Define Your Blog Like an A-List Blogger

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A guest post by Marci Payne of Liberating Choices

The precision of naming takes away from the uniqueness of seeing. ~Pierre Bonnard, painter

Naming children is precise. We can’t see who our kids will become. Yet, we look through books and scour websites, narrowing down our choices. We may name our child after someone special, or begin the name with the same initials as a parent.

For me, naming my kids is easier than naming my blog. In fact, I’ve changed my blog’s name 3 times! After much trial and error, I can see uniqueness in my current blog’s name, Liberating Choices.

What about you? Are you in search of the perfect blog name? The name that describes your writing passion with congruence, authenticity, and energy.

While I’m still a virgin blogger, I’d like to share how to transform your blog by defining it like an A-List blogger.

Like a Virgin Blogger

My first title, ‘Counselor Perspectives’ is generically bland. It is safe and professional. I describe myself, yet deny my creative diva.

I knew my blog’s title was missing something, but I wasn’t sure how to make it better. Luckily, I learned from my virgin blogging mistakes.

Like an A-List Blogger

I welcome the invitation to sign up for the A-List blogger.. I introduce myself, and eagerly request a blog review in the membership forum. Barrie, a coach at Live Bold and Bloom jumps in to mentor me. Within days, I have a list of 8 things that will makeover my virgin blog.

Barrie simply asks me, ‘what are you offering?’ I am starting to see what is missing. It’s not me I want to describe, it’s what people will find when they read my blog. I excitedly tackle my makeover list, and start with my blog’s title. After all, isn’t naming your blog where the birthing really begins?

The Blog Title

I literally grab a scrap paper and start brainstorming. My vision is clearing. Here are the steps I took to give my blog a real title, and you can too:

  • Make a word list: Write down every word that describes what you offer through your blog. (For example, my list includes: life change, choices, encouragement, coaching, creation, humor, wisdom, freedom, growth.) Ití’ your turn, make your own unique list, using active and strong words.
  • Arrange keywords: Shuffle your top words. Arrange 2-4 words until you find the perfect match and order. And, you have a title.
  • Check availability: Use Go Daddy to determine the availability of using your blog’s title as a domain name. You may need to change a verb tense or word order, until you find a title that is both available and uniquely you.

The Tagline

Once you have your very own blog title, it’s time to describe it. When I think of taglines, I think slogans: Nike’s ‘Just Do It’, or Wendy’s ìWhere’s the Beef’. While not every tagline is going to be as memorable as these mega-marketing stars, you can still create a defining tag for your blog.

Here are a few ideas to help you craft your blog’s tagline:

  • Elaborate through Description: Clearly tell your readers what you will offer in each post. Elaborate on the words in your title.
  • Keep it Simple: Use as few words as possible. Think clarity through brevity.
  • Ask for feedback: My tagline is Small Steps for Big Change. Its birth was a group effort through the A-list Blogger Club forum. Find others willing to give you honest feedback.

The About Page

Like a virgin blogger, my first About Page was barely present with two meager paragraphs. Without a clear focus, I didn’t have much to say. After making over my title and tagline, I was ready to tackle my About Page.

What do you think is important to include in your About Page? Among the endless possibilities, here are the questions I answered in my About Page:

  • Who am I?
  • What makes me credible to write on this topic?
  • Why is this topic important to me?
  • What is the purpose of my blog?
  • What is the benefit of reading this blog?
  • How can others be involved and get updates?

Benefits of a Defining Blog

I have done a lot of reading on branding and marketing, but none are more defining to my business than naming my blog for the final time. I found passion and energy through clarity of a brand all my own. I can see.

What helps you define your blog? If you’re struggling to name your blog, use the comment section to brainstorm ideas with your fellow bloggers.
Read more by Marci Payne on her blog, Liberating Choices.

Marci says about the A-List Blogger Club:

“I am grateful to have an array of blogging resources in one place. And, I am especially thankful for the encouragement, collaboration, and mentoring I’ve found in the membership forums. I have transformed my blog and my writing. I’ve gone from a clinical-theoretical writer to a story telling, change inspiring, headline popping writer. I have fallen in love with writing, am looking forward to the next boot camp!”


The A-List Blogger Club is currently accepting new members. To find out more, click here
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15 Responses to Define Your Blog Like an A-List Blogger

  1. Devesh @ Technshare February 5, 2011 at 7:47 am #

    Great Post Marci. You’ve made some awesome points.

    About me Page is something which going to tell your readers who you are, how you started and everything about you.

    Having an about me page is very important but i still see many bloggers don’t have proper about me page on their blgos.

