Struggling with your next GREAT blog topic?
You’re not alone.
One constant challenge all bloggers face is coming up with post topics.
This is especially true when you think you’ve written all you know about your blog’s niche.
There are several ways to come up with ideas for posts but writing a post which will attract a lot of readers is not always easy.
So I’d like to suggest you interview an expert in your niche.
For a lot of reasons. Here are some of them:
1. Because an expert is someone who knows his craft well, teaches it with ease, and is a living example of what he preaches. That’s why he’s respected. That’s why he’s a go-to person in his field.
2. Interviewing an expert will help you present new ideas to your readers, ideas which you may even haven’t thought of before.
3. An expert is almost always popular in his industry. A lot of people know him. The expert’s followers alone will bring in a flood of traffic to your site.
And this also has a possible long-term impact, which brings us to the fourth reason.
4. Because the expert trusted you enough to feature him, this shows how credible you are. His followers will see this and may then be attracted to follow you as well. When they do, you’ll have your share of additional loyal fans or in the case of blogs, your loyal reader’s base.
You can post your interview with your chosen expert as a written blog post, a podcast, a video or as a combination of all media. Many bloggers have had success with utilizing all these types.
But I know one question still remains unanswered…how do you interview experts?
This is where you need to keep on reading.
To be able to interview an expert, you should first know who you’ll interview. You may be able to write one name at the top of your head but it’s best to list 3 or more.
So you’ll need to do a little research here. Also, in researching, get to know the work, company, product and other essential details about your chosen experts. Don’t forget to take notes. You’ll need it later.
Now that you have your list, it’s time to approach them. Here’s where your research notes will come in.
The best way to approach high-profile experts is by building a relationship with them first. You can do this by commenting on their blogs, if they have one, attending events they host, or networking with them in forums or in conferences they attend, if and when you can. You will know where to get in touch with them from the research you did.
But if you’re cramped for time, you may also just send them a pitch email and introduce yourself within the message. Again, this is where your research will come in. Customize your email pitch and make sure it highlights how the interview will benefit the expert. Ensure that your message focuses on how you can help him in return for agreeing to be interviewed.
Not all these experts will say yes to your request so it’s best to approach 2 or more instead of only 1. That’s why I suggested you search and list down more than 1 expert earlier.
Another thing where your notes will come in handy is when you make your interview questionnaire.
You can prepare basic questions but also write customized ones based on the expert’s background. After all, your goal here is to have a blog post which will get noticed so your questions will determine how interesting the conversation will go.
You can do the interview via call, chat or by emailing the questionnaire to the expert. A call interview is recommended since this will not take up much time from the expert who is most likely a busy person like you.
Now approaching, emailing, writing the interview questions, and then finally interviewing experts all require confidence. And this is where many of us fall short.
Whether you have been blogging for only 1 hour or for 10 years, fear of talking with someone with authority would still creep in.
But don’t let this get the better of you especially when you want to publish great content on your blog.
Let go of that fear, face the experts and ask your questions away!
Is interviewing an expert something you can do? If not, what barriers are you facing? Share your thoughts with me in the comments.
About the author:
Jovell Alingod (@jovellalingod) has been a freelance writer since 2010. As a work at home mother helping small business owners, she focuses on their blogging and online marketing needs to free up their time while attaining their business goals.
Photo credit: Pete Prodoehl