Why People Should Stop Updating Their Blogs

A guest post by Jered Slusher of Mass Influence Leadership.

Bloggers that post lousy content lose respect, no matter how frequently they update their blogs.

Part of the problem is that many bloggers feel the need to update their blog daily or else they’re going to miss out on their piece of the pie. The result: people start churning out superficial blog posts that offer no real benefit to the reader.

I’ve always been fascinated by what I like to call the “blog rush” phenomenon. So many bloggers get sucked in by the promise of making a living at blogging. They think that more updates equals more traffic, equals more loyal subscribers, equals more money.

Here’s the fact: People who make their living by blogging do so by providing quality content and connecting with readers, not just by updating their blog. Sure, providing quality content on a regular basis helps keep readers happy, but lousy content on a regular basis helps no-one.

In fact, one of the worst things that can happen to bloggers is that they feel they “have” to get a blog post up by a certain day so they rush to complete it. The result? Well, if the post doesn’t provide a benefit to the reader, then guess what? The reader is not going to be satisfied. They won’t bust down your door and tell you that you wasted their time, but they will remember your terrible post. And chances are they’ll steer clear of your blog.

It may be hard to swallow for some, but that’s the reality.

When your goal is to build a blog community and make a living from blogging, the last thing you want is people running away from your site thinking that your blog is about to bite the dust.

If you want to make a difference, if you want to make a living online, if you want to be a well-respected blogger, then you have to keep the most fundamental rule of blogging in mind:

Give The Readers What They Want.

The first step is to know what people want. Find out what people really want. Maybe your readers are into the history of your niche. Maybe they want specific tools that they can use. Whatever they want, your job (first and foremost) is to find out what it is.

Now, create content that gives the readers what they want. Take your time and create something of tremendous value. This is the crucial part right here: don’t just slap any old thing together and be done with it. Make something exceptional. Go above and beyond what anyone else is doing.

Now, publish your great content. The readers will see that you provide amazing content, and they will want more. When they come back, give them some more great content. Reward them for reading your content by giving more great content.

Whatever you do, please don’t get sucked into thinking that updating your blog is the most important thing. If you don’t have something insanely useful to post, chances are it’s not worth posting and will only hurt your blog in the long run.

I think at the end of the day, the quality of your content and the quality of your character determines your blog’s true value.

I’m looking forward to learning new ways to figure out what my reader’s want and how to give them what they want.

I’ve signed up for the free first module of the A-List Blogging Bootcamp’s “How to Write Like an A-List Blogger.”

Hopefully Mary and Leo can teach me some of their secrets. :)

Jered Slusher is the founder of Mass Influence Leadership, a community of leaders driven to gain control over their future, make friends, and achieve massive amounts of success. Get your free “Stocking Your Leadership Super-Powers” e-book at Free Mass Influence Leadership Book.

38 Responses to Why People Should Stop Updating Their Blogs

  1. Alysa @ InspiredRD.com November 8, 2010 at 2:37 pm #

    This definitely needs to be said! I feel pressure sometimes to post something when I have nothing, then I remember that my favorite blogs don’t post every day. In fact, they only post a few times a week, so I really look forward to seeing a new post, I can’t wait to read it. Thanks for the reminder.
    Alysa @ InspiredRD.com recently posted..This Weeks Bounty

  2. guest November 8, 2010 at 3:47 pm #

    Hey Alysa,

    Thanks for your comment.

    I think you’re right about bloggers that only post a few times a week. When the content is solid, I think a few times a week can be the right amount.

    I find it interesting that many top bloggers that write the best content don’t post daily. Rather, they work on creating something special so that when you see an update, it means so much more.

    Thanks again, Alysa.