    Anyways, Thanks for sharing this great post. Retweeted.

    Keep up the good work.
    Devesh @ Technshare recently posted..12 Quality Premium Magazine Style WordPress Themes

  2. Ali Mujtaba February 5, 2011 at 9:46 am #

    What helps me define my blog?

    Well, this will be close related with my personality, so whatever I like and find interesting will define my blog.
    Ali Mujtaba recently posted..Symptoms Of Tinnitus

  3. Dave Rowley | Creative Chai February 5, 2011 at 2:31 pm #

    Hi Marci,

    Thanks for showing the process you went though in order to redefine your blog, I’m a process junkie–I learn from seeing how other people do things!

    I’m going through a similar process, step by step, on my own blog. My blog name and concept took a bit of time but now it’s there and I have a ready made metaphor to filter my content through. I recently revamped my About page and was pleasantly surprised when a few people re-tweeted it.

    “I found passion and energy through clarity of a brand all my own” I love the way you put that. It’s very freeing to get clear on what we offer and define it for ourselves, and others.
    Dave Rowley | Creative Chai recently posted..Cultivating A Small Field

    • Marci | Liberating Choices February 5, 2011 at 2:43 pm #

      Hello Dave. Great to “meet you.” I really enjoyed reading your “about” story. I, too, have come to accept that I may not be a creative genius, but I can be really creative. I enjoy it, even if I’m not gifted at it. I think blogging and learning about the writing process has really helped me “get” this great lesson.

      For me, things unfold. I had been trying to “force” a brand for my practice. It didn’t come alive for me until I redefined my blog with great questions from those that have paved their own way.
      Marci | Liberating Choices recently posted..Interrupt Unwanted Emotions with Power Steering

  4. Anne Sales | Coupon Codes February 10, 2011 at 3:16 am #

    Hi Marci, I didn’t know about the A-List Blogger Club. It’s a critical time for me to get help from them as I’m about to launch my very own blog. Thanks for the heads up. I’ll definitely join them.
    Anne Sales | Coupon Codes recently posted..GotoMeeting Promo Code

  5. Alan Ashwood February 14, 2011 at 6:26 am #

    Hi Jean, back again.
    This is Excellent (I’m very careful where I use the word awesome).
    Loaded with good advice, which, working alone, I neeeeed so much.
    Naming children: I tried to come up with names which other children couldn’t find rhyming nasties, hence; Amy (6), Zoe (9) and Kim(berley) (11). Their second name follows a family tradition on thier mum’s side. For three generations, all the males have Mike, Michael as a middle name and all the girlies have Michelle (one of my favourite names).
    Renaming Blogs: I can entirely relate to you saying the original name didn’t reflect the real you. Mine’s very mundane, and I’d like to change. Your hints above will help in that process.
    One question though. If you change the name of your blog, how do change the url without losing your history?
    Well, two questions then. How do you ensure that your regulars can follow you to the new home?
    Thanks again for the advice. This is a keeper.
    Regards
    Alan
    Alan Ashwood recently posted..Internet Marketing on a Shoestring Budget 4 – Mentors & Membership

    • Marci | Liberating Choices February 15, 2011 at 10:24 am #

      Hello Alan,
      I had the same concerns about losing readers if I changed my name/url. The good news is WordPress.com can redirect your old domain address to your new domain address for only $17 a year! From your dashboard, click on “Upgrades”, then click “Add a domain”. You will want to add and map, so you get the redirect feature. It was very simple to use, and I have “upgraded” twice!

      I’m not a self hosted blogger, are you? Others have ideas on forwarding blogs after domain changes.
      Marci
      Marci | Liberating Choices recently posted..Mend Broken Hearts with Love Gifts

      • Alan Ashwood February 16, 2011 at 6:28 am #

        Hi Marci
        Didn’t understand a word!!!? But guess that’s me.
        In answer to your question, Yes, I’m on a self hosted now.
        Started on Blogger, moved to WordPress.com. Then one day I couldn’t access my blog!!! Apparently I’d “violated” their conditions somehow. Never ever told me how, just shut me down.
        Moved to WordPress.org self hosted,and took my backups with me.
        I’ll be back regularly to see what you’re up to.
        Regards
        Alan
        Alan Ashwood recently posted..Internet Marketing on a Shoestring Budget 9 – Autoresponders

  6. keylogger February 19, 2011 at 5:03 am #

    I didn’t know about the A-List Blogger Club

  7. ochman March 26, 2011 at 10:25 am #

    Impression, I need to know all about A-List Blogger, which step should i follow.

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