If you’re like me, you may have resisted Facebook for years — I was practically dragged kicking and screaming into joining.
In retrospect, I’m really sorry it took me so long because, if you have a blog, a Facebook fan page can be your best friend.
There are 1 billion Facebook users and 1 in 7 people in the world has a Facebook page or profile. That’s a very big world for us to play in.
Sure, plenty of people post fluff about what they did last night or pictures from their last vacation or party, but it’s also a place for sharing inspiration, valuable news and blog posts.
And if you’re going to share your blog posts on Facebook, or offer a course or product, you want as big an audience as possible. In this post I’ll teach you my favorite technique for building your Facebook audience.
Facebook loves engagement
In general, Facebook only distributes each of our posts to 16% of our fans. BUT to its credit, Facebook loves engagement. It loves when people communicate with one another through likes, shares and comments.
The more engagement and dialogue your posts have, the more Facebook will distribute them!
A simple type of post to bring about engagement is to post a photo with a health tip, life tip or inspiring quote over it that people will want to share. Anything relevant to your blog topic can be shared in short, visual posts.
Always include a call to action by asking your fans to like, comment and share your posts. For example, say, “click like if you agree.”
Such helpful posts can encourage people to want to follow you on Facebook and that can, in turn, create subscribers. The rule of thumb is the same as for your blog posts: give value always.
Once you’ve created an original post, the name of your fan page will always be attached. So no matter how far they go throughout the Facebook world, everyone will see it started with you.
The goal is to get people to ultimately link back to your page and “like” it. Then you are building a community.
I create or repost such content several times a week and have watched my fan numbers grow as a result.
How to create visual posts
The rule of thumb is that 90% of your posts should include images. Photos on Facebook generate 53% more likes than a non-photo post. People would much rather look at images than read words. But the image will draw them to the words.
The image at the top of this post is one I created using the free version of www.picmonkey.com. Simply drag in a photo and use the text insertion feature to add your text. If I really posted it on Facebook, it would encourage engagement as people commented to fill in the blank.
Also, you should re-post whenever you come across something good that you want to share on Facebook. Share everything that you think your fans will enjoy. Don’t worry about where they originated, your fans will still know they came through you.
Go looking for material to share. Search for “health” or “inspiration” or “motivation” or whatever you’re interested in on Facebook to find sites that focus on that type of material. Then share it.
Be helpful and inspiring and people will want to be your fans.
Photo sources: Personally, I find the free sites such as www.flickr.com to be very limited in their selection. I usually buy photos and even plain backgrounds from bigstockphoto.com; you can use one of their photos as many times as you wish.
The image I created at the top of this page was created on a simple blue background I purchased from BigstockPhoto.com.
And I just discovered www.canstockphoto.com which is less expensive than Bigstock.
Fill in the blank creates engagement
Images and asking questions increases action. Create an image with a fill in the blank question to encourage comments and engagement. For example:
My favorite inspiring quote is:
My most inspiring mentor is
My favorite healthy snack is
My favorite retreat is
I am most grateful for
To get a good nights sleep I
My favorite remedy for a cold is
Or ask for advice:
How can I stop raccoons from invading my bird feeders?
How do I introduce a new kitten to my older cat?
Use topics related to your blog to create interest and engagement.
Get creative. Post anything that can start a dialogue.
The more fans you have, the more opportunities Facebook will give you for promoting your Facebook page. Start with this simple technique and see your fan numbers increase.
About the author:
Molly Larkin is the co-author of the international best-seller, “The Wind Is My Mother; The Life and Teachings of A Native American Shaman.” Download her free ebook of inspirational quotes. And read her motivational posts at Ancient Wisdom for A Life in Balance.