How to Easily Create Social Media Relationships

A guest post by Lori Lynn Smith of Holistic-Solopreneur

Social Media is an amazing way to expand both your personal and business connections locally and worldwide.

The challenge is to not to just get out there and start interacting, but it is to do it in a way that is aligns with your personal and business values. You want to prove beyond a shadow of a doubt that you are there to create long lasting relationships.

What is social media?

In its most basic form Social Media is online communication. A more in-depth definition would be…

“Social Media are the various forms of user generated content and the collection of websites and applications that enables people to interact and share information online. “ Daily Blog Tips

A short list of things that fall under the Social Media umbrella: online forums, blogs, Facebook, social bookmarking, video sharing, photo sharing, streaming video, and crowdsourcing.

Where to start?

There are a few sites out there, so what where is the best place to start? The first question to ask is your tribe there? So regardless of the Social Media website, are the people that you are trying to reach are there? There are 3 big sites where you can find LARGE groups of people in MANY different groups, Facebook, Linkedin and Twitter. These are the websites that I personally recommend as your start to building your relationships.

There are just a few steps to complete and I suggest that you pick one website and start with just that one, use it, interact and engage with your tribe until you are comfortable then move on to the next.

#1 – Sign up

Head over to the websites and setup your profile. Each website has detailed instructions on how to set up your basic profile. A quick search on will result in several hundred “how to” videos.

#2 – Search for your tribe

Send some time searching for your current friends and/or clients, then move on to look for groups or pages that are in alignment with you and your business. The search box is right at the top of the page, enter names or keywords. For example if I was a graphic designer, looking to connect with other designers, I would type in “graphic” and view all results. You will see a selection of pages, groups and companies related to or with the keyword graphic.

#3 – Engage your tribe

This is where you can really have fun. My first recommendation is “be you, be real.” Even online it is very easy to tell if a person is just interested in promoting or if they are genuinely interested in building a relationship with you. It may seem cliché but “treat others as you would like to be treated.”

Here is how you really show you are interested in a real relationship:

A – Listen

First step is to find all the people that are the center of influence in your specific community. Follow and observe them. Watch how they use social networks. Listen to what they talk about, how they engage others. Model the behaviors that fit best with your community and your values.

B – Add Value

Before engaging a new community, ask yourself a few simple questions:

  • How is this providing value to the conversation?
  • How is this providing value to the community?

No, adding value is not giving out a link to your amazing product or service. Adding value is about giving freely of your time, knowledge and resources. Educate, advise and inform without a single thought for yourself.

C – Respond

This engagement, this communication with people via social media, it is just like having a coffee with a friend. Would you leave you friend waiting for an answer for a week, no. You need to respond, you need to answer questions. They are waiting for your advice, your opinion, and your knowledge.

D – Share the Wealth

Life is meant to be shared and Social Media is no different. There is some pretty amazing information out there, some might be yours, and some might do other awesome people. Sharing it fuels the conversations and relationships alike. Sharing is not just about information though, you can share your time, resources and education.

Once you have spent the time to set up your profiles, it really only takes a 15 minutes a day to maintain a visible friendly presence. Add a wall post, make a new friend, and chat with your existing friends very quick and easy.

Simple friendly genuine relationship building at its finest! Just think about it as afternoon coffee with a friend. Let’s plan coffee soon.

Lori Lynn Smith is a passionate and an authentic teacher who shares her real life experiences. Lori teaches Holistic Solopreneurs how to create Easy WordPress websites and Social Media relationships that are authentic and real. Learn more at Holistic-Solopreneur.

13 Responses to How to Easily Create Social Media Relationships

  1. Tess Bold Life April 9, 2011 at 6:53 am #

    I love this article. I’m not good at sticking to social media. Now that you’ve reframed it I think I can handle having coffee with a friend.

  2. guest April 9, 2011 at 1:43 pm #

    Thanks Tess, I like the Coffee with a Friend analogy because it also gives you an idea of the time you would spend on social media activities.

    You would maybe meet up for coffee one or two times a week for 30-60 minutes. or maybe you are a really social butterfly and you meet up with one person each day for 30 minutes.

