By Mary Jaksch
The start of a blogger’s journey is exciting. Once you’ve wrestled your blog to the ground and have learned to publish a post, you are the proud owner of a living blog (in contrast to all the dead blogs littering the Internet). Once you’ve got Feedburner subscriptions set up, you settle down to wait for subscribers. Then nothing, absolutely nothing, happens.
Frustrating? Tell me about it!
How to get those first crucial subscribers?
When I started Goodlife ZEN, I was very excited. Still am. The only thing that I couldn’t get my head around was how to start getting subscribers. I forced my son and my best friend to subscribe. And after that there was a lull. Nobody else subscribed for the next two months. In the end, I subscribed my cat Sweetie – just to have a third subscriber.
Then I found some simple ways to get subscribers. Here are my tips:
- Create a simple business card with the name and URL of your blog.
- Tell every person you meet about your blog and give them the card to check it out.
- Let all your friends know about your blog – and ask them to subscribe.
- If you are on FB, make sure all your FB friends know about your blog.
- Start commenting on related blogs.
I know some of this may be a bit blush-making. But it works.
Four weeks after starting this strategy, I got to 20 subscribers. And then Goodlife ZEN grew to 100, 1000, 13,000 and beyond.
The most difficult part of growing a blog is getting to 20 subscribers. Everything else is easier.
Why do some bloggers reach success – and others don’t?
Before I share the secret of blogging success, let me tell you a story. I was recently in a karate class (I’m a 4th Dan Blackbelt). At the end of class, my teacher, Grandmaster Hanshi Andy Barber, looked us in the eye and said, “The reason you are Blackbelts and others haven’t reached that level is simple. You kept going.”
Same with blogging:
Successful bloggers keep going.