyone has the opportunity to choose whether or not they’re going to look at statistics in a positive or negative light.

        Essentially, every statistic represents either an opportunity or a limitation.
        Jered recently posted..The Curious Leader

        • Jean Sarauer October 4, 2010 at 9:13 pm #

          Jered, did you say you ‘agree’ with me? What a smart guy you are. Haha.

  2. Kiesha @ WeBlogBetter October 4, 2010 at 8:35 am #

    Wow, Jean! These are some sobering statistics. Ever since I decided to block out reality and do my own thing – I’m not scared anymore. I didn’t know about any of these stats – they say ignorance is bliss… it is. :)
    Kiesha @ WeBlogBetter recently posted..Why you must always write quality content

    • Jean Sarauer October 4, 2010 at 10:51 am #

      I’m in that same blogging bliss mode, Kiesha. I’m not a stat watcher in the first place, and with as busy as I’ve been lately, I wouldn’t be able to indulge even if I was so inclined. Another thing that helps me is that I’m now a strong believer in slow, solid growth. Also known as, the no-hurries-no-worries approach to blogging :)

    • Jered October 4, 2010 at 1:26 pm #


      That’s one way to look at it. Statistics can’t limit you if you choose to ignore them.

      I tend to take a different approach and pay attention to trends and see them as opportunities.

      Still, I realize that some people may find it beneficial to ignore them all together, and I respect that.
      Jered recently posted..The Curious Leader

  3. Phil October 4, 2010 at 8:45 am #

    Some cool statistics here, some are quite suprising!

    I have only been taking blogging seriously for a month, so im a newbie, im enjoying it! I dont think or fear what other bloggers / readers might think of my writing. My aim is to just do the best I can and give my readers rich content to read.

    You have to believe in yourself and keep on track I guess.

    Thanks for the interesting post!

    • Jean Sarauer October 4, 2010 at 10:53 am #

      Phil, you are SO on the right path. Please do everything you can to stay true to that. That’s what will ultimately grow your blog and lead to success (whatever your personal definition might be).

    • Jered October 4, 2010 at 1:28 pm #


      I think your strategy of giving out rich content is right on.

      I think believing in yourself, your blog, and your readers will take you far.
      Jered recently posted..The Curious Leader

  4. Tia October 4, 2010 at 9:08 am #

    I think the difficult ones for me and so many bloggers are the daily updates, which I do believe is essential, and to keep going no matter what the response is from the blogosphere. It doesn’t matter how successful you think a blogger is; there are going to be days when they (rightly so) may feel that their work is not being rewarded and they just have to press on regardless of how they feel that day.

    At least, it’s something I have to tell myself almost every other day!

    Tia recently posted..18 Ways to Deal With Your Mistakes

    • Jean Sarauer October 4, 2010 at 10:55 am #

      If I did daily updates I would keep over and die and then there would be no more updates at all :)

    • Jered October 4, 2010 at 1:32 pm #

      I think if you could update your blog with rich content every day, you’d be on to something. However, when you’re running a blog by yourself, a lot of times it can be hard to devote that much time to creating, formatting, and publishing that many posts on a regular basis.

      Once you get into the habit and your readers expect that level of commitment, it can be devastating to loyal subscribers when the content level suddenly drops.

      This is a great topic of discussion that I don’t think gets enough time of day.
      Jered recently posted..The Curious Leader

  5. rob white October 4, 2010 at 10:51 am #

    Hi Jered,
    Interesting stats and perspective. It leaves me with a continued sense of optimism. Success in any endeavor requires sincere persistence. Any one who can answer “Am I sincerely persistent and willing to do whatever it takes?” with a doubtless YES will see victory. The main reason people don’t get what they want out of life because they are lazy… stats and numbers become irrelevant when we let go of limiting beliefs and pass into a state of ‘knowing.’

    • Jean Sarauer October 4, 2010 at 10:57 am #

      Persistence and patience are two things I’m a big believer in, Rob. And passion. As long as I have those three things, I feel great about blogging and life in general.

    • Jered October 4, 2010 at 1:37 pm #

      Right on, Rob.