    It is fun, you enjoy the conversation and then you get back to you to doing your work.
    guest recently posted..What is a eZine or eNewsletter

  3. J.D. Meier April 11, 2011 at 10:40 am #

    There’s a lot to be said about searching for your tribe.

    The sustainable way I know is to connect at the values. The beauty is that on the Web your values can act like a lightening rod to find your raving fans and fellow flock.

    The key is that while opposites attract, while similarities bind, and it’s more sustainable in the long run. So the meta message is — find your values — the ones that add a kick to your day. That’s the sustainable path.

  4. Lori Lynn Smith April 11, 2011 at 12:55 pm #

    Yes, I agree J.D. I hope to talk more about how important values are in a later post.
    I believe in general most people don’t really know their values or only have a vague idea. I think it is important mission for personal growth and this ripples into all that you do.

    Thanks for highlighting the values!

    Lori Lynn Smith recently posted..What do you really want in life

  5. Galen Pearl May 6, 2011 at 9:42 pm #

    What a great post and a great blog! I’ve added you to my favorites and look forward to browsing earlier posts as well as staying tuned for new ones. What a treasure trove of info!
    Galen Pearl recently posted..That Man Might Be Jesus!

  6. Shivam Garg May 7, 2011 at 8:19 pm #

    Hi Lori Lynn Smith,
    This is a very good and informative article.The points you brought out were well chosen and well explained too.Thanks for the information.
    Shivam Garg recently posted..75 Off DollarDays Discounts Codes

  7. Buddy Hodges May 8, 2011 at 9:51 am #

    Thanks, Lori Lynn, You have neatly outlined the essentials of socializing. Most importantly you have pointed out that socializing online is basically the same as offline. It is connection and engagement in communication between people.

    I like the fact that you listed “Listen” first in the engagement process. Also your emphasis on choosing your tribe and engaging with them according to your values. Following your advice, engagement on social media is fun instead of work. Sharing with friends feels so good.
    Buddy Hodges recently posted..Video vs Text on Social Media

  8. waterpearls May 11, 2011 at 4:09 pm #

    Hi Lori,
    It is a very nice and informative post.Thanks for sharing the information on how to create social media relationships.This post is very helpful and easy to understand.
    waterpearls recently posted..Network Solutions Discounts

  9. Lori Lynn Smith May 15, 2011 at 7:31 pm #

    I think that values really are the corner stone of our interactions, we just don’t always realize it. :-)

    Listening is definitely the most important part of any conversation, whether online or offline.

    Coffee with a friend for sure!

    @Galen @Shivam @ Waterperals, thanks for your comments
    Lori Lynn Smith recently posted..June Basic Blog Setup Special

  10. Marya | Blog Therapy May 25, 2011 at 9:57 pm #

    Of all the aspects of blogging, I find using social media to be the hardest. I hardly ever use facebook for personal reasons and never saw any need to go on twitter, until now. I guess it becomes different when it comes to networking for business. Sigh, there is so much to learn …
    Marya | Blog Therapy recently posted..The H of Happy Blogging- Do you have it

  11. steve micheals May 27, 2011 at 2:19 pm #

    Creating relationship using Web 2.0 social networking sites like Facebook and Twitter is very important.
    It can really get you more traffic in small interval of time.
    Thank You For your post.
    steve micheals recently posted..iPHONE 4 PRICE IN INDIA – REVIEW

  12. Kristina L. May 28, 2011 at 10:53 am #

    It is of utmost importance to create relationships within social media. They have proved to be a very powerful source nowadays, since creating a link with social media can make your website become more popular.
    The steps you provided here are easy to follow and they seem very simple.
    Thank you for sharing this with us.
    Kristina L. recently posted..Weight Watchers Online Savings Discount

  13. Lori Lynn Smith June 4, 2011 at 6:05 pm #

    @Marya – I still find that I have to schedule time for Social Media, but I have definitely developed some great relationships, it is really worth the time.

    @Steve – Totally agree

    @Kristina – I was just checking stats on one of my websites and Facebook is over 5% of the traffic!
    Lori Lynn Smith recently posted..Join Me in Building A Responsive- Targeted &amp Hungry List

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