Thousands of blogs are created every day.
With the introduction of web platforms like WordPress, creating a blog has become pretty easy. However, a blog post needs a target audience to survive in the competitive blogging arena.
Are you in search of different ways to promote your blog?
Social networking sites are the trendy tools of online communication today. Maintain harmony with active social media sites to make your blog reach the desk of millions.
Discover different online marketing strategies that can help in gaining a fair share of social media exposure.
Given below are seven effective tips that will help develop a social media strategy for bloggers:
Create accounts on social media sites
Creating accounts on various social media sites is the first tip when it comes to promoting your blog. Facebook, Google+, LinkedIn, Twitter, Digg etc. are some of the commonly used social networking sites. Each of these social networking sites has adopted their own promotional activities. Learn about the different ways to promote your blog before posting on it.
Promote your blog by posting interactive and content-rich articles
Blogs that are optimized for both search engines and readers gain wide applause everywhere. People will read blogs only when they find it interesting. So it is necessary to write content that is fresh, unique and informative. Like content writing, the usage of keywords is also important. Use of appropriate keywords helps search engines locate the blog and improve its visibility.
Link your posts to social media profiles
If you are an active Facebook user then post your blogs on Facebook. If the number of followers increases day after day then build your own Group page to increase the interaction with your readers. Pasting your blog’s URL on other social networking sites will also increase your blog traffic.
Give a short description of your blog post
Instead of just giving titles, give an enticing description of your blog post. A research shows that bloggers who write a good description always make readers curious about their posts, thereby forcing the readers to visit their links. It’s used like bait.
Share other bloggers contents
Re-posting or tweeting other people’s content gives enormous opportunity to drive traffic to your blog. The essence of networking is ‘sharing and caring’. Like you take care of your post, you should share other people’s information-rich content in your social circle. By sharing other people’s content you are exposing your wall and profile to the network. It’s like an invitation for readers to reach your website or blog. Those who are satisfied with the content shared on your wall will definitely check your profile.
Don’t try to get followers by force
People read your posts as they like your ideas, the presentation and the versatility in your writing. Never compel people to visit your blog or website. Those who use social networking sites to expand their followers circle are just accumulating non-targeted groups to their network. This is against internet marketing ethics.
Building a reputation online is the best way to add valuable people to your social circle. Readers will flow to your site naturally if you give them what they want. Know what people want and act accordingly.
Add social media share buttons
Make it a habit to insert social media share buttons at the end of your blogs. A social media share button is nothing but a small button that helps readers to share your blogs on their social media profiles. Install share buttons as early as possible and give your blog a big social media exposure.
Those who follow the promotional tips given above will surely reach the winning edge. Blogging and social media when combined properly will not only promote your blog, but also add more value to your reputation online.
About the author:
By Travis Ramsy of Buycharter.com, a site that offers current information on charter communications.