      I think those that see the greatest results are those that “know” it’s going to happen, and do everything they can to make it happen.

      The only danger is if you “know” it will happen, but you don’t get there soon enough, get freaked out, and jump overboard.
      Jered recently posted..The Curious Leader

  6. Katie October 4, 2010 at 11:31 am #

    I think bloggers are unique is that we have these stats at our fingertips and they get into our heads. Every time we get an email notifying us of a new subscriber or, God forbid, that someone has unsubscribed our ego rides high or takes a hit. What we forget is that any endeavour or profession has these stats, they’re just not in your face daily. As a filmmaker the odds of making a feature film were one in a million, but I did it. As a mother, the odds of raising a happy, healthy teen seem immeasureable, but I did it. Stats encourage us to judge ourselves and few of us can look at them objectively and say, “Hmm, very interesting. I shall learn from this”. Better to do your best, choose the optimistic road and let go the great big terrifying stats. This post is great, Jered and Jean. It’s like a really positive kick in my blogging butt. Ouch! I needed that. Maybe this is why my wordpress stats have decide to crash on me today.
    Katie recently posted..If Babies Could Talk What Would They Tell You

    • Jered October 4, 2010 at 1:40 pm #


      I think you make a great point about our egos getting wounded when something bad happens. I think it all goes back to significance. When we don’t realize our goals, or we start to lose what we have, it can seem like our significance to the world takes a hit.
      Jered recently posted..The Curious Leader

    • Jean Sarauer October 4, 2010 at 9:15 pm #

      Your WordPress stats crashing on the same day as this post coming out is a definite omen, Katie. Very spooky, indeed. I’d stay away from the stats if I were you :)

  7. Keith Davis October 4, 2010 at 12:21 pm #

    Now those are what I call interestingt statistics.

    “Over 133 Million Blogs on the Internet” – and all competing for our interest and our comments. That is scary.

    “Up to 80% of Blogs are Abandoned Within The First Month” – as long as that? At least I’ve got past that point – phew I can breathe a sigh of relief.

    As for the daily updates… you’re just trying to upset me. LOL
    Keith Davis recently posted..Facts tell… emotions sell

    • Jered October 4, 2010 at 1:43 pm #

      lol, Keith.

      It’s not meant to upset, I assure you. In fact, It’s my hope that it will inspire you… You provide great content on your blog, and though you might not post every day, your blog is a prime example of how a less frequent posting schedule can still attract readers.
      Jered recently posted..The Curious Leader

      • Keith Davis October 4, 2010 at 1:53 pm #

        Thanks for your words of encouragement Jered.

        I suddenly had a thought of filling in a questionaire which asked…

        How often do you post?
        Twice daily
        Other… please specify
        Keith Davis recently posted..Facts tell… emotions sell

    • Jean Sarauer October 4, 2010 at 9:19 pm #

      Keith, I like it when you get upset because you always come out with something funny :) Seriously, your posts are worth waiting for. It would terrify me to miss one!

  8. Angela Artemis October 4, 2010 at 12:25 pm #

    Hi Jared,
    Fear is the biggest dream killer out there! In the case of all the statistics I think ignorance is bliss. I’d rather not know and try – than focus on my venture being an up hill battle. Thanks so much for a really informative post.
    Angela Artemis recently posted..Are YOU a Brand

    • Jered October 4, 2010 at 1:45 pm #

      Your welcome, Angela.

      I think that these statistics might be a little scary from a “holy cow, I’m not good enough” perspective.

      From a virgin blogger standpoint, these statistics might be standing in the way of their success. It’s my hope that they can see that it’s not as bad as it looks.
      Jered recently posted..The Curious Leader

    • Jean Sarauer October 4, 2010 at 9:28 pm #

      Hi Angela. I like to be ignorant other than once a month or so when I check stats. Having chocolate nearby is usually a good idea for that session. A little wine doesn’t hurt either :)

      Actually, no one who reads this blog needs to be terrified because I already know they’re awesome and one day their stats will reflect this. This blog is equipped with a built in non-awesome blogger detection system. If a non-awesome blogger lands on this blog, their computer is immediately vaporized. So, if your computer hasn’t been vaporized, you’re definitely awesome and will one day have stats so incredible that both Feedburner and Google Analytics will have to change their systems to record such high numbers.