    • Jered November 8, 2010 at 3:48 pm #

      Woops. That comment above was from me. :)

      Thanks again, Alysa.
      Jered recently posted..The Paradox of Choice

  3. Allan Douglas November 8, 2010 at 7:12 pm #

    Good points Jered. So many blogs carry slopily written articles of little value; I suspect many I’ve foound are just feeders for some cash cow blog. I’d much rather wait a few days for good content from my favorite blogs that wade through junk posts tossed up just to keep to a schedule.
    Allan Douglas recently posted..Building a Stone Fireplace

    • Jered November 8, 2010 at 8:48 pm #

      Cash cow blog… I like that phrase.

      I think that a lot of it stems from wanting to make money so some people get sloppy and pray for a miracle.
      Jered recently posted..The Paradox of Choice

  4. Kim NYC November 8, 2010 at 8:06 pm #

    Great reminder! I’ve recently had to cut down on my posts (from 5x per week to 2x) because I was feeling burned out and crabby, and it was showing in my blog. But now that I’m focusing on quality and not quantity, I feel that my readers and my sanity are reaping the benefits! Your post today reminded me of this – so thanks for the encouragement. :)
    Kim NYC recently posted..Amy &amp Marcus Fun Canadian BBQ Wedding

    • Jered November 8, 2010 at 8:50 pm #

      Kim,

      I’m happy to hear that you’ve decided to focus on quality over quantity.

      I think that bloggers are especially susceptible to burnout when they feel obligated to post things and they run out of good ideas.
      Jered recently posted..The Paradox of Choice

  5. Dia November 8, 2010 at 9:28 pm #

    I agree we have to focus on having great content. It is not worth writing just anything for the sake of updating our blogs/sites. There has to be value. Thanks for sharing
    Dia recently posted..Who programmed your subconscious mind

    • Jered November 9, 2010 at 1:04 pm #

      Thanks for your comment, Dia.

      I agree with you that we really have to focus and ask ourselves “what can I write, what can I provide that will really make a difference?”
      Jered recently posted..The Paradox of Choice

  6. Peppy November 8, 2010 at 9:33 pm #

    I really appreciated your point on the downside of focusing on frequency of posts.

    I’ve been trying to figure out how often I should post to my blog. I know I need to increase my numbers however, I don’t want that to become the driving force behind why I write.

    As a side note, I’m so glad to see this site working! There were several weeks where I could not access Virgin Blogger Notes – talk about frustration!
    Peppy recently posted..Do You Know The Muffin Man

    • Jered November 9, 2010 at 1:07 pm #

      Hey Peppy,

      I think that the trick is finding a way to be consistent yet at the same time be producing quality content.

      Once you find a groove and start producing great content on a regular basis, that’s when the magic starts happening.
      Jered recently posted..The Paradox of Choice

  7. Stanley Lee November 9, 2010 at 12:12 am #

    What if you have a lot to say in a timely manner out of passion, with or without regards to whether your tribe wants to listen for it actively?
    Stanley Lee recently posted..Open Letter to Parents on Passion Trapping their High-Performing or Wannabe Children

    • Jered November 9, 2010 at 1:15 pm #

      Good question, Stanley.

      I’m interested in hearing what other people think about this subject.

      I’ve found that when I have something that’s timely I want to say, I really zero in and focus on that post and try to make it as useful as possible. Many times that’s by relating what I want to say back to the overall topic of my blog.

      A good trick is to link to also link to a pillar post that’s related to your timely post.
      Jered recently posted..The Paradox of Choice

  8. Karen Skidmore November 9, 2010 at 12:36 am #

    It’s one of my favourite “rules” – know how Google works but write for the human beings. Its not Google who becomes your customer :)

    • Jered November 9, 2010 at 1:16 pm #

      Exactly! – I’ve never really focused too much on Google. Sure, I write with keywords in mind, but I don’t obsess over it. In the end, if you’ve got the goods, people will find you.
      Jered recently posted..The Paradox of Choice

  9. Stacy November 9, 2010 at 7:47 am #

    This is a great reminder, thank you! In my blog I am much more focused on the reader than the SEO so I tend to focus on the quality of my content over keywords, post frequency (though I do try for consistency), etc.

