A guest post by Tisha Berg of What Matters Right Now
So you’ve decided to express your passion or expand your business through creating a blog.
You’re a little lost at first and probably a bit frustrated, but then you start networking and are thrilled to find many other blogs in your niche; that is, until you begin to notice that a great many of them look, sound and feel…suspiciously…just like yours.
Before you get discouraged and switch gears, though, I want to tell you that the stuff I just mentioned doesn’t really matter. They say that there’s nothing new under the sun, but what is new, unique and yours alone is your perspective, experiences, voice and personal style.
Do What YOU Do…And Do it WELL
An important point to consider here is that there’s a gajillion things you can do to make your blog better…and only one YOU. A quick road to blogger burnout is trying to do all those “blog building” things at the same time when your blog is new. And sadly, you can do all those things and still find yourself feeling less than satisfied with the outcome.
For right now your number one priority is to fan the flames of your interest and keep writing about your topic, with love, so that your blog becomes a fountain of knowledge and information. Remember that you’re building a resource and the traffic and community will grow based on the quality of the resource. So, buckle down and crank out as many kick-ass posts as you can before you start focusing on outreach.
Once you’ve filled your site with great content, it’s time to ramp-up your networking activities. Start paying attention to the challenges your peers face or what kinds of questions seem to be a recurring theme. Then do or say something to answer the questions, solve the problems or at the very least commiserate authentically with their pain. This is how you begin to build a solid online community. If you need more inspiration on this subject, Naomi Dunford hits a home-run with this post, which was the impetus for a whole movement, referred to as Customer Love.
Customize, Customize, Customize
Starting a blog or a business doesn’t have to cost a lot of money. There are lots of ways to cut costs or improvise, but one thing that should not be compromised on is personalizing your blog from the very beginning. The esthetic appeal is one of the major ways that your brand begins to develop. It could be a minor tweak to a template or completely new designs, but either way, always keep your voice and your personal stamp in mind.
Yes, blogs are about building community and you can’t build a community if there’s nobody in the crowd who’s listening.
But just as in most areas of life, you don’t attract what you want by talking endlessly about what you want. You attract what you want by being exactly what you’re looking for. Need help? Be helpful. Want to engage with others? Be engaging. Want others to be interested in what you have to say? Be interested in what they’re saying. See how it works? Easy Peasy.
The bottom line is, yes, there is a lot of awesome-ness out there, but there’s no good reason you can’t be the next big blogger on the block. So, go ahead, do what YOU do, and shine!
Read more by Tisha Berg on her blog What Matters Right Now
[Image by Fabbio]