      No lie.

  9. J.D. Meier October 4, 2010 at 12:28 pm #

    That does make me want to howl at the moon.

    I like your juxtaposition of the pessimist and optimist views.

    That’s an awful lot of users and views … I better get my groove on.
    J.D. Meier recently posted..The Sleeper Effect

    • Jered October 4, 2010 at 1:46 pm #

      lol, J.D.

      I think the large traffic stats are intimidating, even for me. I just remind myself that there is piece of the pie just for me.


      • Jean Sarauer October 4, 2010 at 9:30 pm #

        Well, there was a piece of pie just for you, Jered, but I got a little hungry after writing that last comment. And then J.D. started howling, and all that racket made me even hungrier. Sorry :)

  10. Meg October 4, 2010 at 1:11 pm #

    Actually, I find the numbers encouraging–there are 13 times more users of the internet than there are blogs.

    Works for me–I’ve dealt with worse creative and business odds.

    Gonna howl with power, baby!
    Meg recently posted..The 3-Day Minimalist Book Sale!

    • Jered October 4, 2010 at 1:50 pm #

      lol, Meg.

      I love your optimism.

      Your observation that “there are 13 times more users of the internet than there are blogs” makes me wonder if your minimalist views have lead you to want less traffic…


      I’m only kidding. Thanks for your comment.
      Jered recently posted..The Curious Leader

    • Jean Sarauer October 4, 2010 at 9:33 pm #

      Sweet outlook, Meg. Lately the only stat I’ve had to worry about involves the low percentage of time in a day I have to write. That’s been pretty darn terrifying!

  11. Ricardo Bueno October 4, 2010 at 2:21 pm #

    I find the first one to be the most interesting. Personally, I see so many people get all excited about starting a new blog, they invest in a great design and then bam! They stop posting for the next 6 months. A wasted opportunity in my mind…
    Ricardo Bueno recently posted..Anatomy of A Great Blog Post

    • Jered October 4, 2010 at 3:09 pm #


      The statistic “Up to 80% of Blogs are Abandoned Within The First Month” really hit home with me.

      I abandoned my first 2 blogs because I realized they were not in tune with my purpose of blogging. Luckily, just because I abandoned those two blogs doesn’t mean I gave up. I kept going until I came up with Mass Influence Leadership, and I get a lot of satisfaction out of writing for the blog.

      Thanks for your insight.
      Jered recently posted..The Curious Leader

    • Jean Sarauer October 4, 2010 at 9:36 pm #

      Ricardo, I’ve seen that happen too. It was good for me to have such a plain header (plain green and then plain blue) when I started because it kept me focused on writing. There sure as heck wasn’t anyone coming to see my design back then!

  12. Srinivas Rao October 4, 2010 at 3:36 pm #

    Rather than comment on the statistics you’ve brought up directly, I’m going to go back to a few thigns I’ve read from some well known thought leaders. First let’s talk about our buddy Malcom Gladwell, author Outlier and The Tipping Point. These are on my must read list for every blogger. When you do read these books, think about how they apply to you.

    The rule of 150: For those of you who listen to my podcast you know that I can’t stop talking about this. The idea is really that it only takes 150 people to make an idea spread. So work to build an audience of 150 people who love you so much they can’t help but tell their friends about you. Then all these statistics won’t seem do daunting. I tried to do this the other way around and my twitter account is a mess to manage. But that’s a whole other story.

    1000 true Fans: If you haven’t read Tribes, then do yourself a favor and get it ASAP. That’s going to be fundamental reading to your blogging success. SEth Godin says 1000 true fans is all you need. With billions of people, a thousand is a small fraction.

    The rest is just about taking consistent action and continually adapting.

    • Jean Sarauer October 4, 2010 at 9:43 pm #

      Srinivas, I have to admit to living under a rock and not having read Malcolm Gladwell yet. His books are going on my library list as soon as I’m done here. I also haven’t read Tribes so will add that too. Winter is coming this way soon, and I’m going to be in reading and implementation mode! Thanks for the tips.