    I’ve gotten feedback that I should post more often but I also get more feedback that people enjoy my posts and get a lot out of them. So that tells me that I’m on the right track posting 2-3x a week rather than daily. I can tell you that if I was posting daily the quality would go down.
    Stacy recently posted..Generosity Killed the Cat

    • Jered November 9, 2010 at 1:19 pm #

      Stacy,

      I think you bring up an excellent point. Once people start thinking about the need to post daily, and the quality has to suffer, soon your readers just have more frequent-less quality posts. Really, readers might “want” more frequent posts… but if your content is exceptional, then they’ll be more tolerant of waiting for the next installment… and if you deliver, then they’ll want your content even more.
      Jered recently posted..The Paradox of Choice

  10. Linda November 9, 2010 at 12:52 pm #

    When I began bloging I was determined to post daily because I thought that was what was required. But I soon realised that I prefer to read my fav bloggers infrequently rather than be inundated with posts to read, all in a busy day. I now find 3 times a week works well, giving me time to work on new ideas.

    Thanks for this post! I don’t feel so guilty now! Looks like my instincts were right all along!

    • Jered November 9, 2010 at 1:22 pm #

      I agree with you, Linda. Many of us already pack so much into our days, it’s hard to get to everything. I’d rather when I sat down to finally read something, that I’d really get something out of the post.
      Jered recently posted..The Paradox of Choice

  11. Alexa Stone November 10, 2010 at 12:58 am #

    I’ve seen some blogs that just update their sites with non-sense stuff. Something that is not related to the topic, just for example it’s a blogging site then will suddenly add food post on it. I mean, it is much better if he can relate it to something right?
    Alexa Stone recently posted..DenTek Comfort Fit NightGuard Review

  12. BLOGitse November 10, 2010 at 7:06 am #

    I’ve unsubscribed several blogs because
    – they posted daily or even several times a day!
    – content is day after day me-me-me
    – blogger never visited my blog even if I left a zillion comments

    Win-win is the best way to blog and get/have loyal aucience.
    Great post, thanks for sharing.
    BLOGitse recently posted..desperate housewifes…

  13. Henway November 10, 2010 at 7:13 am #

    I definitely agree with everything you said. The best blogs I read everyday and probably updated weekly, such as Raptitude, and Tim Ferris’ the Four Hour Work Week. It would be great if they would update their blog everyday, but if that meant diluting content, and producing mediocre posts? I would rather see them focus more on producing 1 great post per week. It’s all about quality NOT quantity.
    Henway recently posted..DSLRs

  14. Alan Johnston November 10, 2010 at 9:16 am #

    Great Article that demonstrates the law of attraction. Many people say there is no call to action on my websites and blogs just a simple contact us tab. I have never ever sold on any of my blogs and am even reluctant to put in links sometimes. I use my blogs to demonstrate my ability in the field of my work, and I won’t post till I have good content that I feel will be of use to someone. Like any good Author they don’t write books to a timetable, they write when they are ready.
    Alan Johnston recently posted..Online Marketing Thailand

  15. Karen E. Lund November 10, 2010 at 1:44 pm #

    Very few of us who blog as an avocation (or even as a small business) have the time, skill and connections of a professional journalist. We’re not going to scoop the full-time professional bloggers or mainstream media, so we might as well resign ourselves to the fact.

    If we can’t be first, let’s be thoughtful–and above all be authentic. I prefer to read the “small” bloggers who put their own perspectives into their posts, rather than dashing out a quick paragraph or two that doesn’t add anything to what I could have read on the website of the New York Times or some big technology blog. These are the authors who’ve taken time to be do some research, to incorporate differing views, or who have used expertise in the real world to analyze a topic.

    When I decided to start my own blog, I figured I could manage two posts a week that are of good enough quality that I’m pleased to put my byline on them. That schedule yields just enough discipline to make me keep a notebook handy to capture ideas for future posts, while allowing me time to produce decent writing around the rest of my life. Two posts a week might not work for everyone. One post a week is plenty, if it’s of good quality, while others might manage three or four.

