Get Your Blog Noticed: The Why And How Of Interviewing Experts

Struggling with your next GREAT blog topic?

You’re not alone.

One constant challenge all bloggers face is coming up with post topics.

This is especially true when you think you’ve written all you know about your blog’s niche.

There are several ways to come up with ideas for posts but writing a post which will attract a lot of readers is not always easy.

So I’d like to suggest you interview an expert in your niche.

Why?

For a lot of reasons. Here are some of them:

1. Because an expert is someone who knows his craft well, teaches it with ease, and is a living example of what he preaches. That’s why he’s respected. That’s why he’s a go-to person in his field.

2. Interviewing an expert will help you present new ideas to your readers, ideas which you may even haven’t thought of before.

3. An expert is almost always popular in his industry. A lot of people know him. The expert’s followers alone will bring in a flood of traffic to your site.

And this also has a possible long-term impact, which brings us to the fourth reason.

4. Because the expert trusted you enough to feature him, this shows how credible you are. His followers will see this and may then be attracted to follow you as well. When they do, you’ll have your share of additional loyal fans or in the case of blogs, your loyal reader’s base.

You can post your interview with your chosen expert as a written blog post, a podcast, a video or as a combination of all media. Many bloggers have had success with utilizing all these types.

But I know one question still remains unanswered…how do you interview experts?

This is where you need to keep on reading.

To be able to interview an expert, you should first know who you’ll interview. You may be able to write one name at the top of your head but it’s best to list 3 or more.

So you’ll need to do a little research here. Also, in researching, get to know the work, company, product and other essential details about your chosen experts. Don’t forget to take notes. You’ll need it later.

Now that you have your list, it’s time to approach them. Here’s where your research notes will come in.

The best way to approach high-profile experts is by building a relationship with them first. You can do this by commenting on their blogs, if they have one, attending events they host, or networking with them in forums or in conferences they attend, if and when you can. You will know where to get in touch with them from the research you did.

But if you’re cramped for time, you may also just send them a pitch email and introduce yourself within the message. Again, this is where your research will come in. Customize your email pitch and make sure it highlights how the interview will benefit the expert. Ensure that your message focuses on how you can help him in return for agreeing to be interviewed.

Not all these experts will say yes to your request so it’s best to approach 2 or more instead of only 1. That’s why I suggested you search and list down more than 1 expert earlier.

Another thing where your notes will come in handy is when you make your interview questionnaire.

You can prepare basic questions but also write customized ones based on the expert’s background. After all, your goal here is to have a blog post which will get noticed so your questions will determine how interesting the conversation will go.

You can do the interview via call, chat or by emailing the questionnaire to the expert. A call interview is recommended since this will not take up much time from the expert who is most likely a busy person like you.

Now approaching, emailing, writing the interview questions, and then finally interviewing experts all require confidence. And this is where many of us fall short.

Whether you have been blogging for only 1 hour or for 10 years, fear of talking with someone with authority would still creep in.

But don’t let this get the better of you especially when you want to publish great content on your blog.

Let go of that fear, face the experts and ask your questions away!

Is interviewing an expert something you can do? If not, what barriers are you facing? Share your thoughts with me in the comments.

About the author:

Jovell Alingod (@jovellalingod) has been a freelance writer since 2010. As a work at home mother helping small business owners, she focuses on their blogging and online marketing needs to free up their time while attaining their business goals.

Photo credit: Pete Prodoehl

12 Responses to Get Your Blog Noticed: The Why And How Of Interviewing Experts

  1. Priska January 20, 2013 at 12:57 am #

    This is a great idea but I am still shy about making the move. Now that the thought has been instilled, I can think of the people I’d like to interview and the questions I would ask.

    • guest January 20, 2013 at 7:00 pm #

      Go Priska! We can do it :)

  2. Lori Lynn Smith January 20, 2013 at 4:03 pm #

    Great! It is really very busy, I have just started doing interviews for one of my sites, I have an eager list and I am learning the technology as I go :)

    I am still working on my “ums” I know I am saying them, now to just stop myself a split second sooner.

    • Jovell January 20, 2013 at 7:08 pm #

      Me too Lori, I’m on the learning phase as well. But because we know the benefits then we know it’ll all the worth it.

  3. Amit Amin January 20, 2013 at 11:40 pm #

    I hate videos and audio, so I’ve avoided doing interviews. But I shouldn’t project my preferences onto my readers…. Perhaps I should reconsider.

    Have you done a lot of expert interviews? What kind of success have you had with them?

    • Jovell January 20, 2013 at 11:54 pm #

      I’ve done 1 and have sent another pitch. But I’ve read a lot of posts featuring interviews with experts. And one thing they all have in common is the good amount of engagement the posts get after publishing.

      I’m scared of audios and videos as well so I just sent a questionnaire and it worked quite well, I should say. :)

  4. Molly Larkin January 21, 2013 at 12:39 pm #

    Thank you so much for this, Jovell and Mary. Interviewing someone is something I never thought to do for my blog. I appreciate your encouragement. And it reminds me of that great teaching: “A journey of a thousand miles begins with the first step.”

  5. Gary Korisko January 21, 2013 at 8:30 pm #

    Jovell:

    These are great tips for someone who’s about to get back into interviewing after many, many…many years :)

    I really enjoyed this – thanks!

    • Jovell January 21, 2013 at 8:34 pm #

      Your welcome Molly and Gary!

      Right, whether we’ve done interviews before or are just starting out, we need some kind of “map” in order to do it right :)

  6. Bobbi Emel January 23, 2013 at 11:52 am #

    Thanks for all the great tips, Jovell! Very comprehensive and helpful.

    • Jovell January 24, 2013 at 9:32 pm #

      Thanks for checking out my post Bobbi :)

  7. Tony Khuon June 4, 2013 at 12:54 pm #

    I’ve resisted doing interviews so my site does not lose its “voice.” How do you ensure that the interview reinforces your site’s brand? Or do you not worry about it and just try to pick the right interviewees? Thanks for the great post!
    Tony Khuon recently posted..The Pomodoro Technique: Boost Personal Productivity with Timeboxing

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