    • Jered October 4, 2010 at 10:00 pm #

      Interesting take, Srinivas. I’m sure a lot of us would be honored to have 1,000 people that believed in us and were willing to help us on our journey.
      Jered recently posted..The Curious Leader

  13. Slava October 4, 2010 at 4:24 pm #

    Yikes! How could you interpret that this way?… Most of the bloggers abandon their blogs because a) they don’t have traffic b) they don’t earn money from it c) they don’t have much to say anymore. I don’t know any blogger who is afraid he’s going to be swimming in a pool of money :))
    Slava recently posted..Dolina Zeleneho Plesa

    • Jean Sarauer October 4, 2010 at 9:45 pm #

      Hi Slava. I think a lot of bloggers who quit early on find they’re not all that interested in writing on a regular basis. Or maybe that’s just my friends? :)

      • Jered October 4, 2010 at 10:02 pm #

        I think Jean is right. Many people find out quickly that blogging is not a magic pill that will make them money by writing every once and awhile.
        Jered recently posted..The Curious Leader

  14. Richard October 4, 2010 at 4:46 pm #

    Great list of pessimist/optimist perspective. I think about 90% of these fears can be solved with persistence. Mainly, these are characteristics that can hold people back in any area of life.
    If you start comparing yourself to others and are always trying to measure up, then you will eventually fall into that pessimist mindset. I think it’s much better to set your own long term goals and then work towards those goals and it will be much easier to be successful.
    Richard recently posted..Themes- Plugins- and Widgets Oh My!

    • Jean Sarauer October 4, 2010 at 9:47 pm #

      Hi Richard. If I had to pick a horse in the blogging success race, I’d go with Persistence. When we just keep on going, we’re bound to learn new things and make course corrections along the way so we can grow and improve.

      • Jered October 4, 2010 at 10:04 pm #

        I think persistence is key to success in anything. You can’t get half way through a great idea and just stop.

        Then again, sometimes it pays to give up and try something new.

        Hmmm… interesting.
        Jered recently posted..The Curious Leader

  15. marlon @ productivity bits October 4, 2010 at 7:38 pm #

    This makes me realized there are more opportunities to take advantage of out there. Yes, there are those who already beat me to it, but, basing on these statistics and optimistic side of it, I can still hop to the bandwagon!

    Although there’s a lot of work to be done, I won’t stop being optimistic!
    marlon @ productivity bits recently posted..How To Effectively Manage Your Priorities – Part I

    • Jean Sarauer October 4, 2010 at 9:48 pm #

      Keep that optimistic attitude, Marlon. That makes blogging a pleasure regardless of what the stats show.

  16. Allan October 6, 2010 at 9:50 am #

    Whoa… those stats could certainly be discouraging. Fortunatley I never pay any attention to stats. If I write for numbers, people ignore me bacuse my content isn’t readable. My biggest “keeps me a virgin” thought is that I don’t have anythng of interest to say to others. Fortunately, comments I get from my readers proves me wrong. So I keep writing.

    Thanks for this list of very scary things I should just ignore.

  17. John Sherry October 18, 2010 at 4:43 pm #

    Jered these are some serious numbers. But you know what? The bigger they are the less they seem daunting. It reminds me of John Paul Getty’s quote: “If you owe the bank $100 that’s your problem, if you owe them $100 million that’s their problem”. Sure these statistics are scary but they are only numbers like being one of 7 billion on this planet. But, everyday somene stands out so why shouldn’t it be me? Thanks for the (reverse) inspiration Jered…what the hell, let’s go for it. I’m out of the stands and on the pitch!

  18. The Londoneer October 18, 2010 at 10:26 pm #

    I think that one of the important perspectives to have when you start a blog is that you’re doing it for you – if only your friends, family and your dog read then it is serving its purpose. That’s the way I look at it, and all of the readers I have I consider to be a bonus.

  19. Jamie October 27, 2010 at 2:44 am #

    I am not worried about 2012. Life is in Gods hands. I am also, not afraid. What I do will work out or it won’t. I enjoyed your article very much.


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