    I may not have very high readership (yet?), but at least I don’t cringe if someone I know says they found my blog, hoping they didn’t find it the day the typos got loose.

  16. The Bad Blogger - Fool Content For Smart Dudes November 11, 2010 at 9:08 pm #

    I think the best way to ask what your reader wants is to create a post asking them what they want to know or what problem they want to solve, although, you might get different answers from different readers, at least all those different answers can give you a rough ideal what most of your readers wanted to know as oppose to writing content you THINK your reader want to know…
    The Bad Blogger – Fool Content For Smart Dudes recently posted..The Amazing Copywriting Secret Almost Nobody Except A Few Top Copywriters In The World Knows ! Warning – Contain Sexuality Content Not For Kids &amp Losers

  17. Aaron Fuller November 20, 2010 at 2:47 am #

    I’ve seen some blogs that already used autoblogging to keep their blogs updated. Then when a commenter asked about the discussion because of some unclear points, he just honestly said that the article is a an autoblog post.
    Aaron Fuller recently posted..Reverse Phone Number Lookup

  18. James Fulton November 24, 2010 at 3:32 am #

    I am not sure about other bloggers,but it almost takes a week time for me to post one with good solid content, i dont believe in updating blogs daily with some xx words in it, a post should be something that brings back the reader to our site again and again.

    James
    James Fulton recently posted..Adequan Canine Review

  19. J.D. Meier November 24, 2010 at 2:37 pm #

    You’re right … more is not better, and it is all about giving the readers what they want, and finding Blue Ocean strategies to do so.

    It’s also about lighting your own fire and flowing value in your own, unique way, that stands out. But that’s the beauty of playing to your strengths, living your values, and being authentic … there’s only one you, so it’s a guaranteed recipe for uniqueness.

    I always admire the bloggers that find their sustainable path and continue to grow and evolve as they find their way forward.

  20. John McNally December 8, 2010 at 10:14 am #

    Well said Jered. I am trying to get more traffic to my blog and was advised to try daily posts, or at least 4 or 5 a week.

    I felt my quality would suffer, so I post every 2 days, and I have no problem finding content. In fact I usually have posts pre-written, waiting to be published on the 2nd day.

    John
    John McNally recently posted..5 Ways to Schedule Blog Posts

  21. Betsy December 20, 2010 at 9:37 pm #

    I agree with you. I have alwasys tried to teach my children the same thought for their school work. It goes for everything in life and this includes blogging. The old saying, you only get one chance to make a good impression is true for a blog post everyday.

  22. Carl February 10, 2011 at 7:35 am #

    I believe this is a good article for those who want to make a living blogging or for those who are trying to post for an audience. However, if I tried to do that, I would never post anything. I enjoy posting what’s inside, and I have a daily longing to post that…I guess it depends on whether you are out for money or out for some other reason.
    Carl recently posted..Pierced by Hate While Alone in Ocean

  23. Ali Mujtaba February 10, 2011 at 9:09 pm #

    People should constantly update their blogs, that’s the hole point of a blog, isn’t it?
    Ali Mujtaba recently posted..Causes Of Tinnitus

  24. Susie June 26, 2011 at 10:26 am #

    Thanx for the useful information.

  25. Ashley June 26, 2011 at 2:12 pm #

    I totally agree with this article. This is where the saying “quality over quantity” comes in and that sometimes, less is more. It is much better to have well written articles than lousy articles. And even if you do have a mixture of both, readers don’t want to shift and find what’s good. Great post.

  26. Joseph July 27, 2011 at 4:49 pm #

    Nice Post, I personally like the Idea of Updating twice or Thrice in a week.

  27. Lynn Ruby July 3, 2012 at 10:56 pm #

    Thanks for this insightful post Jered. I’ve felt that pressure, yet never once did I post just to post. Just felt too smarmy to do that! So glad I’m not alone in this opinion.

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