A guest post by Jered Slusher of Mass Influence Leadership.
Bloggers that post lousy content lose respect, no matter how frequently they update their blogs.
Part of the problem is that many bloggers feel the need to update their blog daily or else they’re going to miss out on their piece of the pie. The result: people start churning out superficial blog posts that offer no real benefit to the reader.
I’ve always been fascinated by what I like to call the “blog rush” phenomenon. So many bloggers get sucked in by the promise of making a living at blogging. They think that more updates equals more traffic, equals more loyal subscribers, equals more money.
Here’s the fact: People who make their living by blogging do so by providing quality content and connecting with readers, not just by updating their blog. Sure, providing quality content on a regular basis helps keep readers happy, but lousy content on a regular basis helps no-one.
In fact, one of the worst things that can happen to bloggers is that they feel they “have” to get a blog post up by a certain day so they rush to complete it. The result? Well, if the post doesn’t provide a benefit to the reader, then guess what? The reader is not going to be satisfied. They won’t bust down your door and tell you that you wasted their time, but they will remember your terrible post. And chances are they’ll steer clear of your blog.
It may be hard to swallow for some, but that’s the reality.
When your goal is to build a blog community and make a living from blogging, the last thing you want is people running away from your site thinking that your blog is about to bite the dust.
If you want to make a difference, if you want to make a living online, if you want to be a well-respected blogger, then you have to keep the most fundamental rule of blogging in mind:
Give The Readers What They Want.
The first step is to know what people want. Find out what people really want. Maybe your readers are into the history of your niche. Maybe they want specific tools that they can use. Whatever they want, your job (first and foremost) is to find out what it is.
Now, create content that gives the readers what they want. Take your time and create something of tremendous value. This is the crucial part right here: don’t just slap any old thing together and be done with it. Make something exceptional. Go above and beyond what anyone else is doing.
Now, publish your great content. The readers will see that you provide amazing content, and they will want more. When they come back, give them some more great content. Reward them for reading your content by giving more great content.
Whatever you do, please don’t get sucked into thinking that updating your blog is the most important thing. If you don’t have something insanely useful to post, chances are it’s not worth posting and will only hurt your blog in the long run.
I think at the end of the day, the quality of your content and the quality of your character determines your blog’s true value.
I’m looking forward to learning new ways to figure out what my reader’s want and how to give them what they want.
I’ve signed up for the free first module of the A-List Blogging Bootcamp’s “How to Write Like an A-List Blogger.”
Hopefully Mary and Leo can teach me some of their secrets.
Jered Slusher is the founder of Mass Influence Leadership, a community of leaders driven to gain control over their future, make friends, and achieve massive amounts of success. Get your free “Stocking Your Leadership Super-Powers” e-book at Free Mass Influence Leadership Book.